In India, where women drinking beer is still a taboo, the tribe is now spreading its wings in the beer industry. The gender bias seemed persistent until a few years back. But not anymore. Women these days are drinking beer and in fact many breweries say that their strong beer and stout drinkers are women. India is also seeing female beer brewers get to the job. Indian beer companies are opening their arms to female employees. From Brewers to shift engineers women are making a comeback like never before.

Alia Hussain who works as a Shift Engineer at United Breweries Ltd when asked how it feels to be working in a beer company as a woman said, “It feels great to be a part of such a renowned organisation where I get equal opportunities to learn and grow. At UBL, I get to demonstrate my creativity and passion for engineering every day, by coming up with solutions that are innovative and out of the box and that enable me to put my technical skills to use. This has helped me drive value for the company and grow my career as well.”

Alia, an electrical engineer wanted to be a part of an industry where she could put her skills into practice and the beer industry was the perfect domain.

As a shift engineer at the UBL she ensures that production lines run smoothly without any breakdowns. This is done by building a preventive maintenance model for all the equipment, deploying  those measures, conducting  post-deployment analysis of how effective the model has been and taking corrective actions accordingly. Another key aspect of her role is to ensure optimum power consumption at the  brewery and mitigate any losses. Alia also looks after sourcing and procurement of spare parts for the machinery at the brewery which has always been the job of men.

Jaanvi Kaushik, a Brewer Trainee at UBL whose primary profile is to experiment with recipes and formulate different varieties of beer for the Indian market is a Brewing and Distilling Post-Graduate from Heriot-Watt University who chose to enter the beer industry for her passion towards brewing and applications. “My mother, like the most conventional parent, wanted me to become a doctor but my dad was very ecstatic about my career choice and believed in me. The people here have not treated me any different. They are very supportive and encourage women to break their inhibitions. Hence, women shouldn’t worry about joining the beer industry.”

“My aim is to revolutionize the drinking culture in India. Today, I can tell the difference between a good beer and a not so good one because I work in this industry. But for everyone else it’s just another alcoholic beverage. Unlike Scotch and whiskey, where people develop the taste and know the nuances of the drink, the knowledge around beer is comparatively limited. Before anyone picks up a glass of a stout or a different style of beer, they should know what to expect,” she added when asked about her aspirations.

“I have multiple roles and tasks to fulfil. First and foremost, my job is to take stock of the manpower at the brewery and supervise their work. Secondly, I need to ensure that whatever has been planned on the production line for the day is carried out smoothly. Additionally, if there are any breakdowns, I need to attend to them to ensure lesser downtimes in production. Over and above this, my role also includes mapping out a predictive maintenance model for all equipment and machines, and deploying those measures periodically, as well as upskilling and re-skilling the workforce at the brewery,” says Neha Nanaiah, Shift Engineer, United Breweries Ltd and a single parent kid.

“As a student, I was fascinated about how beer was brewed and the science that went behind it. In fact it’s not just a science but I think it is art as well to craft the perfect beer. I personally think that one needn’t have any sort of negative perceptions about working in a beer company. While there may have been certain social taboos associated with women working in this industry in the past, I think times have changed and working in the beer industry, especially with a market leader, is as exciting, and presents you with brilliant growth opportunities,” she adds.

When asked how she copes up with the competition in an industry dominated by men specially in the technical side of work space Neha said, “There are two important aspects that I personally keep in mind. Firstly, it is important for me as a woman to not have any notions that this is primarily a man’s job and that as a woman, I’m not meant to be in a domain like this. It’s important for us women to break that barrier and cultivate a mindset that we can choose any field of our choice and that we are equally capable. It’s only when you have that mindset can you really break the glass ceiling. When I chose industrial engineering and management as a course, a lot of people advised me to take up another stream because they felt that women don’t have a lot of scope for growth in such domains. However, I was determined to pursue a degree in this field and prove people wrong. So when I got the job offer from UBL, I immediately took it up.”

“Secondly, I made sure that I arm myself with knowledge.  I’m constantly driven by the quest to learn.  I love asking questions and fortunately UBL has enabled an environment where everyone can share their opinions and express freely. So I would say a positive mindset along with the knowledge of your job and what it entails, and the desire to learn continuously has helped me accomplish significant strides in my current role. Today, I feel like a valued employee at UBL and enjoy a great rapport with my team members and managers, she added.

Well, with all the work these women do, they also have hobbies and interests that they are passionate about. Alia enjoys cooking, Neha enjoys theatre and Jaanvi is a trained classical dancer and a yoga practitioner. They also love to drink beer.

The post Women In Brewing, A Taboo Still? first appeared on Brewer World-Everything about beer is here.

The post Women In Brewing, A Taboo Still? appeared first on Brewer World-Everything about beer is here.

For the first time since its founding in 2019 and the pandemic restrictions cancelling most in person events, CBMAS was able to present a live in person marketing panel discussion “Marketing 3.0: Newest Trends and Tactics” and announce some of the awards in person at the Craft Brewers Conference.  

