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Bira 91 wins big at European Beer Challenge 2024

Bira 91, one of the fastest-growing beer brands in the world, has won seven awards at The European Beer Challenge, the Oscars of the beer world. This is the highest level of recognition in the industry.

Bira 91 won seven different medals across various categories at this year’s competition, making it the most-awarded beer company in India. Bira 91 RISE, Gold, and Light won GOLD in their respective categories, followed by Silver for Bira 91 Superfresh White and Bronze for Bira 91 Blonde Summer Lager. Hill Station Cider, Bira 91’s foray into the Cider category, grabbed an unprecedented DOUBLE GOLD and GOLD in the Modern Cider category.

Ankur Jain, Founder, and CEO of Bira 91, said, “We at Bira 91 are immensely proud of our brewers and brewing team for brewing world-class beers in India and putting us on the world map for beers. The European Beer Challenge is one of the world’s most respected beer competitions, and the judges on the panel are at the top of their game. We’re a brand that’s “Imagined in India,” and seeing seven different Bira 91 products getting recognized on a global platform is a huge honor for us.”

About B9 Beverages

A refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest-growing brands in the world, Bira 91 has built a diverse portfolio of award-winning beers, one for every occasion, and aims to drive a global shift in beer towards more color and flavor. Bira 91 is now enjoyed in over 1000 towns and cities spread across 25 countries and brews its beers across six manufacturing units in India. In 2023, B9 Beverages entered the Beyond Beer category and launched Hill Station Ciders – its portfolio of alcoholic ciders and Grizly Seltzers – its line of hard seltzers inspired by cocktails. Bira 91 operates four taprooms in Bengaluru and Delhi NCR, where it releases one new experimental beer every week, paired with its curry-shop menu. It has also recently acquired The Beer Café, India’s leading Alco-Beverage chain to strengthen its play in pubs and taprooms and build India’s first large-scale direct-to-consumer platform focused on beer and innovation. Bira 91 also offers branded merchandise across categories such as glassware, barware, apparel, and gifts, to make every day a lot more playful.

Established in 2015, Bira 91 is driven by a dynamic team of over 1600 passionate beer lovers and is backed by leading investors from across the world – including Japan’s leading beer company, Kirin Holdings, Japan’s largest bank, MUFG Bank, Tiger Pacific Capital from New York, Sofina of Belgium, and Peak XV Partners (formerly Sequoia India).