• Celebrates fans that make music great, highlighting the transformative power of live music experiences and personal expression.

• Marking India as its fourth-largest market, Budweiser 0.0 showcases a deep understanding of India’s youth culture while promoting a universal message of freedom and connection.

• The campaign extends beyond digital platforms, with immersive activations at music festivals and cultural events, creating tangible brand experiences across India. 

New Delhi, 2025: Budweiser 0.0 is set to redefine India’s music culture with its latest campaign ‘Yours to Take’, a high-energy anthem that celebrates the fearless spirit of self-expression. This is a heartfelt tribute to the fans who fuel the energy of live music experiences, placing them at the heart of the narrative. 

India And Her Love For Strong Beer

This digital film breaks away from the traditional brand storytelling, shifting the spotlight from iconic performers to the raw, unfiltered energy of fans. It captures an immersive journey, from the intimate pre-show anticipation to the electrifying moment when individual spirits merge into a collective heartbeat, powered by a global anthem that captures the unbridled essence of Indian youth culture.

Commenting on the launch of this campaign, Vineet Sharma, Vice President Marketing & Trade Marketing, AB InBev India, said, “Live Music festival Culture has become a defining force for young India – a space where they seek premium, immersive experiences that reflect their individuality. ‘Yours to Take’ is an anthem for the youth, a global call to live boldly and celebrate the power of music and self-expression. With Budweiser 0.0, we’re elevating the festival experience, championing the fans who make these moments memorable.” 

India has emerged as a key market for Budweiser, marking a significant milestone in the brand’s global journey. With its premium offerings—Budweiser, Budweiser Magnum and Budweiser 0.0—now available across the length and breadth of the country, the brand has solidified India as its fourth-largest market worldwide. This expansion reflects the brand’s deep connection with Indian consumers and its commitment to elevating premium beer experiences in the country.

While deeply rooted in India’s vibrant festival landscape, the campaign transcends borders with its universal message of freedom and connection. Beyond digital platforms, ‘Yours To Take’ will come to life through immersive activations at prominent music festivals and cultural events across India and beyond. These will feature pop-up experiences & interactive installations, creating tangible touchpoints for consumers to engage with the brand’s vision.

Budweiser 0.0’s ‘Yours to Take’ campaign is now rolling out across major metropolitan centers and festival destinations throughout India, redefining nightlife culture. Budweiser has always been leading and shaping youth culture in India- driving never-before-seen experiences in Music and Sports. This year, the brand is turning its focus to those who make it all possible: the fans.

From igniting music moments to fueling stadium energy, fans bring Budweiser 0.0’s platforms to life, and in 2025, they take center stage like never before. Kicking off the summer with a music campaign that captures the energy, passion, and voice of today’s fans, the brand is set to roll out a series of bold cultural experiences. 

Watch the anthem here – https://youtu.be/6xx7iesmO9E?si=k3 a1agzgtHTHDDX

Budweiser 0.0 continues to champion the spirit of youth filled with freedom and self-expression, ‘Yours to Take’ stands as a testament to the brand’s commitment to creating meaningful connections beyond traditional marketing. By putting fans at the epicenter of cultural experiences, Budweiser is not just selling a beverage, but curating moments that resonate deeply with India’s dynamic and passionate young population.

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Ever wondered what a beer café in Belgium would feel like on a weekend or during mid-week cravings? Well, you won’t have to travel across countries to experience that. Crowne Plaza Greater Noida has launched India’s first ever – Belgian Beer Café, aka, BBC! 

This café invites you to delve into the delightful Belgian aura of food and ambience that is refreshing yet cozy. Welcoming you with the gentle embrace of natural daylight streaming through its crystal-clear windows, the sophisticated dark wooden interiors lend a nostalgic charm to this intimate café. Adorned with rustic accessories and artistic scribbles on the walls, these elements seamlessly embody the Belgian theme, such as the clock which is forever stuck on 11.55pm {beer bars in Belgium typically shut at midnight so they’re saying you always have those extra five minutes for that one last beer}.

