Simba Beer celebrates 9 years of bold adventures and introduces “First time with Simba” YouTube series
A New YouTube Series That Praises Everyday Courage
May 4th marked nine years since Simba Beer crashed the party and refused to leave. What began as a bold new entrant in India’s beverage space has grown into one of the country’s most fearless, flavour-forward craft beer brands, known for breaking the rules, raising the bar, and reimagining what it means to be original.
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To raise a toast to this milestone, Simba is launching a brand-new YouTube series titled “First Time with Simba”, a heartfelt and high-energy celebration of doing things for the very first time. From performing on stage to conquering quirky personal fears, the show puts real people, not influencers/known personalities, in the spotlight as they leap into new, often surprising experiences. At the crux of each episode is a simple idea: a little courage, a supportive crew, and maybe a cold beer can go a long way.
"At Simba, we’ve always believed that life’s best moments start with a little courage and often, a good beer," said Ishwaraj Singh Bhatia, Co-Founder and COO, Simba Beer and ZigZag Vodka. "As we celebrate nine bold years, we’re excited to launch ‘First Time with Simba’ to inspire people to take that first leap, try something new, and create unforgettable memories. This campaign is a love letter to our community and a toast to the many 'firsts' yet to come.”
The series, which was introduced on May 4th, 2025, and premieres its first episode on May 10th, 2025 is an authentic tribute to vulnerability, triumph, and human connection. Every story is unscripted, emotional, and entertaining, reminding viewers that growth often starts when you step outside your comfort zone. It’s a spirited new content direction for Simba, rooted in its core values that define courage, creativity, and community.
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Simba’s journey over the past nine years has been marked by a string of incredible milestones that have shaped its identity and influence. From launching India’s first bottled stout to becoming one of the country’s leading craft beer brands known for its unconventional tone and commitment to quality, Simba has continuously pushed the envelope.
The brand has backed India’s underground hip-hop and creative subcultures, partnered with artists like Hanumankind, Chaar Diwari, and Seedhe Maut, and introduced innovative IPs like Uproar, which praises trendsetters across music, art, and street culture. Its experimental platform, Simba Garage, has redefined brewing innovation through limited-edition releases like the exclusive post-BrewOff beer. With a presence in 17 states and a growing footprint in premium venues and cultural hotspots, Simba has built not just a beer brand but an unapologetically original movement.
As Simba enters its tenth year, it isn’t just celebrating how far it’s come; it’s charting where it’s headed next. Bolder, braver, and more deeply connected to the people who’ve made every pour worth it.
Because with Simba, the first time is never the last adventure.
About Simba Beer
Simba Beer is India’s leading craft beer brand, known for its bold flavors and unconventional spirit. Founded with a vision to redefine India’s beer culture, Simba champions creativity, individuality, and self-expression. From supporting underground music to collaborating with artists and creators, Simba continues to push boundaries and foster a thriving creative community.
