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Trace Network Labs Launches World’s First Craft Beer NFT In Collaboration With 7 Bridges Brewing Company

Soon NFTs will become much more than digital art, transforming into a necessary part of a multi-layered virtual experience that changes how we think about digital luxury goods. This is the guiding principle behind Trace Network Labs’ work towards ushering in the next generation of the luxury lifestyle within metaverses, powered by NFTs and digital fashion for 7 Bridges.

Trace Network Labs has a vision to create a gateway that allows brands and customers to carry their lifestyle goods into any metaverse. This is being done through Trace’s NFT marketplace of unique, limited edition luxury and lifestyle products, Bling. The marketplace has been built on the Polygon Network, allowing faster, smoother, more secure, and cheaper transactions for the metaverses. Limited-edition tokenised craft beer NFT to be backed by claimable and drinkable physical incarnations.

Trace & 7 Bridges

As part of their roadmap to bring unique digital lifestyle product NFTs to the metaverse, Trace Network Labs has already started partnering with a diverse multitude of lifestyle brands. The first collaboration in this endeavour is with Vietnamese craft beer maker 7 Bridges Brewing Company, together releasing what may be the world’s first craft beer NFT.

7 Bridges Brewing Company has been recognised as one of Asia’s most innovative and award-winning craft breweries. They coined the term “IMPACT Brewing” to describe their social and environmental activism, which included creating Asia’s first commercial craft brewery to achieve zero waste.

The craft beer NFT series, called \iNFTy, has been brewed with a special limited edition recipe and will be presented as 99 digitised craft beer NFT bottles, each with a unique 3D object artwork backed by a its “reverse avatar,” a cellared physical incarnation of the original artwork.

Beer in the Metaverse

Trace recently announced their move into the metaverse space with “Lifestyle for the Metaverse” as their primary offering, and is aligning this beer NFT launch with its overall vision for the metaverse. These NFTs have the ability to enter any metaverse, which means that the owners can carry their NFT beer bottles wherever they go in the metaverse.

Trace x 7 Bridges Brewing Co.

This will allow holders to show off their unique beverage collection as a virtual avatar to the whole world in all its one-of-a-kind glory; a unique lifestyle item for the metaverse!

The Beer and the NFT

Taking limited-edition digital art and craft beer to the next level, 7 Bridges has designed 99 digital artworks attached to an extremely limited edition Grand Cru beer made specifically for the craft beer NFT offering, the original recipe for which was literally burned, so it will never be brewed again. 7 Bridges will cellar the bottles under optimal conditions, which can be physically claimed by the highest NFT bidders until Leap Year, Feb. 29, 2024.

Each NFT artwork is numbered, unique, and captures the deeper meanings of its corresponding numeral, taking from science, history, pop culture, and mysticism. These special and unique artwork labels will be pasted on the beer bottle packs that have been specially brewed for the \iNFTy project and will be cellared to be claimed by the winning bidder of each \iNFTy bottle.

This NFT aims to be an experiential product that will tap into the users loyalty, curiosity, positive emotions, and hunger for next-level experiences, as well as the need for traceability and authentication of their unique brews on a global platform.

Beer NFT & Bling

Only 110 physical bottles will ever exist, 99 NFTs and 11 “Brewer’s Reserve” editions. The company will release 99 of the 500ml bottles in a round of NFT auctions to be held on Bling and released over a short period, counting down from 99 to 1. Users can participate in the global auction on the Bling NFT Marketplace and place as many bids as they like. These NFTs will be transferable and tradable like any other ERC token.

Trace 7 Bridges
7 Bridges Brewing to release 99 bottles of their \iNFTy beer in collaboration with Trace Network Labs

Lifestyle for the Metaverse

We are already living a “second life” in the form of our virtual selves across various spheres of life & reality, including activities like games, concerts, meetings, payments, and more. The next step towards virtual “worldly” possessions has already begun. What started off as ownership of unique blockchain-backed digital art or assets is slowly and steadily moving all real world possessions into the metaverse as digital twins. With this tie-up, Trace Network Labs is aiming to become the de-facto gateway for lifestyle brands, businesses, projects, and consumers alike to create “wearable” and “consumable” lifestyle NFTs that can be carried into any metaverse.