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The Beer Café Opens its New Flagship Outlet in Amritsar

The Beer CaféIndia’s largest alco-beverage chain, launches its flagship outlet in Amritsar. Set in with the novel concept that brings together two timeless elements – Beer and Cafés – to create the perfect amalgamation of Craft Beers, Picturesque ambience, and Global cuisine. 
The Beer Café is now pouring at Dua Square, Ranjit Avenue, Amritsar.

Established in 2012, the brand after opening over 40+ outlets across different cities is making headway in the state of Punjab with this new outlet. As an industry pioneer in the beer-forward casual hangout spot, the popular beer chain is known for its urban hipster vibe and affordable price point. The cafe will offer a wide range of vegetarian and non-vegetarian appetizers, pastas, pizzas, and more, besides an excellent collection of brews specially curated for the region.

Speaking about the launch Rahul Singh, Founder and CEO of Beer Cafe said, “At The Beer Café, guests come first. And we believe in delighting them every time they visit us. For more than a decade, we have kept our promise of a chilled beer for every pocket and occasion and will continue to keep it even at our new outpost in Amritsar. The relevance and purpose of our brand have kept us going and I am grateful to a team that is equally obsessed with our mission.”

The Beer Café is known for its casual yet inviting atmosphere and its extensive range of brews covering domestic, international and special brews. With the largest collection of Tap Beers in the city and Crafted brews, the people of Amritsar are sure to love their experience at The Beer Café. Centrally located the new outlet is set to catch the attention of the youth with its unique appeal. By the end of 2025, the alco-beverage chain aims to have 150 hangouts across the country.

The first flagship outlet of The Beer Café in Amritsar covers a total area of 2000 sq. ft with a total seating cover of 75 pax. The outlet also boasts a beautiful outdoor space with a cover of 20 pax overlooking the cityscape. With contemporary yet cozy interiors and modern design elements, a vibrant palette of colors, stylish tiles, harmonious interplay of lighting, lush greenery, and eye-catching furnishings, The Beer Cafe is an ideal hangout for urban locals.

The menu at The Beer Café boasts a global appeal, featuring a diverse array of options from various cuisines. Additionally, the cafe has adapted the menu to include local flavors, ensuring a unique culinary experience. The Beer Café is committed to delivering top-notch beer and dining experiences, along with live events for enjoyable weekends. Moreover, it presents specially crafted Craft Beer flavors tailored to the palate of Punjab.Known for its innovation and style, the brand is constantly looking to experiment with new flavors and offerings.

Seeing the tremendous potential in Amritsar, The Beer Café plans to open 2-3 more outlets in the city over the next year.

The team behind The Beer Café also understands that Indians have a diverse palette and they plan to cater to it by offering top-notch beverages and food. They want to become the place for people to hang out, have fun, and create unforgettable memories, all the while ensuring they promote responsible drinking practices.

15 November 2023
Aakriti Rawat