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Power Cool: Karnataka’s Second Most Popular Beer

Power Cool, one of the top-selling beers from SOMs stable offers a distinctively satisfying drinking experience, thanks to its carefully selected ingredients. The brew incorporates German hops, premium Indian malt, and a delightful blend of grainy and fruity flavors, ending with a subtle bitter note.  Affordably priced, Power Cool has quickly gained popularity, with consumers appreciating its likeness to more expensive brews.
In a short span of about 2-3 years, Power Cool Beer has seen remarkable success, with consumption crossing 8 million cases per annum. The packaging of Power Cool is designed with both versatility and brand presence in mind. Available in 650 ml bottles, 500 ml cans, 330 ml bottles, and 330 ml cans, each option is clearly labeled to emphasize the beer’s strength and quality ingredients, ensuring ease of choice for consumers. 
Widely cherished and reasonably priced, Power Cool is predominantly available in South India, Rajasthan, and Central India. Notably, it has achieved significant success in Karnataka, emerging as the second most popular and top-selling beer.  

Availability: Karnataka, Madhya Pradesh, Pondicherry and Rajasthan
ABV: Under 8%

About SOM Distilleries & Breweries Ltd.

SOM Distilleries and Breweries Ltd. is a Bhopal-based Alcobev company that’s recognized for its commitment to excellence in the strong beer category, evident in its meticulous packaging, choice of ingredients, and brewing  techniques. SOM’s portfolio of brands are available in over 15 states & UTs, Canteen Stores Department, Para Military Canteens across India & over 22 countries across the globe.

Since its inception in 1986, the company has evolved from a regional distributor to a leading manufacturer operating in 18 states across India, with facilities in four. The product portfolio spans beer, whisky, vodka, rum, gin, and more, with a steadfast ambition to rank among the nation’s top three alcoholic beverage companies.