Kingfisher Launches Lemon Masala & Mango Berry Twist

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Mumbai, January, 2025: United Breweries Limited (UBL), India’s largest beer manufacturer and part of the HEINEKEN Company, has expanded its Kingfisher portfolio. The brand introduced Kingfisher Flavours with two new variants: Lemon Masala and Mango Berry Twist. These flavors draw inspiration from the vibrant energy of Indian street culture. They offer consumers a unique and modern twist on beer. The launch enhances the brand’s iconic status and redefines the beer experience in the flavored beer category.

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Kingfisher Flavours results from innovation merged with consumer preferences for premium beer experiences. The street-inspired themes of Lemon Masala and Mango Berry Twist were clear favorites during product testing. KF Flavours is designed for a new generation of drinkers. These consumers seek bold and unconventional experiences. They also take pride in local ingredients and unique flavors.

Speaking on the launch, Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, “Kingfisher – The King of Good Times has always been at the forefront of creating new and exciting experiences for consumers. With Kingfisher Flavours, we’re tapping into the vibrant street culture of India and reimagining it in a way that resonates with GenZ consumers. Lemon Masala and Mango Berry Twist are a celebration of local flavours and the spirit of experimentation. As we continue to innovate and expand our offerings, we’re confident that Kingfisher Flavours will be loved by those who seek refreshingly different experiences.”

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Flavours is currently available in Goa and Daman and will soon expand to other regions, giving consumers an opportunity to experience this innovative and flavourful offering. The launch event in Mumbai witnessed Karan Kanchan, Yung Raja, Shreyas Sagvekar among others. Karan Kanchan unveiled his music anthem, “Ohh La La Leo,” at the event. Rhea Chakraborty’s Chapter 2 Drip launched their “Kings of the Street” merchandise. Knickgasm introduced his customized sneakers. NME Grafitti showcased his life-size installations during the launch.

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About United Breweries Limited

Bengaluru-headquartered United Breweries Limited, part of the HEINEKEN Company, is the largest beer manufacturer in India. The company produces and markets packaged drinking water and soda, internationally recognized beer, and non-alcoholic beverages. Its diverse product portfolio comprises brands such as Kingfisher Strong, Premium, Ultra, Ultra Max, Ultra Witbier, Storm, Queenfisher Premium, Heineken Original Heineken Silver, Amstel Grande, and Heineken 0.0., Kingfisher Premium Water, Kingfisher Soda.

Manaswita Goswami