The Great Indian Brew Festival at The Bay, Ecoworld, Bellandur, turned into a lively celebration of beer, music, and good vibes, with Woodpecker Beer emerging as the undisputed crowd favourite. Drawing over 4,000 beer lovers, the event ran from 12 PM to 10 PM and pulsed with energy, laughter, and cheer.
Festival-goers couldn’t get enough of Woodpecker Beer’s naturally brewed, fruit-infused flavours and smooth, easy-drinking profile. The brand’s premium quality and freshness made it the go-to choice for everyone at the venue.
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Visitors joined in engaging experiences such as the 360° camera spin and Spin the Wheel contests, taking home exciting gifts and lasting memories, all while raising a toast to Woodpecker Beer.
A Testament to Bengaluru’s Love for Premium Brews
Deepak Arora, CEO, SOM Group of Companies, shared his excitement over the brand’s success:
“The phenomenal response to Woodpecker at The Great Indian Brew Festival reflects the growing love for premium beers in Bengaluru. Our mission has always been to bring innovation and freshness to the beer experience, and seeing thousands of happy faces enjoying Woodpecker was truly rewarding. Bengaluru has always been a special market for us, and this event was a fantastic validation of the brand’s strong connection with young, urban consumers.”
This enthusiastic response reaffirmed Woodpecker Beer’s reputation as a refreshing, flavourful, and approachable brew, perfect for social gatherings, parties, and weekend get-togethers.
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India’s First Cross-Malt Beer, Brewed for Perfection
Woodpecker Beer has carved a unique niche in India’s premium beer segment. Crafted with imported two-row barley, Indian malts, and hops sourced from the Rainier region of Germany, it proudly holds the title of India’s first cross-malt beer.
Each batch of Woodpecker Beer undergoes a 30-day brewing process, with only one batch brewed per month. This ensures unmatched consistency, rich aroma, and a matured, full-bodied flavour that sets it apart. The result is India’s most consistent and richly flavoured premium beer, made for those who appreciate craft and character in every sip.
Twist, Sip, and Celebrate: A Bottle Design That Delights
Innovation isn’t limited to the brew, Woodpecker Beer’s packaging itself is redefining convenience. Its twist cap design eliminates the need for a bottle opener, offering a hassle-free and stylish drinking experience.
With vibrant yellow caps for Glide and sleek black caps for Crest, each bottle stands out with the bold “Twist to Open” instruction. A customised neck profile ensures security and prevents counterfeiting, adding another layer of sophistication to the brand.
In a move towards sustainability, Woodpecker Beer also uses direct print-on-bottle technology, replacing traditional paper labels. This not only enhances its modern look but also reinforces the brand’s eco-conscious approach.
About SOM Group of Companies
The SOM Group of Companies is one of India’s leading manufacturers of alcoholic beverages, offering a diverse portfolio of beers, spirits, and ready-to-drink products. Headquartered in Bhopal, Madhya Pradesh, the company’s flagship brands include Woodpecker Beer, Mahavat Whisky, Bhimbetka Single Malt, Hunter, Power Cool, and Black Fort.
With a strong presence across multiple states and exports to several international markets, SOM Group continues to set new benchmarks in quality, innovation, and consumer satisfaction. Its commitment to premium craftsmanship and sustainability ensures it remains a key player shaping India’s evolving beverage landscape.
