Bringing to life its iconic tagline ‘Probably the Best’, Carlsberg India has launched its NY Dawn design & packaging in Maharashtra & Goa as a part of its betterment journey. The new design draws from the brand’s 175-year Danish heritage and has been rolled out
Beer is a very complex product and contains infinite possibilities of flavour, taste, palate etc. Beer comes in different types and styles and beer tastes and preferences change from Country to Country. Of late, Craft beer made in small quantities in microbreweries has become quite
Carlsberg has a goal to minimise the impact of their beers on the environment without compromising its quality. By using a revolutionary glue, Carlsberg has developed a 'Snap Pack' that cuts plastic usage on multipack packaging by up to 76%. Carlsberg launched Snap Pack in 2019
Image Courtesy: Spiegelau Although it is much easier to drink straight from the bottle or a can, you really are not doing any justice to beer or your taste buds. It is always recommended to use a proper beer glassware to appreciate the beer style even
Blends are everything in the world of whiskeys and a master blender selects casks to draw liquor from and blends them to manage flavour profile of the release or to create amazing new and complex whiskeys. While Beer blends are less obvious but when one
Once upon a time, in the town of Plzen (Pilsen in English), Bohemia (now the Czech Republic), citizens stopped in shock as they saw the local brewmasters drain about 36 barrels of ale into the street – the town’s main square. The beer rolled into
The name lager is taken from the German word lagern, meaning “to store.” Most of the mass-produced beers of the world are lagers, but a wider range of styles exists than what those commercial brands may lead you to believe. Lager is a beer that is
Beer styles have multiple roots of origin. Some were created independently while others were augmented from existing styles to become their own unique variety. Initially, beer began to appear in the Middle East around 9,000 years ago and then in numerous civilizations around the world.
The burgeoning of microbreweries throughout India, combined with an ever increasing number of millennials who are fascinated by the craft varieties, is leading to a beer revolution in India. According to the All India Brewers Association, craft beer sales are expected to grow at a