The Belgian Beer Café boasts an enticing array of Belgian delicacies and handpicked brews. Signature dishes such as Belgian Fries, Tenderloin Carpaccio Platter, Vol Au Vent, Fruiture, while the patrons can also indulge in offerings from a global platter, promising a gastronomic adventure. Complementing these delightful offerings are the unique “hoppetizers,” perfect finger foods to pair with the frothy brews. Some of the beers served at the cafe are Hoegaarden, Corona, Budweiser, Erdinger, Joe’s Craft, Hopper, Kingfisher, Bira 91 and more.

More than just a culinary escape, the Belgian Beer Café serves as a sanctuary after a busy workday or a delightful finale to a pleasant one. The ambiance is welcoming and congenial, featuring an authentic interior, inviting anyone who appreciates life’s simple joys – a fine beer and a delectable meal. Genuine hospitality is at the core, ensuring you feel like a cherished guest in our Belgian home.

On the launch, Sharad K Upadhyay, GM, Crowne Plaza Greater Noida, says, “We proudly unveil the first and only Belgian Beer Cafe (BBC) in India, bringing you the same authentic BBC experience you’d expect from anywhere else in the world. The interiors of our restaurant are sure to leave you spellbound. Located just an hour from downtown Delhi and a mere 30 minutes from Noida, our five-star luxury hotel is now home to six unique fnb outlets, catering to all each palate.”

Each decorative element exudes an authentic Belgian character and narrates a captivating story. “Joie De Vivre,” translating to “The Joy of Living,” embodies the very essence of this café. The Belgian Beer Café® ‘Rural Concept’ strives to evoke the same sense of organic evolution found in its original Belgian counterparts. This sensation fosters the warmth and camaraderie that defines the Belgian Beer Café® ‘Rural Concept.’

Dries Vande Velde, Director of Operations, Creneau International says, “Belgian Beer Cafe has long been renowned for its authentic Belgian culinary experience, lively ambiance, and extensive selection of premium Belgian beers. With the opening of our Noida location, we are thrilled to bring this exquisite taste of Belgium to the vibrant community in Noida.”

Promoting Greater Noida as the destination for great hotels, shopping or a day out, the event was jointly organized by The Grand Venice Mall Greater Noida and Crowne Plaza Greater Noida. Both brands came together to celebrate the excitement of bringing a new upbeat space for entertainment, food and a vibe that one cannot miss. Adding to the launch was a sprinkle of pop by Joe Alvares, India’s jazz ambassador, accompanied by talented artists including Michelle Nathan, Clement Rooney, Zian Bhamgara, Anubha Kaul, and Arka Chakraborty. 

So, get ready to clink away the glasses and PROOST!!! 

About Crowne Plaza Hotels & Resorts

Crowne Plaza deeply understands ‘Work/Life Blend’ and is perfectly placed to meet the needs of today’s modern business traveller. Business travel isn’t just about business – it’s about balancing work and life to feel both successful and fulfilled. As one of world’s largest premium hotel brands with locations in city, airport, leisure and suburban destinations, Crowne Plaza hotels are everywhere the modern business traveller wants to stay for business, leisure, and even leisure.

For more information, visit www.crowneplaza.com, and connect on Facebook, Twitter, and Instagram.

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Budweiser Beats energy drink has announced a new, exhilarating initiative – aimed at  inspiring creators and unveiling the effort involved in content creation. The crusade shines a spotlight on the  creative process and the relentless grind endured by young artists to create a simple 30-second Reel, craft an  engaging teaser, or produce a song that resonates with the audience. To bring this concept to life, the brand has  collaborated with two dynamic Gen Z artists who embody the essence of creativity, passion and vigour.  