“After having to do virtual awards ceremonies for 2020 and 2021 because of the pandemic, it was really exciting for the CBMAS to take the stage to present the awards in the most popular categories,” said CBMAS Co-Founder Jackie DiBella-Curry. “It was a wonderful experience to meet so many of our winners in person at the ceremony, everyone was so excited!” A wide range of entries were received from every region of the world. All winning entries can be viewed on the CBMAs websites’ 2022 Winners Gallery.

“We were so impressed by the sheer creativity, innovation, and calibre of marketing displayed in entries from around the world in every category,” said CBMAs Co-Founder Jim McCune, “More than 500 Judges from around the world had their work cut out for them this year. Critiquing nearly 40 Categories for each of 5 Global Regions. The Judges had it tough, they really had to split hairs!”

Most notable for the 2022 awards season is the expansion of judges panel from around 300 last year to 500 industry professional judges this year in over 24 countries. The CBMAS’ presenting sponsor for the third year in a row is Hillebrand-GORI. Other major sponsors include Arryved, Inx and the EGC Group. 

The CBMAs is the first awards program of its kind. It is a worldwide competition that focuses specifically on excellence in the artistic and creative marketing and packaging efforts of breweries, designers and agencies craft beer that play an increasingly critical role in differentiating brands in the retail marketplace.

For its third year, the CBMAs accepted entries from around the globe from five regions. A total of 250 awards were presented to winning brewers, designers, and marketing agencies from throughout the world. This year there are 89 Platinum Crushie winners, 135 Gold Crushie winners and 26 Global Crushie winners.

Early-Bird entries for the 2023 CBMAS awards season and judge recruitment will start being accepted in September. 

The Craft Beer Marketing Awards was established in 2019 to give recognition to the best of the best in the marketing realm of the brewing industry. With categories that range from the “Best Can Design” to “Taproom” and “Best Website Design” to “Best Original Videos,” there’s an opportunity to showcase the best work in every area of marketing in the brewing industry.

The post “Crushie” Winners Announced! first appeared on Brewer World-Everything about beer is here.

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Commercial breweries weren’t the only ones to age their beers. The majority of beer consumed in the UK until the mid-19th century came from domestic breweries, which were brewed in a residence for the use of the family, staff and guests. Due to the lack of commercial considerations, the household brewer could afford to let beer age for what seems today like an eternity.

Two methods of conditioning ale were used in the 18th and 19th centuries. Either it could be sold “mild”, just a few days after it has been racked into barrels or it could be “stock,” aged for months or even years before it was sold.

The taste for fresh ales as against stock ales is set in some 20 years or more ago. Even in the 20th century, a few long-aged beer brands stayed, keeping alive the ancient tradition. A variety of long barrel-aged beers have been produced in Britain over the centuries, both commercially and privately. Some of the beers were October beer, Stock Pale Ale, Russian Stout, Majority Ale and a few others.  

Barrel-Aged Russian Stout

The Russian Stout was first brewed for Catherine the Great, the last reigning Empress of Russia. In her court the beer was given time to mature fully. It wasn’t out of the ordinary if the stout was barrel-aged for a year or two. Barclay Perkins advertisements in the 1930s, boasted a minimum of two years’ ageing in wooden vats, even though such ageing had become a rarity, then. 

The wild yeast in the Russian Stout slowly makes its way through the sugars which are less fermentable. The process then drops the racking gravity by boosting the ABV from 9 percent to 10.5 percent. 

Barrel-Aged Majority Ale

The domestically brewed Majority Ale was served by the landowner William Younger to show off. The main agenda was to entertain thousands of guests. These beers were served along with Oxen and Sheep steaks and roasts. Beer, not just the regular beer but the barrel-aged majority ale was the centre of the celebrations. Best ingredients were used to brew, the same would be laid down in a cellar and forgotten for 21 years. The beer was a privilege for the Younger family. At every birth a miniature brew of majority ale was produced in the brewery and carefully stored to be drunk 21 years later.

Barrel-Aged October Beer

The October Beer was brewed by the local gentry which were also important households before 1850. The gentry were very proud of the special October beer which was brewed only twice a year (March and October) and served only to the honoured guests. The preferred time was October because of the cold weather post the month. The beer was brewed keeping in mind the temperature which would be perfect for initial fermentation and as the weather becomes colder the fermentation slows down and stops. Again during spring, the yeast wakes up to complete the second fermentation. Patience is the key for the perfect October Beer. These beers were kept to mature for three to ten years. 

Barrel-Aged Stock Pale Ale

Victorian Brits and the East India Company officials the discerning IPA drinkers preferred a mature one, unlike the IPA that we drink these days. The matured one was something like a Bass Pale Ale. The method of fermentation for a Bass was not like the others. It was not carefully done. After being racked into casks, it was piled up in the brewery yard, open to the elements, with only a little wetted straw in the warmest weather as protection. After a year of this brutal treatment, it was deemed ready to be shipped to India, toughened enough during its time in the yard to survive the long trip. The beers usually were 18 months old. 

