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Crowne Plaza Greater Noida Launches India’s First BELGIAN BEER CAFÉ!

~The Belgian Beer Café aims to bring the European beer pub vibe to India with Belgian classics and more.~

Ever wondered what a beer café in Belgium would feel like on a weekend or during mid-week cravings? Well, you won’t have to travel across countries to experience that. Crowne Plaza Greater Noida has launched India’s first ever – Belgian Beer Café, aka, BBC! 

This café invites you to delve into the delightful Belgian aura of food and ambience that is refreshing yet cozy. Welcoming you with the gentle embrace of natural daylight streaming through its crystal-clear windows, the sophisticated dark wooden interiors lend a nostalgic charm to this intimate café. Adorned with rustic accessories and artistic scribbles on the walls, these elements seamlessly embody the Belgian theme, such as the clock which is forever stuck on 11.55pm {beer bars in Belgium typically shut at midnight so they’re saying you always have those extra five minutes for that one last beer}.

The Belgian Beer Café boasts an enticing array of Belgian delicacies and handpicked brews. Signature dishes such as Belgian Fries, Tenderloin Carpaccio Platter, Vol Au Vent, Fruiture, while the patrons can also indulge in offerings from a global platter, promising a gastronomic adventure. Complementing these delightful offerings are the unique “hoppetizers,” perfect finger foods to pair with the frothy brews. Some of the beers served at the cafe are Hoegaarden, Corona, Budweiser, Erdinger, Joe’s Craft, Hopper, Kingfisher, Bira 91 and more.

More than just a culinary escape, the Belgian Beer Café serves as a sanctuary after a busy workday or a delightful finale to a pleasant one. The ambiance is welcoming and congenial, featuring an authentic interior, inviting anyone who appreciates life’s simple joys – a fine beer and a delectable meal. Genuine hospitality is at the core, ensuring you feel like a cherished guest in our Belgian home.

On the launch, Sharad K Upadhyay, GM, Crowne Plaza Greater Noida, says, We proudly unveil the first and only Belgian Beer Cafe (BBC) in India, bringing you the same authentic BBC experience you’d expect from anywhere else in the world. The interiors of our restaurant are sure to leave you spellbound. Located just an hour from downtown Delhi and a mere 30 minutes from Noida, our five-star luxury hotel is now home to six unique fnb outlets, catering to all each palate.”

Each decorative element exudes an authentic Belgian character and narrates a captivating story. “Joie De Vivre,” translating to “The Joy of Living,” embodies the very essence of this café. The Belgian Beer Café® ‘Rural Concept’ strives to evoke the same sense of organic evolution found in its original Belgian counterparts. This sensation fosters the warmth and camaraderie that defines the Belgian Beer Café® ‘Rural Concept.’

Dries Vande Velde, Director of Operations, Creneau International says, “Belgian Beer Cafe has long been renowned for its authentic Belgian culinary experience, lively ambiance, and extensive selection of premium Belgian beers. With the opening of our Noida location, we are thrilled to bring this exquisite taste of Belgium to the vibrant community in Noida.”

Promoting Greater Noida as the destination for great hotels, shopping or a day out, the event was jointly organized by The Grand Venice Mall Greater Noida and Crowne Plaza Greater Noida. Both brands came together to celebrate the excitement of bringing a new upbeat space for entertainment, food and a vibe that one cannot miss. Adding to the launch was a sprinkle of pop by Joe Alvares, India’s jazz ambassador, accompanied by talented artists including Michelle Nathan, Clement Rooney, Zian Bhamgara, Anubha Kaul, and Arka Chakraborty. 

So, get ready to clink away the glasses and PROOST!!! 

About Crowne Plaza Hotels & Resorts

Crowne Plaza deeply understands ‘Work/Life Blend’ and is perfectly placed to meet the needs of today’s modern business traveller. Business travel isn’t just about business – it’s about balancing work and life to feel both successful and fulfilled. As one of world’s largest premium hotel brands with locations in city, airport, leisure and suburban destinations, Crowne Plaza hotels are everywhere the modern business traveller wants to stay for business, leisure, and even leisure.

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