Bira 91, India’s fastest-growing premium beer brand, has officially re-entered Bengaluru with an even stronger game plan. After months of revamping its brewing operations and streamlining its supply chain, the brand is now all set to deliver fresher, more flavorful beers across the city. This strategic relaunch marks a key milestone in the brand's journey towards deeper market leadership in Karnataka, one of its fastest-growing states.
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At the heart of this comeback is the appointment of a new and robust sales and distribution partner, aimed at ensuring consistent availability of the brand's beers across Bengaluru’s most-loved pubs, restaurants, and retail outlets. Backed by resumed production at the brand’s Mysuru brewery, this move promises locally brewed freshness for Bengaluru’s beer lovers.
What’s Pouring Across Bengaluru?
Bira 91 is bringing back its award-winning brews to your favorite watering holes:
- Bira 91 White: A cloudy, citrusy Belgian-style wheat beer—perfect for relaxed post-work evenings.
- Blonde Summer Lager: Crisp and easy-drinking, made for those slow afternoons that turn into long evenings.
- Bira 91 Boom: A full-bodied, malty Munich Helles-style lager—your go-to beer when the night’s just getting started.
These signature beers from Bira 91 are now widely available across Bengaluru’s top venues, from gastropubs and bars to curated beer retail outlets.
Innovation at Bira 91 Taprooms
Bira 91 isn’t just focusing on wider availability; it’s also enhancing the craft experience through its Taprooms in Koramangala and Kempegowda International Airport. These locations are buzzing with weekly limited-release beers, live music, and food menus designed to elevate every pour. The rotating lineup of small-batch brews keeps beer lovers coming back for something fresh and unexpected.
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The Heart of Bira 91’s Beer Journey
“There’s no city that understands beer like Bengaluru, and no better place for Bira 91 to double down,” says Nayanabhiram Deekonda, SVP, Sales. “This is where we launched our first Taproom, and the love we've received has made one thing clear: the demand for fresh, flavorful beers is only growing.”
Growth Strategy of Bira 91
Operating through a hybrid brewing model, the brand combines owned and contract breweries to maintain agility and freshness in key markets. With Karnataka at the forefront of its expansion strategy, the brand is pushing the boundaries of what a homegrown beer brand can achieve.
Despite being just a decade old, Bira 91 has grown at a 65% CAGR, carving a strong identity as India’s bold challenger to global beer giants. Today, the brand's beers are available across 25 countries and over 1000 cities and towns, brewed across six manufacturing units in India.
Beyond Beer: A Broader Play in Beverages
In 2023, B9 Beverages expanded into the Beyond Beer category with the launch of Hill Station Ciders and Grizly Seltzers, both inspired by global cocktail culture. The acquisition of The Beer Café further strengthens its direct-to-consumer strategy, positioning the brand as a leader in India’s taproom revolution.
From beers and ciders to curated food menus and branded merchandise, the brand in focus is shaping a lifestyle, not just a beverage. Whether you're at a bar in Indiranagar or picking up a six-pack from your local retailer, Bira 91 is now easier to find and fresher than ever before.
