Considering the shortage of beer in the state, the Kerala government plans to issue more brewery licences. A slew of other proposals have been outlined in the new liquor policy, including a hike in licence fees. Brewery licences are only issued to eligible candidates, according to
Women and Beer, a stereotype was always attached, but not any more. The idea of Women drinking beer or rather alcohol was always a point of discussion in India. Little did we know that beer was invented by women. In England and other parts of Europe,
United Breweries, the former flagship brand of the UB Group, has been acquired by Heineken. As a result, Heineken's shareholding in UBL will be up to 61.5 percent in 2021 after it acquired additional ordinary shares in UBL on June 23, 2021. Additionally, United Breweries
The Geist Stratosphere Lager will be India’s first packaged craft beer to be conceptualised and brewed by an all-woman team. And no, it’s NOT pink. On the occasion of women's day, Geist, South India’s first distribution craft brewery is brewing something special this year. The brand has
Seven years ago, Bira 91 was conceptualised in an effort to pioneer the craft beer experience in India but today stands as one of India’s most iconic youth culture brands. A brand known for reimagining beers as we know it, celebrated its 7-year milestone on
India’s two young, home-grown brands bring consumers a limited-edition collection of audio devices Bira 91, one of India’s fastest-growing brands in its category, and boAt, India’s #1 Earwear brand (as per IDC India Monthly Wearables Tracker, November 2021 release) have come together to launch an exclusive
While beer and music festivals are a match made in heaven, it does not take much effort to figure out that. Whether it's summer or winter, music and beer are always a YAY YAY. It can be tricky to choose the right event and brand
Beer has a lot of fans. Beer outside India is a huge travel experience. With the growing craft beer scene in India, it is really tough to go on Brewery Tours and not many travellers come to India to taste beer unlike wine. India has
7 flavours of Bira 91, 7 films. 7 unique stories. 7 catchy tunes. 1 bold campaign Bira 91, world’s fastest growing beer company, launched its first ever 360-degree campaign - ‘Make Play with Flavours’. As Bira 91 scales up its portfolio of flavours across the country,
The Kolkata-based Celebrity Breweries plans to invest more than Rs. 100 crore in the West Bengal beer market, according to a publication. In addition to owning its own brands, the company is a leading contract manufacturer of beer for major beer makers like the World's