The beer market in India is growing like there is no tomorrow even though the per capita beer consumption in the country is low as compared to other countries. But, since the recent years, the market has evolved from manufacturing the regular beers to flavourful
India Pale Ales are extra hoppy brews whose origin dates back to 1815. They come under the category of Pale Ales but unlike regular Pale Ales, India Pale Ales celebrate hops and tend to focus less on the favours of the malt. Originally, the IPAs were
As per the latest government guidelines, a lockdown has been announced in Maharashtra over the weekends from Friday 8 pm to Monday 7 am to contain the fresh wave of coronavirus infections. Additionally, the Maharashtra government has also decided to enforce a strict night curfew from
Adopts a three interlinked phased-approach that aims to solve water challenges in high-stressed areas. Through various initiatives with key partners, AB InBev has catalyzed more than 1 Billion Liters of cumulative water recharge capacities across five water-stressed locations in the country. Testament to AB
Armed with a commitment to bring craft beer to all corners of the world and an undying passion to revolutionise craft beer culture, BrewDog has opened its first taproom in India in Kamala Mills, Mumbai. From their first taproom in Aberdeen more than a decade ago,
Years ago, choosing a beer off the bar menu was easy. It was all a matter of taking your pick from a handful of well-known, commercial brands mass-producing the standard lager. That is until the craft beer revolution took over the world: teaching beer drinkers everywhere
Drifters Breweries, the magnum opus of Sheetal and Nayan Shah, launches Drifters Tap Station in the heart of Mumbai on the 20th January 2021. Located in the busy street of Bandra, Linking Road amidst many restaurants, pubs and lounges, the brewery marks the opening of
Consumer behaviour and attitudes towards alcohol are changing. 2020 saw quality and health and wellbeing becoming higher priorities amongst the next generation of beer lovers in India and consumers are increasingly looking for choices that fit into their evolving lifestyle. Here are four types of consumers
A year into the coronavirus pandemic and one narrative continues to lead conversations surrounding beer sales in India: “What’s the way forward?” Since mid-March, the virus’ impact on the beer industry has been devastating. From surviving on-premise and retail shutdowns to supply chain challenges and layoffs
Tired of the din and noise of the city? Bored of staying stuck indoors attending to work calls or chores all week? Retire to Hopshaus Brewery and Kitchen, Bengaluru’s newest addition to its portfolio of microbreweries for a few hours, and be prepared to swoon