STOK Beer Brings Its ‘Live the Chill’ Vibe to Bengaluru with a Culture-Forward Launch Night
Bengaluru 2025 — STOK Beer, the newest premium offering from Indore-based Mount Everest Breweries Ltd. (MEBL), made an energetic entry into Bengaluru with an experiential launch event at Mirage, Ashok Nagar. The evening celebrated the brand’s easygoing philosophy through stand-up acts, live music, creator-led performances, and relaxed zones designed to let guests unwind and experience what “Live the Chill” truly means.
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The launch night featured performances by Siddharth Shetty, DJ Lady Barot, MixItWithMendi, and Mr. Kadakman. Guests also explored immersive spaces shaped around STOK Beer’s lifestyle-led identity, including the Laughter Brewery and Chill Scene zones. A key highlight was the exclusive preview of STOK Beer’s upcoming draught version, slated to roll out across select Bengaluru outlets soon.
“Bengaluru felt like the right place to introduce STOK Beer,” said Vedant Kedia, Whole-Time Director, Mount Everest Breweries Ltd. “The city celebrates creativity, community, and new experiences. We wanted a beer you reach for when you want to relax with friends or mark a small win. That’s exactly what ‘Live the Chill’ represents.”
STOK Beer enters Karnataka with three variants — Strong, Wheat, and Lager — brewed with premium ingredients, including German hops and high-quality millets. The beers are produced on advanced brewing systems under the guidance of a seasoned master brewer previously associated with UB Kingfisher.
According to Vinod Babu G, CEO at Mount Everest Breweries Ltd., the Bengaluru launch marks a natural next step for the brand. “The city has always welcomed innovative beer experiences. Our aim is simple — to offer a premium brew that’s approachable, easy, and refreshing. With three variants and draught coming soon, we’re excited to join Bengaluru’s vibrant beer culture.”
Designed as a modern Indian interpretation of premium beer, STOK Beer blends high-end brewing practices with a relaxed lifestyle ethos. The brand targets new-age drinkers who seek quality without the pretence, giving Bengaluru a fresh, friendly option in its premium beer lineup.
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With India witnessing strong demand for premium and differentiated brews, STOK Beer is entering the market with clear intent. A focused launch strategy, distinct packaging, and flavour-first variants place the brand in a strong position as it builds deeper connections with contemporary consumers.
About Mount Everest Breweries Ltd.
Mount Everest Breweries Ltd. (MEBL) is one of India’s most dynamic and fast-growing beer companies. With roots in Madhya Pradesh, the company has built a reputation for quality, consistency, and bold brand-building. Supported by the Associated Kedia Group, MEBL continues to craft homegrown favourites such as STOK Beer, Lemount, Mount’s 6000, and Dabang. With a strong presence in central India and a rapidly expanding footprint, MEBL is on a steady path to becoming a pan-India beer powerhouse.
