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Here’s How Data Management Systems Elevates Craft Brewery Sales and Operations

Craft breweries, like any other business, need Data Management Systems for brewery’s sales and distribution. These systems aim to streamline operations, improve decision-making, and increase overall efficiency. By collecting data, brewers can gain a better understanding of bottling line efficiency, brew quality, keg line efficiency, tank residency time, first pass quality, effluent, and plant safety. Here are some of the reasons why craft breweries need data management systems:

Inventory Management

Craft breweries deal with a wide range of ingredients, equipment, and finished products. A data management system can help in the tracking of inventory levels, the monitoring of ingredient usage, and the provision of real-time insights into stock availability. This eliminates overstocking and understocking difficulties while also optimising the procurement process.

Recipe and Formulation Management

Craft breweries often experiment with new recipes and formulations. A data management system can centralise and arrange recipe data, making consistency in production easier. This includes tracking ingredient ratios, brewing procedures, and flavour profiles.

Quality Control

Maintaining consistent quality is crucial for craft breweries. Quality parameters like pH levels, alcohol content, and flavour profiles can be tracked and analysed by data management systems to ensure that each batch matches the intended requirements. This helps in the identification and resolution of any concerns early in the brewing process.

Production Planning

Craft breweries need to manage production schedules efficiently. Based on past data and demand estimates, a data management system can assist in planning brewing cycles, allocating resources, and optimising production workflows.

Sales and Distribution

Tracking sales data and maintaining distribution networks are critical for effectively reaching customers. Breweries can customise their marketing and distribution plans based on data management system insights into sales trends, consumer preferences, and distribution strategies.

Financial Management

Craft breweries need to keep track of expenses, revenue, and profitability. Data management systems can automate financial tracking, generate reports, and provide visibility into financial health. This facilitates better budgeting, cost control, and financial planning.

Regulatory Compliance

The brewing industry is subject to various regulations and compliance requirements. A data management system can assist in ensuring that all required documentation, permits, and certifications are up-to-date and readily accessible for inspections.

Waste Reduction

Breweries generate waste in the form of byproducts and materials. Data management systems can help monitor waste generation, identify areas for reduction, and implement more sustainable practices.

Customer Insights

Understanding client preferences and behaviours is essential for marketing and product development. Breweries can adjust their offers to client needs and preferences by using data management systems to record customer data such as purchase history and feedback.


Data-driven insights enable informed decision-making. Craft breweries can use real-time and historical data to make strategic decisions about product development, marketing campaigns, expansion strategies, and resource allocation.

The data management systems not only provides craft breweries with the tools to optimise their operations, ensure quality, and make informed decisions, but helps streamline processes, reduce costs, enhance customer satisfaction, and contribute to the overall success and growth of the brewery business. A few companies that offer data management solutions for breweries are Ekos, BrewPlanner, BrewMan and BrewNinja.