Towards the end of 1800s, unfortunately the barrel-aged beer fell out of fashion but with a handful of them clinging on. Well, the new age brewers since a few years are rediscovering the aged beers and their offerings. Let’s get the tradition back. 

The post The History Of Barrel-Aged Beer first appeared on Brewer World-Everything about beer is here.

The post The History Of Barrel-Aged Beer appeared first on Brewer World-Everything about beer is here.

Bira 91, India’s fastest-growing beer brand, on the occasion of Earth Day 2022, announced ‘Mission To Zero’, its ambition to become India’s first Net Zero beer company by 2025. More than seven pints of Bira 91 are enjoyed every second and as the company scales up, Bira 91 aims to brew not only the most flavourful beers on the planet, but also the greenest beers for the planet. The company is doubling down on its sustainability efforts with initiatives that will help create real, measurable impact. By 2025, every Bira 91 brewery will have zero carbon emissions.

Commenting on Mission to Zero, Ankur Jain, Founder and CEO, Bira 91, said, “Today’s consumers do not only want to drink flavourful beers, but also want to make better choices for the community and the planet. We know that we make the most flavourful beers in the world, and now we want to make the greenest beers for the planet too. We are investing in our manufacturing and supply chain to ensure that our breweries reach zero carbon emissions by 2025 – 5 years ahead of other global beer makers. We believe that carbon emissions are the greatest challenge being faced by this generation and we are hopeful that our Mission To Zero will spark a revolution- one in which every beer made in the country is Carbon neutral.”

Last year, Kirin Holdings invested in B9 beverages for a minority stake. Subsequently both the companies partnered to form B9 – Kirin Centre for Sustainable Growth, focused on environment sustainability and other business synergies. As a result, the centre kicked off its Net Zero project last year to create an aggressive roadmap to become carbon neutral by 2025, nearly 5 years ahead of other global beer makers.

Sharing his perspective, Hiromasa Honda, Managing Director, Kirin Holdings Singapore, said, “A key pillar of Kirin’s philosophy is ‘Creating Shared Value’ (CSV). As part of this focus, the Kirin group strives to create social and economic value together with all of its stakeholders and work to grow sustainably with society. Kirin has identified the environment as one of its four key CSV issues. We are glad to share our expertise and support Bira 91’s commitment to become carbon neutral so early in its lifecycle. Team Kirin shares Bira 91’s ambition towards being India’s first Net Zero beer company and will continuously engage in various initiatives that can help them reach this goal.”

As a part of its to-do list for the planet, Bira 91 has laid out four key areas to accomplish Mission To Zero:

Shift to 100% Clean Energy

● The company is now Zero Coal across all breweries.
● Minimise buying electricity made by burning coal or natural gas.
● Generate 10 MW of electricity from solar panels by 2025.
● Install off-grid wind turbines to light-up all our administrative facilities and streets.

Consume 60% Less Energy

● Invest in equipment to ensure that all the surplus heat is recovered and converted into reusable energy.
● Improve every small step of making beer – from mill to mash, boil to ferment, filter to pack, Bira 91 will make it smarter, faster and better.
● Deploy today’s advances in brewing, packaging, automation, AI and advanced robotics, Bira 91 will remove waste, improve efficiencies, and reduce energy consumption.

Use 50% Less Water

Recycle, Reduce and Reuse, Bira 91 will cut its water usage by half:

● Treat & convert 100% of waste-water into clean water which is then used for refrigeration, watering trees and generating steam.
● Reduce evaporation during brewing and make processes such as cleaning of glass bottles smarter.
● Build closed-loop processes so that no water is lost after using it for the first-time and can be reused multiple times.

Send Zero Waste to Landfill

● The company uses 100% of the spent grain for animal feed and some of it is also used to make cups for offices & events.
● Currently, 95% of the packaging material that is used to make Bira 91 beers is recyclable. By 2024, 99% will be fully recyclable.
● Bira 91 is committing to send zero waste to landfills across all its breweries by 2025. Anything that CAN be recycled, WILL be – broken glass, damaged cartons, wasted cans, or any other waste generated in the beer-making process.

A refreshingly modern beer brand, Imagined in India, Bira 91 aspires to bring flavourful beers to the new world. As one of the fastest growing brands in the world, Bira 91 has built a diverse portfolio of award-winning beers, one for every occasion, and aims to drive the global shift in beer towards more colour and flavour. Bira 91 is now enjoyed in over 500 towns and cities spread across 15 countries and brews its beers across four breweries in India. Bira 91 has its flagship taproom in Bangalore, where it releases one new experimental beer every week, paired with its curry-shop menu. Bira 91 also offers branded merchandise across categories such as glassware, apparel, and gifts, to make every day a lot more playful. Established in 2015, Bira 91 is driven by a dynamic team of over 550 passionate beer lovers and is backed by Sequoia Capital India, Sofina of Belgium, and Kirin Holding of Japan.