Srushti Tawade, a rapper-writer and Niharika NM, a global creator with impeccable comic timing, reveal the daily  challenges and creative blocks they encounter while making their viral videos. In a candid behind-the-scenes  journey, the viewer gets an authentic glimpse of what goes on backstage – unveiling the reality behind, and the  toil of content creation. Throughout this process, Budweiser Beats energy drink remains their trusted partner,  fuelling their creativity and sharpening their focus as they channel their artistic brilliance. 

Sharing more on the campaign, Niharika NM, exclaimed, “When we see a 60-sec Reel, we often forget the 60+  hours of hard work that’s put behind it, not just by the creators but their entire crew. To top it, relatability is key  to the humour and constantly reinventing the wheel can be a daunting task. Working with Budweiser Beats energy drink has been interesting, as the collab sheds light on the genuine hard work that goes in to create  content – day in, day out. It’s a challenging journey, yet an exhilarating one, and I’m thrilled to offer my  community a glimpse into my creative process.” 

Echoing Niharika’s sentiments, Srushti Tawade, shared, “Kudos to Budweiser Beats energy drink, for bringing to fore all the madness that goes on behind-the-scenes, which is easy to miss and not captured enough on our  Instagram feeds. The timing of the drop could not have been more perfect, serving as a great foundation for the  release of my new single. The collaboration captures some exciting and enjoyable moments from my creative  process with Budweiser Beats energy drink being my only constant, getting me and my crew through it all.” 

Describing the brand world Budweiser Beats energy drink is creating, Vineet Sharma, Vice President – Marketing, AB InBev India added, “Our goal with the campaign is to celebrate and highlight the creative process  of emerging and established creators. This initiative captures the incredible energy, passion, and dedication that  fuels content creation. Unlike adventure-focused narratives adopted by other players in the category, Budweiser  Beats energy drink serves as a go-to source for sharpening creative focus – empowering artists and creators to  overcome challenges, push boundaries, maintain focus, and power through creative blocks.” 

Budweiser Beats energy drink is available at leading modern retail outlets, department stores and popular e commerce aggregators across the country at Rs. 110 for a 250 ml can – making it easily accessible for all creative  minds seeking a superior-tasting, high-quality energizing and flavorful beverage to power their pursuits. 

Watch the behind-the-scenes action ft. Niharika NM and Srushti Tawade here: https://www.instagram.com/p/CtvdglHOhAs/ & https://www.instagram.com/p/CttlDGKLIPz/?hl=en

About AB InBev India

AB InBev India is a leading beer and beverage company with a leadership position in the premium and super  premium beer category. It has a diverse portfolio of global beer brands, including Budweiser®, Budweiser  Magnum®, Corona®, Hoegaarden®, Stella Artois®, Beck’s Ice®, Haywards5000® and KnockOut®, amongst  others. Headquartered in Bengaluru, its national presence is supported by multiple manufacturing units spread  across states and a robust distribution network. AB InBev India has a range of no-alcohol beers like Budweiser  0.0®, Hoegaarden 0.0®, and Hoegaarden Rosée® and expanded Beyond Beer into new categories with non alcoholic energy drink Budweiser Beats® and the whiskey category with Magnum Double Barrel®. AB InBev India  is part of Budweiser Brewing Company APAC (Bud APAC), listed on the Hong Kong Stock Exchange under the  stock code “1876”. Bud APAC is a subsidiary of AB InBev, with over 600 years of brewing heritage and an extensive global presence spanning continents and generations. Geographically diversified with a balanced exposure to  developed and developing markets, AB InBev leverages the collective strength of approximately 167,000  colleagues based in nearly 50 countries worldwide. We are committed to building high-quality brands that stand  the test of time and brewing the best beers using the finest ingredients.

Explore more on – www.ab-inbev.com  

The post Niharika NM AND Srushti Tawade Team Up With Budweiser Beats Energy Drink And Showcase How They Get Their Beats On first appeared on Brewer World-Everything about beer is here.

