We have seen beer brands that sponsor sports shows and events. In Fact many sports, especially cricket, are associated with beer. For the first time in India a beer brand Copter7 was born inspired by a cricketer, MS Dhoni. It is unlikely that anyone who
Whether it’s bedtime fairy tales, centuries-old campfire stories or a new show on Netflix – the world needs more stories to feel connected, now more than ever. For Hari Singh, founder of Briggs, the best stories unfold over great beer. That’s why beer unites, not
Here’s our annual mega round up of India’s popular craft beer brands, so you don’t miss out! Note: This is a list that compiles Indian brands who either define themselves as ‘craft’ or have ventured into the craft beer segment with beers that, by their definition,
[vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][/vc_column_inner][/vc_row_inner][vc_column_text]People love beer. That’s why it’s the world’s third most widely consumed beverage. People also love traveling. Some even say it has the power to change your entire life. But there is something to be said for traveling thousands of miles to another world solely in search
For better or worse, a good label design can speak volumes about a brewery, before one even takes the first sip. To quote popular travel photographer, Igor Ovsyannykov - “Where beer drinkers just proceed in consuming whatever remains in each bottle, beer label enthusiasts don’t
Ask a person from any other state in India: when it comes to mastering the art of living in a perennial state of contentment - no one does it better than the Goans. They derive their lifestyle choice from the Portuguese word “sossegado” meaning “the
India has always had a rich history of homegrown ferments and brews and yet never has there been a beer made to celebrate and commemorate this history. Yavira - derived from the Sanskrit word for beer, aims to be India’s first native brew to honour
Last week, multi-award-winning journalist Gary Stoller, in one of his contributions to Forbes wrote that according to a recent survey conducted by the Brewers Association trade group, the craft brewing industry could be on the verge of collapse. Sure enough, social distancing and lockdown measures
As of today, the coronavirus pandemic has infected more than 335,000 people and claimed at least 14,700 lives, according to a tally by Johns Hopkins University. With health authorities suggesting the use of hand sanitisers as one of the easiest ways to prevent the disease from
Historically speaking, India’s alcohol roots are firmly planted in a glass of whiskey. Like cricket, this smoky stuff is an aspect of our colonial inheritance which we had become madly obsessed with. And sure, while Patiala pegs may still be a preferred choice for many