Kirin Holdings Company, Limited is an international company that operates in the Food & Beverages domain (Food & Beverages businesses), Pharmaceuticals domain (Pharmaceuticals businesses), and Health Science domain (Health Science business), both in Japan and across the globe.

Kirin Holdings can trace its roots to Japan Brewery which was established in 1885. Japan Brewery became Kirin Brewery in 1907. Since then, the company expanded its business with fermentation and biotechnology as its core technologies, and entered the pharmaceutical business in the 1980s, all of which continue to be global growth centres. In 2007, Kirin Holdings was established as a pure holding company and is currently focusing on boosting its Health Science domain.

Under the Kirin Group Vision 2027 (KV 2027), a long-term management plan launched in 2019, the Kirin Group aims to become “A global leader in CSV*, creating value across our world of Food & Beverages to Pharmaceuticals.” Going forward, the Kirin Group will continue to leverage its strengths to create both social and economic value through its businesses, with the aim of achieving sustainable growth in corporate value.

The post Bira 91 Unveils “Mission To Zero” first appeared on Brewer World-Everything about beer is here.

The post Bira 91 Unveils “Mission To Zero” appeared first on Brewer World-Everything about beer is here.

So we have noted down a few great beers available in Delhi for you to have the best summer beers you’ve ever had. crush this summer.

Beor 360

In Delhi, Beor 360 is available in two flavours: Lager and wheat beer, which boasts a higher proportion of wheat than malted barley. Each ingredient has been imported from a different country, such as warrior hops from the Czech Republic, honey from New Zealand, and orange peels from Paraguay. The wheat beer has notes of clove, banana, orange peel, chamomile, and coriander, while the lager has a restrained malt flavour of honey and bread. Currently, Beor 360 is available at nearly 150 outlets in Delhi, both at restaurants and liquor stores, and the company plans on expanding to Gurugram and other metropolitan areas in the near future.

Medusa

Medusa – launched in 2018 – has become increasingly popular. Medusa beer has generated a combined turnover of Rs 150 crore in its first two years of operation. It’s energy and passion that make it the perfect brew for creating an atmosphere that is fun and light-hearted. The ingredients in Medusa beer are fresh and wholesome. As for the barley malt, it is processed right here at home. They buy the best hops from Germany, with 5.9% alcohol strength. Present in five states, including Delhi, Uttar Pradesh, Chhattisgarh, Chandigarh, and Punjab, Medusa plans to have a pan India presence in the coming five years. Its craft beer is available in 500 ml cans, and in 330 ml and 650 ml bottles.

Bad Monkey

Generally, the taste of a great beer could be sweet, sour, salty, fatty and of course bitter. The most painstakingly crafted beer like Bad Monkey gives you all these flavours in the right balance. Its aroma is the cherry on the cake. Well, you can take a sip and discover what makes Bad Monkey a cut above than the regular run-of-the-mill bitter liquid drinks.

BeeYoung

This vibrant brand from Kimaya Himalayan Beverages is all the buzz amongst craft beer lovers up north. Extremely gentle in profile, with just the right hint of crispness, BeeYoung is a sessionable beer even at 7.2 percent ABV!

BeeYoung is currently available in 500ml cans and bottles.

DeVANS

DeVANS Modern Breweries Ltd. was established in 1961 by Dewan Gian Chand, a pioneer industrialist of J&K. The company currently has its presence in over 20 States in India and is also exporting its beers to more than 8 countries, which includes New Zealand, USA, Hong Kong, Japan etc. DeVANS flagship brand- Godfather Beer is a 30 year old brand which is not only a market leader in many States of India and is also globally appreciated for its unique taste. DeVANS also launched a premium range product, Kotsberg Beer in 2015 which matched the international standards in terms of its quality and packaging.

SOM

SOM started out as a white label-bottling unit in the mid-’80s. From its humble beginnings in one location, SOM has grown to be a successful company situated at multiple locations. SOM made its mark across the country and world by catering to the taste of the customers of the particular region. While some regions have tasted strong beer from SOM, other regions know SOM for its light beer. SOM’s flagship brand Hunter is a forerunner in the strong beer category. Its strong yet smooth taste not only made it one of the consumers’ favourites, but also helped SOM make a mark in the industry. Its other brand in the light beer category – Woodpecker – is a handcrafted and filtered Wheat Beer. It can be enjoyed in Glass Bottle, Can, or directly from the tap.

Simba

The bearded lion man sporting a suit, shades and bowtie with plenty of swag is undoubtedly one of the biggest kings in the Indian craft beer segment today. Kicking off in two of India’s smallest states – Goa and Assam to conquer the urban jungles of Delhi, Bangalore and Mumbai, Simba has become synonymous with Indian craft beer culture thanks to its impressive portfolio of beers.

The brand has the following variants – Wit, Stout, Light and Strong.

Bira 91

There’s always a monkey inside all of us. Bira, a favourite amongst Indian craft beer aficionados. A brand which builds an emotional connect with India’s young, irreverent, tech-savvy urban craft beer drinkers.

