Kingfisher Ultra Launches New Music IP ‘Ultra Soulflyp’
Ultra Soulflyp four-city tour in February will feature performances from celebrated musicians IAMDDB and DJ Lag across events in Bangalore, Mumbai, New Delhi and Goa
Kingfisher Ultra, India’s iconic premium brand, today announced the launch of a new music event series called Ultra Soulflyp, with an aim to build immersive musical experiences.
Kingfisher Ultra is a contemporary and premium brand, which constantly reinvents itself to offer unforgettable experiences.
“Kingfisher Ultra has been the premium brand of choice to celebrate culture and community as well as moments of joy and togetherness. We are thrilled to be announcing this music series and we are confident that Ultra Soulflyp will be a new milestone in our journey. Music has always been a passion point for the youth who are seeking authentic and newer avenues of immersive experiences with diverse music forms and artists. We are confident that Ultra Soulflyp will become a new platform to connect the cultural dots for our communities through music,” Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said.
Ultra Soulflyp aims to build immersive experiences through alternative music genres. Designed with the aim of building a community enriched by musical experiences, Ultra Soulflyp’s calling card will be its focus on tech-led immersive experiences soundtracked by new, creative and exciting dance music genres. In its first edition, it will feature a four-city launch tour with artists like gqom king DJ Lag and urban jazz pioneer IAMDBB, supported by Indian acts in Bangalore, Mumbai, Delhi and Goa later this month.
In a space saturated with events, the new music series Ultra Soulflyp will stand out with its curation of sounds and styles from around the world that are on the edge of familiar and offer a true celebration of culture and community. Ultra Soulflyp’s series of launch events across India in February offer a taste of what the music IP has in store for music fans through the year. Its focus on technology-led immersive experiences will also seek to highlight talent – local and international – and offer opportunities to young creatives and designers whose ideas navigate multiple disciplines and artforms.
More details on Ultra Soulflyp can be found on https://www.ultrasoulflyp.com/
About United Breweries Ltd
Bengaluru-headquartered United Breweries Ltd, part of The HEINEKEN Company, is the largest beer brewer in India. The company produces and markets packaged drinking water and soda, internationally recognised beer and non-alcoholic beverages. Its diverse product portfolio comprises brands such as Kingfisher Strong, Kingfisher Premium, Kingfisher Ultra, Kingfisher Ultra Max, Kingfisher Ultra Witbier, Kingfisher Storm, Heineken, Heineken Silver, Amstel, Heineken 0.0 and Radler.