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Anheuser Busch InBev India (AB InBev) is set to refresh the energy drink market with the delectable Budweiser Beats, which not only provides a rejuvenating energy boost but also helps unleash creativity and innovation. The brand’s latest digital film captures the boundless energy and enthusiasm of artists, creators, and innovators, showcasing how Budweiser Beats energy drink helps them stay focused and concentrated throughout their creative journey. With this move, AB InBev reaffirms its commitment to providing diverse consumers across the country greater choice and access to innovative products, across occasions. 

The campaign film follows a group of diverse and dynamic creative individuals, from a visual artist and a visionary photographer to a fashion designer, coder and a band of musicians – united by their shared love for art and drive to innovate, create new. As they collaborate to craft a new beat, Budweiser Beats energy drink takes centre stage as the go-to source for sustaining their energy and sharpening their creative focus. With its unique blend of Natural Caffeine and B- Vitamins, Budweiser Beats delivers a superior tasting and lasting energy boost that fuels the creative process, giving individuals the space to bring alive something truly distinctive. The video features the chart-topping international hit – ‘Feel It Still’ by Portugal. The Man. The infectious beats of the song complement the vibrant and dynamic visuals of the film, creating a synergistic fusion of sound and imagery that captures the essence of the creative energy that drives the artists forward. 

Sharing more on the brand world, Vineet Sharma, Vice President Marketing – South Asia, AB InBev added, “We’re thrilled to unveil our proposition for Budweiser Beats energy drink, which moves beyond the traditional adventure-focused narrative adopted by the category and instead emphasises on the cognitive energy that’s essential for visionary minds. Our brand film beautifully captures the energy and passion of artistic individuals who turn to Budweiser Beats energy drink to fuel their creativity and push through boundaries. We recognize that creative minds need laser-sharp focus to unleash their potential and bring their visions to life in challenging environments and within demanding timelines. That’s why we’re thrilled to join them on this journey by offering the necessary energy boost to help them power through the exacting creative process.  With Budweiser Beats energy drink, we’re here to fuel creativity and bring unique ideas to the world – represented by musicians, dancers, visual artists, or simply passionate creators. We believe Budweiser Beats will be the perfect companion for anyone looking for a superior tasting energy drink made with natural caffeine & B-Vitamins that helps to unlock ones’ full creative potential.” 

With its refreshing superior taste, disruptive and unique proposition and vibrant energy, Budweiser Beats energy drink represents more than just a beverage; it embodies the enterprising spirit, creative progress, and ever-evolving mindset of young Indians.  

Budweiser Beats energy drink is now available at leading modern retail outlets, department stores and popular e-commerce aggregators across the country at Rs. 110 for a 250 ml can – making it easily accessible for all creative minds seeking an energising and flavorful beverage to power their pursuits.

Watch the brand film here:Budweiser Beats

About AB InBev India: 

AB InBev India is a leading beer and beverage company with a leadership position in premium and super premium beer category. It has a diverse portfolio of global beer brands including Budweiser®, Budweiser Magnum®, Corona®, Hoegaarden®, Stella Artois®, Beck’s Ice®, Haywards5000® and KnockOut® amongst others. Headquartered in Bengaluru, its national presence in the country is supported by multiple manufacturing units spread across states and a robust distribution network. AB InBev India has a range of no-alcohol beers like Budweiser 0.0®️, Hoegaarden 0.0®️, Hoegaarden Rosée®️ and also expanded Beyond Beer into new categories with non-alcoholic energy drink with Budweiser Beats®️. AB InBev India is part of Budweiser Brewing Company APAC (Bud APAC), listed on the Hong Kong Stock Exchange under the stock code “1876”. Bud APAC is a subsidiary of AB InBev, which has over 600 years of brewing heritage and an extensive global presence spanning continents and generations. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strength of approximately 169,000 colleagues based in nearly 50 countries worldwide. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. www.ab-inbev.com  

The post Budweiser Beats Reinvigorates The Energy Drink Market With Their New Campaign- “GET YOUR BEATS ON” first appeared on Brewer World-Everything about beer is here.