Bira offers a long and diverse beer line-up suitable for every palate, featuring – Bira Light, Bira White, Bira Gold, Indian Pale Ale, Blonde, and Malabar Stout.

Copter 7

Inspired by their brand ambassador Dhoni’s signature helicopter shot, the striking packaging and labelling is another noteworthy feature, inspired by the cricketer’s different jerseys and their colours. 7Ink Brews is a start-up which produces alcoholic and non-alcoholic beverages. Copter 7 has two variants: Copter 7 Smooth Lager and Copter 7 Strong Lager.

White Rhino Brewing Company

A brand that has established itself well in the Indian market, White Rhino is a firm believer of the wholesome goodness of local ingredients and uncompromising brew quality. As such, an animal as rare as the “White Rhino” seemed apt for this brand that takes so much pride in what sets them apart. White Rhino’s IPA is a traditional American IPA brewed with pale malt along with Ahtanum, Cascade, Mosaic and Styrian Golding hops. This beer is the result of brewers’ painstaking effort to create a tasteful, balanced and contemporary beer that represents the past and present of brewing.

Kati Patang

One of India’s most recent craft beer brands to enter the market, Kati Patang is famously known for brewing its beer with sparkling clear, pure Himalayan spring water. The name speaks to those who are unashamedly free-spirited and refuse to let anything hamper their freedom of expression and was originally brewed in Bhutan’s Serbhum brewery. When Kati Patang launched in 2018, Delhi was the only place in India lucky enough to get a taste.  But now this brand can be found in Chandigarh, Bengaluru and Mumbai too!

Kati Patang currently has four variants – Bareilly Bold, Zesty Amber, Snappy Wheat and Saffron Lager.

Proost69

Proost69 are on a mission to acquaint people with the true taste of elite freshly brewed beer, spreading our love, passion and enthusiasm of craft beer all around. Focusing on maintaining top quality and intrinsic flavours at an affordable price, they are committed to pouring passion, flavour and artisan craftsmanship back into people’s glasses! The Proost69 logo features the mighty owl, a befitting representation of the night owl millennials of today. Enthralling beer lovers, the packaging captures the spirit of those wide awake through the night, always up for fun and adventure quests.

They currently have 4 variants available.

Tag

TAG is a unique full-bodied beer with a royal crisp golden colour, rich bouquet and gentle character guaranteed to satisfy beer connoisseurs. The beer’s “rich”, “royal” and “aristocratic” quality is translated in a minimalistic and iconic brand design. The “All Black” packaging design has an innovative play of print finishes with multi-colour metal foils that work like reflectors on store and bar display.

The post Beers To Beat Summer In Delhi first appeared on Brewer World-Everything about beer is here.

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With a heavy yet smooth body and an intense amber – brown colour, this ale showcases rich caramel and malt flavours too. To understand the beer better, Brewerworld had a conversation with Kosina Florian, Brew Master at Ironhill India. Below are the excerpts…

What are the ingredients in the tropical Coco Brown Ale?

We have used a variety of malts and hops in the ale, to ensure that the beer has the right aroma, flavour, colour, as well as mouthfeel.

What was the idea behind this beer?

At Ironhill, we felt that with the onset of summer, it would be great to have a beer that reminds people of India’s coasts and beaches. The tropical aroma and the flavours of coconut and mango, only adds to that appeal. Consider Goa, Gokarna or even Maldives in a glass.

How many kilos of coconut and mango were used to brew this batch?

There are no mangoes or coconuts added, to be precise. The aroma and flavour comes from the hops that we have used.

How many litres of Coco Brown Ale has been brewed?

We have brewed a 1000 litre batch as of now. Since we specifically brewed it for Anniversary, we intend to keep it a limited edition brew.

What or who was the inspiration behind this brew?

The inspiration was to push boundaries of what we can brew at Ironhill. It’s amazing that we can use hops to impart the aromas and flavours of coconut and mango. With the creativity and imagination of our brewers, we are never short of inspiration!

What are the impressions left after drinking this beer?

This beer has strong aromas of coconut with hints of mango. It has a medium to heavy body too. So you are quite likely to feel content and refreshed after having this ale. I’m sure anyone will feel like they are at a beach soaking up in the sun. 

So, what are you waiting for? Get going to Ironhill and get transported to the tropical heaven with this refreshing Coco Brown Ale, now on tap at Ironhill Bengaluru.

The post Ironhill Celebrates Its Anniversary With Coco Brown Ale first appeared on Brewer World-Everything about beer is here.

The post Ironhill Celebrates Its Anniversary With Coco Brown Ale appeared first on Brewer World-Everything about beer is here.

The Bollywood IPA variant is a total blockbuster – loud, flavourful, and vibrant with a tropical twist, inspired by West Coast IPAs that were born in California. Whereas, Kokum Sour complements the Indian summer by combining the traditional ingredient from the Konkan Coast and the affinity of the Indian palette towards sour flavours and the best sour beers of the world. On the other hand, Brown Ale is a blend of English Nut Brown Ale and the Antwerpian Amber with strong notes of Coconut and Vanilla. And finally, Mango Lassi Ale is an experimental summer essential that merges Bira 91’s flagship Wheat Ale and a milkshake beer into one flavourful bomb.

