New Delhi, January, 2026 – Kati Patang Lifestyle Limited has launched the Freedom Lager – Motoverse Edition, a limited release inspired by India’s evolving motorcycling culture. The beer made its debut at Motoverse 2025, a three-day immersive festival in Goa curated by Royal Enfield, bringing together riders, creators, and enthusiasts from across the country.
Motoverse 2025 saw thousands of participants engage in rides, races, workshops, and live performances, all rooted in a shared passion for motorcycling. As a cultural platform built by Royal Enfield, Motoverse represents more than machines—it reflects a lifestyle shaped by movement, exploration, and community.
India And Her Love For Craft Beer
Freedom Lager is a light-bodied, corn-forward lager brewed using locally sourced, non-GMO Indian corn. Crisp, refreshing, and highly sessionable, the lager is crafted for long conversations, shared moments, and post-ride unwinding. The Motoverse Edition packaging carries a bold message—“Don’t mix beers with gears”—reinforcing responsible consumption while celebrating the spirit of exploration closely associated with Royal Enfield’s riding ethos.
The collaboration with Royal Enfield marks a significant step for Kati Patang as it builds a community-led lifestyle brand anchored in shared experiences. Much like Royal Enfield’s approach to nurturing motorcycling culture, Kati Patang is focusing on creating cultural relevance beyond traditional distribution. The launch begins in Goa, with plans to expand Freedom Lager into three to four new markets over the next six to nine months.
Motoverse continues to serve as Royal Enfield’s flagship cultural gathering, uniting diverse subcultures under the umbrella of Pure Motorcycling. Its partnership with Kati Patang reflects a broader shift toward collaborations that value authenticity, creativity, and community participation.
Shantanu Upadhyay, Co-founder & CEO, Kati Patang Lifestyle Limited, said, “By launching the Freedom Lager Motoverse edition, we are deepening our commitment to experiences and communities that bring people together through music, art, movement and discovery. We intend to scale Freedom Lager across India over the next three years with a strong focus on community relevance, responsible consumption and cultural credibility.”
The launch also highlights a growing trend within India’s premium alcohol space, where brands are increasingly aligning with lifestyle, culture, and experiential consumption. By collaborating with Royal Enfield and embedding itself within Motoverse, Freedom Lager positions itself as part of a larger cultural conversation rather than just a product on shelves.
About Kati Patang
Kati Patang Lifestyle Limited is a BSE-listed company and the parent of the award-winning craft beer brand Kati Patang, owned through its subsidiary Empyrean Spirits Private Ltd. Known for beers brewed with Indian ingredients such as saffron, turmeric, ginger, and peppercorn, the brand is available in India, the UK, and the US. With strong community-led storytelling and growing consumer loyalty, Kati Patang continues to record double-digit year-on-year growth.