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The more than decade-long planning of this year’s global soccer tournament has been fraught with multiple changes to the host country’s alcohol policy. While Qatar does not ban alcoholic beverages, it does severely limit where they can be purchased, strictly regulating the sale to hotel bars and other limited locations. The final update was released last Friday, with Qatar limiting the sale of alcoholic beverages to “the FIFA Fan Festival, other fan destinations and licensed venues” outside of the eight stadiums perimeters, FIFA said in a statement.

Anheuser-Busch InBev paid a reported $74 million to be the official beer sponsor of the 2022 World Cup and showcase its flagship Budweiser, but sadly after last week’s decision, the company can only sell its non-alcoholic brand Budweiser Zero to fans at matches.

The 2026 World Cup will kick off in June 2026, hosted by the U.S., Mexico and Canada.

While A-B and FIFA negotiate the fallout, Budweiser’s beer stock may not go to waste. The company posted a photo of Budweiser pallets on Twitter Saturday. Budweiser said Friday that restrictions at World Cup matches were “beyond our control,” after FIFA and host nation Qatar announced beer sales around stadiums would not go ahead.

Article Source: Brewbound NDTV

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AB InBev India, the leading beer and beverage company, today announced the launch of Magnum Double Barrel whiskey, marking its foray into one of the largest global whiskey markets. Magnum Double Barrel whiskey is an India-first innovation that reiterates one of the company’s strategic pillars to lead and grow the category by unlocking new occasions through innovative product offerings.

The launch of Magnum Double Barrel whiskey is part of the company’s Beyond Beer portfolio. With the introduction of beverages ranging from energy drinks to whiskey, the world’s leading brewer aims to lead premium category growth across beverage segments, while keeping consumer centricity at the core.

Commenting on Beyond Beer and product launch, Kartikeya Sharma, President – India & South East Asia, AB InBev said, “We are thrilled to introduce Magnum Double Barrel whiskey, marking our foray in the spirits category with an Indian-first innovation. India is amongst the top markets for Budweiser globally and we remain confident that Magnum Double Barrel whiskey will be the first of many new innovations for our consumers in India. We remain steadfast in our commitment to offer unmatched experiences, unlock new occasions and cater to evolving consumer needs with a diverse beverage offering in India.”

Artfully curated for the Indian palate but distinctively global in manufacturing craftsmanship, Magnum Double Barrel whiskey is a combination of American corn whiskey aged in white oak barrels in Kentucky and the finest of Indian single malts aged in ex-Bourbon casks, in Goa. The company is sourcing and blending Magnum Double Barrel whiskey in partnership with Sazerac and their Indian subsidiary JDPL. This has resulted in a blend of signature flavors that are silky soft with a malty and complex, creamy finish. Magnum Double Barrel is well suited for customization and urges patrons to sip their whiskey, the way they like it.

Commenting on this launch, Vineet Sharma, Vice President Marketing – South Asia, AB InBev added, “Magnum Double Barrel is a true homage to the collaboration and exchange between continents, countries and cultures. The unique concoction of American corn whiskey with the finest Indian single malt is a first for the Indian audience. We are confident that the introduction of Magnum Double Barrel whiskey will further elevate consumer experiences with high-quality, inclusive and differentiated offerings that will attract loyal whiskey-drinkers and consumers exploring the category alike”.

Magnum Double Barrel’s launch campaign – Make New Happen, delivers on the spirit of innovation and originality. The objective of the campaign is to liberate whiskey – creatively tapping the cultural nerve of consumers who are rewriting the rules of its consumption and breaking perceptions around it. The communication caters to the ever-evolving, diverse tastes and preferences of consumers above legal drinking age who emphasize savoring their drinks by experimenting with flavors and discovering premium alternatives to classic blends.

Magnum Double Barrel whiskey is now available in Maharashtra and Goa at leading alcohol retail outlets, pubs, bars and restaurants. Magnum Double Barrel whiskey will soon be available in Karnataka, Haryana, West Bengal, Uttar Pradesh and Punjab.