Commenting on the launch,  Ankur Jain, Founder and CEO, Bira 91 said “For this generation of consumers, beer means flavour, and we deliver on that promise. ‘Imagined in India’ is an attempt to bring together the many flavours of India and its creative energy fuelled by emerging artists, entrepreneurs, and start-ups. Each beer is brewed with unusual ingredients – local and seasonal – which makes them unique and bursting with flavour. Experimental. Creative. Flavourful. Limited – each of these flavours – Bollywood IPA, Kokum Sour, Brown Ale, and Mango Lassi Ale is sure to elevate the beer experience of Indian consumers.”

He further added, “Each of these flavours originated at the Bira 91 Limited-release Taproom at Koramangala, Bengaluru, where they received tremendous consumer love and affinity. The flavours were voted as the top-ranked choices by beer lovers, which inspired us to bring them to consumers across the country.”

To bring alive the flavours, Bira 91 has collaborated with Kulture Co., a curated platform spearheading the new wave of Indian Graphic Art across borders. The brand onboarded contemporary Indian artists from the Kulture Lab – artists who are breaking the mould and taking modern India to new frontiers – to conceptualise and design the packaging of the four new flavours. Channelizing their art and creativity on a new canvas, artists Ranganath Krishnamani, Osheen Siva, M. Sajid and Prince Lunawara showcase a vibrant palette of local stories around shared identities painted onto these beer cans, paying homage, and narrating the story of our home country.

Sharing the idea behind designing the packaging of Bollywood IPA, artist Ranganath Krishnamani said, “Conceptualising the packaging of a flavour so bold and dynamic, that it takes you to the heart of Mumbai, where all things Bollywood originated, was truly exhilarating. Incorporating the charming art deco cinemas in Colaba, the iconic ‘kaali-peeli’ cabs, and the vintage colour scheme was the perfect way to capture Bollywood on a can.”

Designer of the Kokum Sour packaging, Osheen Siva, shared insights on the thoughts behind the masterpiece and said, “Kokum is a tangy flavour, us Indians have developed a taste for since childhood. To depict a taste so loved yet so new to the beer industry was exciting. I conceptualised it to be something offbeat and loud. For me, the can had to give consumers an idea of what they were picking up from the rack when indulging in a Bira 91 Kokum Sour Beer.”

Designer of the Brown Ale packaging, M Sajid shared insights on the thoughts too, he said “Imagined In India to me is being authentic, raw and connected to our roots. Capturing the taste of Brown Ale that recognizes, uplifts and celebrates diverse communities of India and having the essence reflected in the artwork on the packaging was a great experience.”

Prince Lunawara, who creatively illustrated the Mango Lassi Ale can said, “India loves mangoes and merging the flavour with beer is as creative as it can get. Through the can, my idea was to celebrate this creativity and the beauty of India’s flavours.”

The ‘Imagined in India’ limited release beers will be available in 330ml bottles and 500ml cans across Delhi, Mumbai, Bengaluru, and Pune.

A refreshingly modern beer brand, Imagined in India, Bira 91 aspires to bring flavourful beers to the new world. As one of the fastest growing brands in the world, Bira 91 has built a diverse portfolio of award-winning beers, one for every occasion, and aims to drive the global shift in beer towards more colour and flavour. Bira 91 is now enjoyed in over 500 towns and cities spread across 15 countries and brews its beers across four breweries in India. Bira 91 has its flagship taproom in Bangalore, where it releases one new experimental beer every week, paired with its curry-shop menu. Bira 91 also offers branded merchandise across categories such as glassware, apparel, and gifts, to make every day a lot more playful. Established in 2015, Bira 91 is driven by a dynamic team of over 550 passionate beer lovers and is backed by Sequoia Capital India, Sofina of Belgium, and Kirin Holding of Japan.

The post Bira 91 Launches ‘Imagined in India’ Limited Release Beers first appeared on Brewer World-Everything about beer is here.

The post Bira 91 Launches ‘Imagined in India’ Limited Release Beers appeared first on Brewer World-Everything about beer is here.

At summer music festivals, the rules of “normal” life dissolve. Every year, thousands of people flock to these events.

Festivals are not only about vague feelings of anarchy (or good music), but also about a vague sense of community. Newfound freedom lends itself to a stronger sense of community. Regardless of whatever the reason for everyone’s attendance may be, you all have something in common.

No matter how sweaty and dirty you are, it doesn’t matter. Here we have listed some of the music festivals with beer for you to attend during the Summer 22.

Winterwondergrass California 2022

Winter Wonder Grass is all about bringing good music to people who enjoy great scenery and the excitement of the mountains. This festival is family friendly mixing beer, music and snow sports.

