In the run-up to the holiday season, Bira 91 kicked off a campaign that saw Santa and his elves take over the city of Bangalore Bira 91, the world’s fastest-growing beer company known for its quirky topical activations, has rolled out yet another exciting initiative embodying
The story of BeeYoung is the story of youth. It started with an idea to create a brew that could deliver a crisp and clean yet punchy sip, every time, no matter the social setting. The idea was to find the choicest of ingredients and
Since the start of its conception, Carlsberg has been a blessing to the Brewing world. It’s vision, initiatives, discoveries and innovations have long stayed loyal to enhancing the quality of brew as well as life. But do you know everything there is to know about
It’s happened to every beer lover at some point in their lives. It’s the end of a long, hard week and you can’t wait to head to the nearest watering hole to savour your favourite beer. That is until you’re served a warm beer with
Historically speaking, India’s alcohol roots are firmly planted in a glass of whiskey. Like cricket, this smoky stuff is an aspect of our colonial inheritance which we had become madly obsessed with. And sure, while Patiala pegs may still be a preferred choice for many
Beaches. Hammocks. Lime. What’s the first thing that comes to your mind? Corona, the laid-back beer that wants us all to find our beach. Even if your reality is sitting in your living room after a long day of work, there’s always that feeling you get while taking
After a loud, roaring debut in 2016, Simba, one of India’s most popular craft beer brands has made headlines with its delicious handcrafted variants. Below is a list of these variants and the flavour profile for each. Simba Wit: A full-bodied Belgian wit, with a hint of
Flamboyance demands attention: this is the truth of both life and nature. Subtlety is great, but let’s face it: when was the last time your adrenalin ever got pumping by something that was small or delicate? Nah. It’s the loud, the bold and the strong
As a brand that’s steadfastly proud of our rich Indian heritage and culture, craft beer company Goa Brewing Co. is synonymous with words like “non-conformist”, “homegrown” and “authentic” – just like their beers. Whether it’s the Eight Finger Eddie or the Pineapple Saison, Goa Brewing
Kartikeya Sharma Marketing Director, AB InBev India With the launch of Beck’s Ice in India, AB InBev will pioneer a new chapter in the Indian beer market. As the Indian beer market matures, the next wave of growth will be fuelled by the rapidly growing number of