About AB InBev India

AB InBev India is a leading beer and beverage company with a leadership position in premium and super premium beer category. It has a diverse portfolio of global beer brands including Budweiser®, Budweiser Magnum®, Corona®, Hoegaarden®, Stella Artois®, Beck’s Ice®, Haywards5000® and KnockOut® amongst others. Headquartered in Bengaluru, its national presence in the country is supported by multiple manufacturing units spread across states and a robust distribution network. AB InBev India has a range of no-alcohol beers like Budweiser 0.0®️, Hoegaarden 0.0®️, Hoegaarden Rosée®️ and also expanded Beyond Beer into new categories with non-alcoholic energy drink with Budweiser Beats®️. AB InBev India is part of Budweiser Brewing Company APAC (Bud APAC), listed on the Hong Kong Stock Exchange under the stock code “1876”. Bud APAC is a subsidiary of AB InBev, which has over 600 years of brewing heritage and an extensive global presence spanning continents and generations. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strength of approximately 169,000 colleagues based in nearly 50 countries worldwide. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. www.ab-inbev.com

The post AB InBev India Forays Beyond Beer To Introduce Magnum Double Barrel Whiskey first appeared on Brewer World-Everything about beer is here.

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AB InBev India, the leading beer and beverage company, today announced the introduction of a new range of fruit-flavoured beers from Hoegaarden that is a play on the original brew infused with fruity variations. The original Belgian Witbier, Hoegaarden, is one of the leading global super-premium brands, boasting of a recipe that originated in 1445 and has stood the test of time. The range introduces two flavours: Rosée and Nectarine, which bring alive the notes of Raspberry and Peach. The introduction of Hoegaarden Flavours further strengthens AB InBev’s leadership position in India’s premium, super premium beer category. It reaffirms the company’s goal of developing the industry through new and innovative product offerings. Hoegaarden Flavours will be priced at INR 195 for a 330 ml pint and INR 230 for a 500 ml can in Karnataka and INR 220 for a 330 ml pint and INR 275 for a 500 ml can in Maharashtra.

Commenting on the launch, Vineet Sharma, Vice President Marketing – South Asia, AB InBev, said,

“We are delighted to introduce two delicious flavours from Hoegaarden, ‘Nectarine’ and ‘Rosée’ that combines Hoegaarden’s strong brewing heritage, connection with nature and the highest quality ingredients. Considering the shift in consumer preferences towards flavoured beers and experimentation, this is an incredible opportunity for us to shape the wheat beer category in India through innovations that meet consumers’ needs better than ever before. We are confident that the launch of Hoegaarden Flavours will elevate consumer experiences with high-quality, differentiated offerings and further strengthen our leadership position in the beer industry.” – Vineet Sharma, Vice President Marketing – South Asia, AB InBev

Bursting with flavours that accentuate Hoegaarden’s characteristic citrusy-spiced notes, this range of fruit-forward beers is the perfect experience for indulgence and rejuvenation. An explosion of peach and raspberry flavours blend with the Witbier in every sip to create a delicious beer experience like no other. The wheat beer segment is expected to grow at 20% annually, primarily driven by millennials who prefer a repertoire of offerings and are more open to experimentation, paving the way for the market to carve out a niche for itself.

With the launch of Hoegaarden flavours, AB InBev India is capitalising on the growing consumer trend for styles and flavours. India’s beer culture continues to flourish with new trends and experiences, and the consumer mindset is evolving to become more experimental. Hoegaarden has been gaining popularity amongst novelty seekers, and Hoegaarden Flavours is a natural progression to the brand’s journey in India. This new range is added to the global brand’s family and its non-alcohol variants, Hoegaarden 0.0 and Rosée 0.0.