April 1-3, 2022

Squaw Valley, CA

Pa’l Norte 2022

 The Pa’l Norte Festival in northern Mexico may change its design and style every year, but the slogan ‘Siempre Ascendente’ (Always Rising) remains the motto and spirit of this rock event. One of the most important and popular festivals in Latin America, Pa’l Norte showcases a number of international acts, emerging talent, and local artists.

April 1-2, 2022

Monterrey, Mexico

Hogs For The Cause 2022

Kick off festival season with music, barbecue and community! This massive BBQ event also doubles as a fundraiser for both local and national children’s hospitals.

April 1-2, 2022

New Orleans, LA

Ceremonia Festival 2022

Ceremonia Festival is a cultural celebration with the best and most representative of the local and international scene in a single weekend.

April 2, 2022

Mexico City, Mexico

 A State Of Trance LA 2022

 ‘A State of Trance will venture into new territories by bringing fans on a brand new musical journey that infallibly captures their hearts and minds. A State of Trance festival will deliver the unique ‘ASOT’ vibe and electrifying atmosphere in its ultimate purest form.’

April 9, 2022

Los Angeles, CA

 Sweetwater 420 Festival 2022

Bring on the brews! This annual fest is sponsored by the Sweetwater Brewing Company in Atlanta and brings in a killer collection of artists from around the country to celebrate beer, food, and fun.

April 29-May 1, 2022

Atlanta, GA

The post Welcome Summer 22 With These Music Festivals first appeared on Brewer World-Everything about beer is here.

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Though the outdoor life has returned, you really don’t have to get out of the house as the pandemic is still out there and it is summer for god sake. You can stock up some of the best homegrown beers in your refrigerator to Netflix and chill.

Here is a look at some of the best homegrown beer brands in India for you.

Bira 91

There’s always a monkey inside all of us. Bira, a favourite amongst Indian craft beer aficionados. A brand which builds an emotional connect with India’s young, irreverent, tech-savvy urban craft beer drinkers.

Bira offers a long and diverse beer line-up suitable for every palate, featuring – Bira Light, Bira White, Bira Gold, Indian Pale Ale, Blonde, and Malabar Stout.

Maka Di

With a strong emphasis on research, development, and innovation, Goa’s first craft brewery cultivates high-quality craft beers that are on par with German and Belgian beers.

Maka di currently has five variants – Belgian Blanche, Honey Ale, Bavarian Keller and a Belgian Tripel.

Arbor Brewing Company

Craft beer pioneer Arbor is spreading true beer culture across India one pint at a time as India’s first American craft brewery. The company produces a unique set of beers that are only available in cans.

They currently offer three canned variants – Easy Rider, Beach Shack and Bangalore Bliss available across the outlets in Bangalore and Goa.

Kati Patang

One of India’s most recent craft beer brands to enter the market, Kati Patang is famously known for brewing its beer with sparkling clear, pure Himalayan spring water. The name speaks to those who are unashamedly free-spirited and refuse to let anything hamper their freedom of expression and was originally brewed in Bhutan’s Serbhum brewery. When Kati Patang launched in 2018, Delhi was the only place in India lucky enough to get a taste.  But now this brand can be found in Chandigarh, Bengaluru and Mumbai too!

Kati Patang currently has four variants – Bareilly Bold, Zesty Amber, Snappy Wheat and Saffron Lager.

Susegado

Susegado, a craft beer label brand which is based out of Goa, stands proudly for the unhurried pursuit of happiness. With five bottled beers under their belt, Susegado is officially the first Indian brewery to bottle condition their beers.

Susegado offers five beer variants – English Ale, Vanilla Porter, American IPA, Dortmund Lager and Kokum Gose.

Simba

The bearded lion man sporting a suit, shades and bowtie with plenty of swag is undoubtedly one of the biggest kings in the Indian craft beer segment today. Kicking off in two of India’s smallest states – Goa and Assam to conquer the urban jungles of Delhi, Bangalore and Mumbai, Simba has become synonymous with Indian craft beer culture thanks to its impressive portfolio of beers.

The brand has the following variants – Wit, Stout, Light and Strong.

Geist

Craft brewery Geist unveiled its crowlers in March 2021, including Uncle Dunkel, Witty Wit, James Blond, Silly Pint, and Kamacitra. The James blond is fabulous — boozy, malty, and estery with hints of peach, banana, and stone fruit, and phenolic notes of clove, cinnamon, and nutmeg. The Kamacitra is outstanding and has claimed the top spot for bottled/canned IPA. Juicy, with notes of green mango, and a lush mouthfeel, this was a treat! The Silly Pint is a session strength India pale lager, quite dry, and with a grainy mouthfeel. It is refreshing and easy going..

BeeYoung

This vibrant brand from Kimaya Himalayan Beverages is all the buzz amongst craft beer lovers up north. Extremely gentle in profile, with just the right hint of crispness, BeeYoung is a sessionable beer even at 7.2 percent ABV!

BeeYoung is currently available in 500ml cans and bottles.

What are you waiting for? Go and pick ‘em up!

