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United Breweries, the country’s largest beer manufacturer and part of the Amsterdam-based Heineken group, had recently launched Heineken® Silver - a smooth and refreshing beer that provides Indian consumers with a premium beverage that is truly designed for everyday social occasions. Heineken® Silver is brewed

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Heineken®'s latest beer innovation provides the new generation of consumers with a premium, smooth-tasting beer that breaks from the socialising traditions of the past to refresh the drinking moments of today United Breweries, the country's largest beer manufacturer and part of the Amsterdam-based Heineken group, today

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The beer culture in India seems insatiable, regardless of whether it is the old fashioned bottled beer you buy from the corner store or the upscale craft beer sold as an experience. During the last two and a half decades, the beer industry has seen

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United Breweries, the former flagship brand of the UB Group, has been acquired by Heineken. As a result, Heineken's shareholding in UBL will be up to 61.5 percent in 2021 after it acquired additional ordinary shares in UBL on June 23, 2021. Additionally, United Breweries

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Ringing in the new year with beers is the best thing possible in this pandemic. But, with the curfew being imposed and not being able to spend an all nighter at your favourite brewery or pub, we suggest you pick up some of the best

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The name lager is taken from the German word ‘lagern’, meaning “to store.” Most of the mass-produced beers of the world are lagers, but a wider range of styles exist than what those commercial brands may lead you to believe. Lager is a beer that is

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Whether it be stadiums, concerts, or the comfort of your couch, cans are the perfect packaging to have your cold brew. Not only do they protect your beer from light and oxidation, but they are also infinitely recyclable and chill faster than bottles. Find out more

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Instagram has become one of the main ways brands aim to build a community and some brands push boundaries in finding ways to connect with their customers. The Instagram connect space with its multiple content formats gives us the flexibility to find new ways to

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John Eapen Founder & Blogger, Tales of Froth India’s tryst with Beer began centuries ago, as far back as 1500 BC. The composition was fermented barley and rice based beverages flavored with local fruits and spices. These beverages exist till today in select regions of the country.

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