First-of-its kind circular packaging intervention re-purposes surplus barley straw New intervention uses 1/3rd of water compared to traditional technologies, helps prevent approximately 1400 KG CO2 emission / ton of packaging produced Increases farmer income by commercialising barley straw which otherwise has limited commercial benefit
Bira 91, the world’s fastest growing premium beer brand, in collaboration with Far Yeast Brewing Company, one of Japan’s most innovative brewing companies, today, launched its first Gose style beer, Yuzu Gose Sour. Traditionally, a Gose-style beer is a wheat beer which features low hop
The beer market in India is growing like there is no tomorrow even though the per capita beer consumption in the country is low as compared to other countries. But, since the recent years, the market has evolved from manufacturing the regular beers to flavourful
What started in 2015 with Bira91 has spread far beyond now. In India, craft and artisanal beer are on the rise. Until a few years ago, most of us had not heard of microbreweries or craft beer. But now there are many microbreweries in every
Summer in Delhi is unbearable and we do not have an opposition for this. And, how to beat the summer is by gulping down the best chilled beers available. To coin a phrase, the best beers to enjoy during the summer are frosty, and flavourful.
This interview is a part of BW Beerpreneur, a continuing series of interviews with the Beer Entrepreneurs, owners of the beer brands from across the world. Brewer World will share business and personal insights to help build the industry network and consumers to understand their beer well. DeVANS
With the “Vocal for Local '' and “Make in India” slogans paving their way into every industry in India, the consumers and the market are expanding like never before. Craft beer industry is seeing a boom with breweries popping in every city. Why should the
The Geist Stratosphere Lager will be India’s first packaged craft beer to be conceptualised and brewed by an all-woman team. And no, it’s NOT pink. On the occasion of women's day, Geist, South India’s first distribution craft brewery is brewing something special this year. The brand has
Seven years ago, Bira 91 was conceptualised in an effort to pioneer the craft beer experience in India but today stands as one of India’s most iconic youth culture brands. A brand known for reimagining beers as we know it, celebrated its 7-year milestone on
India’s two young, home-grown brands bring consumers a limited-edition collection of audio devices Bira 91, one of India’s fastest-growing brands in its category, and boAt, India’s #1 Earwear brand (as per IDC India Monthly Wearables Tracker, November 2021 release) have come together to launch an exclusive