The post Beat The Heat With These Homegrown Beer Brands first appeared on Brewer World-Everything about beer is here.

The post Beat The Heat With These Homegrown Beer Brands appeared first on Brewer World-Everything about beer is here.

In England and other parts of Europe, ale – and, eventually, beer – was a staple in most households from the Stone Age through the 1700s. Grain could then be consumed at a much cheaper price while being preserved. As a source of carbohydrates and proteins, beer served as a nutritious beverage and was a valuable nutrient for the working class. Fermenting was a normal household task for many women because the beverage was such an essential part of a person’s diet.

Also, since the beginning of recorded history, humans have been drinking beer, and the original brewers were women. From the Vikings to the Egyptians, women brewed beer both for religious ceremonies and to make a practical, calorie-rich beverage for the home. The German nun Hildegard von Bingen wrote about hops in the 12th century and used this ingredient in her beer recipe.

Some enterprising women decided to sell beer by taking this household skill to market. Married women often partnered with their husbands to run their beer businesses, while widows or unmarried women used their fermenting skills to make some extra money.

Women had just begun to take over the beer markets in England, Ireland, and Europe and just then Reformation began. Fundamentalists, who emerged in the early 16th century, advocated stricter gender norms and condemned witchcraft (women brewers were called witches because they wore pointy hats and shoes and brewed using cauldrons). Brewing became increasingly dangerous for women in the long run because it could result in prosecution and even death. However, men noticed an opportunity. Many people, however, believed that women should not make beer as the process needed time and dedication. The more time they could spend at home raising their children would be significant if women weren’t able to brew ale. It was actually made illegal in some towns during the 1500s for women to sell beer, including Chester, England, for fear that young alewives would grow up to become old spinsters. Since then men have dominated the beer industry.

If you have observed, you’ll also discover that major beer companies have a tendency to portray beer as a drink for men, until recent times. In the last few years, the world is seeing women get back to the business of beer breaking the gender bias.

India, a country where Alcohol consumption is a social taboo let alone brewing, some men don’t disclose their drinking habits even now, is witnessing the rise of women brewers and drinkers. As a fact they have been drinking strong beers like Stouts, Porters and Belgian Dark Strong Ales. It clearly states that we are moving towards breaking stereotypes, and that could be the best gift for the next generations.

During a recent conversation with Satyam Awasthi, Brewer at The Pumphouse, Bangalore, he happened to mention that per day more than 35 percent of the daily crowd is women and they like to drink IPAs and Biere De Garde. “I love the fact that women love our Stout,” he added.

Cheryl Braggs, Program Manager when asked about her experience with beer said, “When I was younger I would sneak a few quick sips from my father’s/uncle’s mug when they weren’t looking. I distinctly remember not liking the tinge of bitterness that came with every sip. Vowed to myself to never drink beer again. I mean I’m sure everyone would agree that it takes a little while to get accustomed to the taste. Fast forward to my college days and young adulthood, beer became the go-to for social setting and to an extent also the symbol of my rebellious age – To hang out, to kill time when we had free hours in between classes, after watching a football match, after a meal, after an exam, after a tough day at work, after a movie, literally any time of the day – it was beer time!”

“I don’t remember when I started “liking” beer but it’s definitely a drink for all occasions – to beat the heat, for a quick hangout with a friend, makes for a nice conversation starter on a date, is a good peace offering to the dad when he’s mad, a quick work meeting with the boss, you get my drift. I find it makes me feel lighter and leaves me more aware of myself and my surroundings than what I feel when I drink other alcoholic beverages. I enjoy lagers and pilsners, but will chug a stout provided it’s from the breweries I love,” she added.

“Who doesn’t love beer? I suppose I got hooked on this acquired taste roughly about a decade ago. To me beer equates to joy. There need not be a specific occasion or a situation to drink beer. From seasonal beers like mango and fruity to Weise and IPA, I have tried it all.

Personally the stereotype I see is that people frame it with ‘gender’. It need not be a man’s drink all the time. I don’t see why gender is associated with drinking beer,” said Amrutha Kashinath, a biker.

“Toit has always been my go to place for beers and my recent favourite is Seven Rivers. All my travels, especially the motorcycle days end with gulping down beer,” she added.

Panjury Shankar, a restaurateur and a publicist said, “I like beer because it’s very refreshing and has less alcohol content. And definitely goes best with the kind of food I usually eat- south indian food! I have had beers in many countries and my favourite is Oatmeal Stout from Coniston brewery in Lake District, UK. I can also say Guinness is one of my favourite beers.”

“I have been having beers for quite some time now, initially for the high but since my introduction to craft beers I am hooked on to the taste of different beer styles out there,” said Divya, a consumer when asked about drinking beers.

Go get your beers, Women!

The post BW Exclusive: Women And Beer, Not A Stereotype Any More first appeared on Brewer World-Everything about beer is here.

The post BW Exclusive: Women And Beer, Not A Stereotype Any More appeared first on Brewer World-Everything about beer is here.