About AB InBev India:

AB InBev India is a leading beer and beverage company with a leadership position in the premium and super-premium beer categories. It has a diverse portfolio of global beer brands, including Budweiser^®, Budweiser Magnum^®, Corona^®, Hoegaarden^®, Stella Artois^®, Beck’s Ice^®, Haywards5000^® and KnockOut^®, amongst others. Headquartered in Bengaluru, its national presence in the country is supported by a dedicated team, multiple manufacturing units spread across states and a robust distribution network. AB InBev India has also expanded beyond beer into new categories with a range of no-alcohol beers like Budweiser 0.0^®, Hoegaarden 0.0^®, Hoegaarden Rosée^®, and no-alcohol energy drink with Budweiser Beats^®.

AB InBev India is part of Budweiser Brewing Company APAC (Bud APAC), listed on the Hong Kong Stock Exchange under the stock code “1876”. Bud APAC is a subsidiary of AB InBev, which has over 600 years of brewing heritage and an extensive global presence spanning continents and generations. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strength of approximately 164,000 employees’ in nearly 50 countries worldwide. The world’s leading brewer is committed to building high-quality brands that stand the test of time, brewing the best beers using the finest natural ingredients and offering the best brand experiences responsibly.  And its commitment to communities continues to be an integral part of consumers’ lives for generations to come. www.ab-inbev.com

The post AB InBev India Expands The Hoegaarden Brand Portfolio With New Flavour Offerings first appeared on Brewer World-Everything about beer is here.

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Budweiser 0.0 has celebrated Global Be(er) Responsible Day (GBRD) for over a decade before making the shift to Smart Drinking Week in 2021. This year, the globally loved beer brand has launched a unique initiative to familiarize consumers/patrons with ‘The Art of Drinking’ in India. Through ‘The Art of Drinking’ Budweiser 0.0 seeks to convey the message that beer enhances great times for not just you but also those around you so long as you Drink Smart.

The campaign seeks to change the narrative around drinking – from it being viewed as a sport where the quickest, fastest individual who pushes their limits is considered fun and cool to repositioning it as a skill, an art form once acquired and mastered leads to great experiences, every time you drink. The Art of Drinking goes much beyond responsible consumption because Smart Drinking is not a compromise, but a way of life that empowers consumers to enjoy to the fullest.

Speaking on the occasion, Vineet Sharma, VP – Marketing, AB InBev South Asia said,

“As a leading brewer in the country, we are committed to offer choice to our consumers through our ever-growing portfolio of No-and Low-Alcohol beverages empowering them to drink smart and enjoy responsibly. Budweiser 0.0 is also committed to equip consumers with tips that can unlock memorable experiences. Be it hydrating, eating, or pacing consumption – there are numerous ways to practice moderation and reduce harmful consumption and that’s exactly what The Art of Drinking brings to fore – a light-hearted take on fostering the culture of smart drinking. We are invested in our ambition to influence social norms and re-frame the way our category consumption is perceived in India.” – Vineet Sharma, VP – Marketing, AB InBev South Asia

While the brand’s commitment to reducing the harmful consumption of alcohol is actioned all year round through non-alcoholic offerings like Budweiser 0.0 and responsible marketing and communications, this one week is dedicated to celebrating Smart Drinking. Budweiser 0.0 is sharing tips that can be effortlessly practiced to ace The Art of Drinking such as grabbing a bite, hydrating with a glass of water and swapping to a non-alcoholic beverage to pace out one’s consumption.  The brand believes that with the right actions and behavior, these hacks will help consumers to achieve a perfect night and enjoy their Buds to the fullest.

To drive further mileage – Budweiser 0.0 social handles will be converted into a repository of hacks to ace The Art of Drinking with illustrators and key influencers joining the conversations, sharing their own renditions.

