In Bangalore’s bustling craft beer scene, Barley & Us is making waves with the upcoming launch of a visually stunning and flavor-rich creation: the Butterfly Effect. With its striking purple color, derived naturally from butterfly pea flowers, this unique brew is the latest testament to the team’s commitment to innovation and quality in craft brewing. Barley & Us is a microbrewery consultancy company that offers services such as recipe design, brewing schedule design, microbrewery site location design, installation and commissioning of microbrewery equipment, and yeast management
A Vision of Innovation by Barley & Us
The Butterfly Effect is more than just a beverage—it’s a creative endeavor crafted by the dedicated team at Barley & Us. From the outset, co-founders Aishwarya Ritti (Master Brewer), Atul Karkada (Business Director), Harish Reddy (Technical Director) along with their Head Brewer Arjun Malji aimed to bring fresh flavors and vibrant colors to their brewing portfolio, and the Butterfly Effect is a culmination of that vision. Each member has brought their expertise and passion to the development of this drink, making it a signature brew that stands out in Bangalore’s competitive craft beer market.
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“Bangalore is a city that loves craft beer, but we wanted to introduce something that truly captures the imagination,” says Aishwarya, Master Brewer and Co-Founder. “The Butterfly Effect is our way of offering patrons a taste experience that’s exciting and visually captivating.”
Crafting the Butterfly Effect: An Innovative Approach
Crafting the Butterfly Effect required careful experimentation with butterfly pea flowers to achieve the vibrant blue color without compromising on flavor. The brewing process has been carefully refined to highlight the natural floral notes, ensuring that the taste is as remarkable as the color. The result is a light, balanced beer with a unique twist that appeals to both seasoned craft beer enthusiasts and newcomers.
The entire team at Barley & Us contributed to this innovation:
Aishwarya Ritti, Co-Founder and Master Brewer, with her background in biotechnology, approached the Butterfly Effect with scientific rigor and creative flair. Known for her experimental brewing techniques, Aishwarya was instrumental in balancing the flavor and maintaining the color integrity throughout the brewing process.
Atul Karkada, Co-Founder and Business Director, who has a long-standing interest in food chemistry, saw the potential for Butterfly Effect to engage the curiosity of Bangalore’s beer lovers. For Atul, this new brew is also an opportunity to redefine what local craft beer can be, pushing boundaries in both presentation and taste.
Harish Reddy, Co-Founder and Technical Head, has been crucial in overseeing the brewing operations, ensuring that each batch of Butterfly Effect meets the brewery’s high standards for consistency, quality, and flavor. His technical knowledge ensured the delicate floral notes of the butterfly pea flower shine through.
Arjun Malji, Master Brewer, added his touch of experimental enthusiasm, incorporating his knowledge of innovative recipes and brewing techniques that make Barley & Us beers memorable.
A Fresh Approach to Bangalore’s Craft Beer Scene by Barley & Us
The Butterly Effect joins a rotating line-up that keeps Barley & Us’s offerings fresh and exciting. Known for its diverse range that includes everything from IPAs to lesser-known international styles like Polish Grodziskie, the consultancy aims to give patrons new and unexpected experiences with every visit. By continuously experimenting with ingredients and styles, Barley & Us has built a reputation for creativity that goes beyond typical craft beer.
“This is our way of ensuring that regulars and new visitors alike always find something exciting when they come in,” says Atul. “It’s about giving people a reason to return and discover something different.”
Creating Community through Collaboration
Barley & Us has always been about more than just beer. The team believes in building a community, and collaboration is a vital part of that mission. The consultancy frequently works with local artisans, small businesses, and other brewers, bringing fresh perspectives and unique ingredients to their creations. The upcoming Butterfly Effect reflects this community spirit by supporting local vendors and using sustainably sourced ingredients that benefit small businesses and add a touch of regional pride to each glass.
Looking Forward: The Future of Butterfly Effect and Barley & Us
As the launch of the Butterfly Effect approaches, the team at Barley & Us is excited to see how patrons respond to this bold, new offering. For the founders, this release is a milestone that embodies their collective passion, innovation, and dedication to creating memorable beer experiences. They are already exploring future possibilities, with plans to introduce more experimental flavors and unique styles that continue to push the boundaries of craft brewing.
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With the Butterfly Effect as their latest creation, Barley & Us is not only offering Bangalore a beautiful and unique beer but also inviting everyone to be part of a community that celebrates creativity, quality, and the art of brewing.
