It’s been a year of hardships for the beer industry in the wake of the COVID-19 pandemic. And yet, according to Beverage Industry Magazine, e-commerce is driving triple-digit growth in alcohol sales. In the U.S. alone, as the pandemic began wreaking havoc, the total e-commerce penetration
[vc_row][vc_column][vc_column_text]Ah, 2020. From taps running dry to breweries shutting down permanently to learning to adapt to the “new normal” - the last 12 months have certainly been hard. But even in a year that was largely controlled by the pandemic, the Indian beer world has
Earlier, in a letter dated May 12, the Excise Commissioner had "conditionally" granted permission for microbreweries to sell their beer stock as takeaway on an experimental basis for the period from May 14 to June 30 or until exhaustion of existing beer stock, whichever is
In the West, the mere mention of Indian cuisine conjures up a vivid imagery of spices - like turmeric, cloves, fennel, cumin and mustard. Indian foodies, however, know well enough that when it comes to beating the sweltering summer heat, nothing does the job better
From how a beer is poured to what glassware is best suited to bring out its characteristics, there is always some interesting technical know-how that goes into these beautiful brews. There is no denying that brewing beer requires diverse knowledge of microbiology, food science, and
The 1st edition of Brew Talks was held on November 27th, 2017 at Windmills Craftworks prompting the Berliner Weisse Brew Day and introducing IREKS malt into the Indian market. The 2nd edition of Brew Talks launched Betel Juice at Arbor Brewing Company in collaboration with
Brew Talks at Arbor Brewing Company Betel Juice Then: We co-exist in a craft beer revolution that globally challenges everyday perception of how a beer is brewed. India is no exception. Popularly known as Betel juice, brewed first in 2016 in collaboration with Arbor Brewing Company and
INSIGHTS ON HOW TO OPEN A BREW PUB Matthew Callanghan CBAI President Ever want to open a brewpub or brewery then here are a few general guidelines, I hope will help you understand about how it all works, for both brewpubs and production brewery start-ups. Given that brewpubs seem
MATTHEW CALLAGHAN In a world full of self-propaganda experts, Matthew is an extremely soft spoken, versatile and passionate person, very reluctant to talk about himself. His foci in life are clear, Good Beer, Great Beer and Home! In that order. It is rather a surprise to know
One of the earliest brands to set up a micro brewery in Bangalore, in Karnataka, The Biere Club’s founder duo Arvind Raju and sister Meenakshi Raju have an interesting tale of struggle, hard work and success to share with newcomers in the industry. Bangalore, with its