The multi-faceted campaign also had on-ground levers where the brand hosted a spray-painting event in Mumbai with top multidisciplinary visual artists, Santanu Hazarika and Zake who created a masterpiece while championing The Art of Drinking. The theme of the eclectic artwork revolved around the core principle of the initiative i.e., to inculcate Smart Drinking behaviors and normalize responsible consumption. The by-invite-only event was attended by select media, creators and consumers who were encouraged to try their hand at spray-painting, revealing their own hacks on how they ace The Art of Drinking. Over 200+ trade outlets in select cities are supporting the cause – encouraging citizens to hydrate, eat and pace their consumption.

Involving consumers to partake in the initiative, Budweiser 0.0 has also launched a microsite where patrons can pledge to champion ‘The Art of Drinking’ and each pledge-taker will be gratified for their commitment with a certificate.

To know more about this initiative, head over to the microsite: https://theartofdrinking.in/

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Each year, the top 30 alcoholic beverage companies spend more than $760 million to support the biggest sporting events, clubs, and athletes. Of the 281 deals analysed by Sportcal, beer brands accounted for 89% of them.

Beer brands have always tried to associate themselves with sports, especially football. During the 2018 World Cup, 545,770,475 pints of beer were sold during an eight-week span, according to reports. Beer is by far the most closely associated beverage with football, according to statistics. Beer accounts for 61.9 percent of drinks purchased by Premier League football fans, according to MatchPint.

Brands often cater to football fans by not only sponsoring tournaments and players but also keeping football fans up to date with their favourite sport. Here are 3 Beer Brand Instagram handles you must follow if you’re a football fan.

1. @budfootball

Budweiser has a separate account for all things football. Their Instagram page is filled with fun moments from recent matches, posts about Budweiser sponsored players and also a special goal of the month post and of course, beer!

Instagram link: https://www.instagram.com/budfootball/

2. @heineken

Heineken has been the Official Sponsor of the UEFA Champions League since 1994. The Heineken Instagram account brings you all the drama of UCL from fixtures to match day reminder posts to some awesome highlight videos of the matches.

Instagram link: https://www.instagram.com/heineken/

3. @carlsberg

Carlsberg was the main sponsor of Liverpool FC for 16 years, until 2010. They still sponsor Liverpool and FC Copenhagen. They even released a limited edition Red can to celebrate Liverpool FC winning the Premier League.

Instagram link: https://www.instagram.com/carlsberg/

Do you have a favourite beer style to pair with football matches? Do let us know about your favourite football team and your favourite beer in the comments section below.

The post 3 Beer Brand Instagram Handles You Must Follow If You’re A Football Fan first appeared on Brewer World-Everything about beer is here.

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The collection consists of 1,936 ‘Budverse’ cans allowing consumers to own a piece of Budweiser’s iconic past and is the latest example of how Anheuser-Busch InBev is leveraging technology to engage adult consumers on more occasions. This represents the company’s first owned NFT marketplace. Of those 1,936 cans, 36 are considered gold NFTs – rare tokens costing $999 USD and the rest are priced at $499 USD each.

“The Budweiser Heritage Collection is designed to celebrate the brand’s iconic history while also moving Budweiser into the metaverse. The launch of this NFT Collection is yet another example of our innovative and consumer-first approach to further strengthen our iconic brands.” – Spencer Gordon, Vice President of Digital + draftLine at Anheuser-Busch.

“Budweiser is excited to invite adult consumers in the U.S. and from around the world into this new global frontier to unlock and own a valuable piece of our remarkable heritage” says Richard Oppy, Vice President of Global Brands, AB InBev. “NFTs give us a unique, new avenue to celebrate our history while also leading our industry and looking forward into the future of art and culture simultaneously.”

Only consumers who are 21+ (or legal drinking age) were allowed purchase a limited number of NFTs directly through the website Budweiser.com/nft with the cryptocurrency Ethereum, Bitcoin or a credit card.

The post Budweiser’s First-ever NFT Collection Sells Out Within An Hour first appeared on Brewer World-Everything about beer is here.

The post Budweiser’s First-ever NFT Collection Sells Out Within An Hour appeared first on Brewer World-Everything about beer is here.