Geist Brewing Co., South India’s leading craft beer company, today announced the availability of its  draught beer in Puducherry. The Bengaluru based distribution craft brewery has 3 F&B outlets across the  city and offers a range of craft beers that are being supplied on tap and in cans across Bangalore,  Hyderabad and now Puducherry.  

Geist Brewing Co currently supplies their four variants, Geist Witty Wit, Geist Uncle Dunkel, Geist  Kamacitra and Geist James Blond in 500ml crowlers (cans) in Puducherry. These variants, along with the  addition of the Geist Weiss Guy and Geist Repeat, are now available on tap at select partner pubs, hotels  and restaurants in the region. 

Appended are the details about the 6 variants – 

• Geist Witty Wit: In keeping with Belgian Witbier traditions, this wheat beer is brewed with orange  zest and coriander. Incredibly refreshing with a notable wheat flavour and tartness, it pours hazy  whitish-yellow with a creamy head.

Style: Belgian- style Witbier | ABV: 5% | IBU: 10

• Geist Uncle Dunkel: Hazy, amber-brown with low hop bitterness, the German-style dark wheat  beer has a tasty flavour profile packed with bready malt, nuttiness, caramel and mild chocolate  along with banana and clove creating the aroma. 

           Style: Dark Wheat Beer | ABV: 5.4% | IBU: 14 

• Geist Kamacitra: this American-Style India Pale Ale is deep orange in colour, with a pleasant hoppy  bitterness. Smooth and flavourful, this IPA features citrus and tropical fruit hop characteristics.

          Style: American-style IPA | ABV: 6% | IBU: 43 

• Geist James Blond: A high-alcohol Belgian-style beer, fruity sweet with mild spicy notes, balanced  by a noble hop bitterness. 

          Style: Belgian style Strong Blonde Ale| ABV: 7.7% | IBU: 26 

• Geist Wiess Guy: Intense yellow and cloudy with low bitterness and lively carbonation, the  Bavarian-style Weissbier has distinctive aroma and flavours of bread, a touch of banana and some  clove to add a pleasant spiciness. 

          Style: South German Style Wheat Beer | ABV: 5.2% | IBU: 12 

• Geist Repeat: A top-fermented premium lager with a touch of maltiness, soft bitterness and a  refreshingly light palate. 

           Style: Top Fermented Premium Larger | ABV: 4.5% | IBU: 16 

Speaking on the expansion, Narayan Manepally, Founder of Geist Brewing Co, said, “It is the dream of  every brewery to get their beers into the hands of as many appreciating customers as possible. Beer drinking culture is constantly evolving in the country, and our expansion to Puducherry, first in crowlers  and now in kegs, is only proof of the growing appreciation for great craft beer but also for fresh craft beer  on tap. By keeping the focus on quality and experimentation, breweries like ours have been able to offer a 

diverse range of beer styles catering to different palates, from a variety of options including wheat beers,  stouts, porters, IPAs (India Pale Ales) and more.  

Over the years, the Indian beer industry has witnessed a shift in consumer choice, with craft beer growing  at a rapid rate of 70-80 percent year-on-year. The Indian beer industry is a $4.5 billion market opportunity  and craft beer is around 1% of that. As it continues to win the hearts and minds of appreciating customers,  craft beer is expected to outpace the growth of the overall beer market in the years ahead. Geist Brewing  Co.’s expansion to Puducherry is proof of the growing consumer choice for quality craft beer. 

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Anand’s career includes significant tenures at Hindustan Unilever Ltd, United Spirits Ltd (Diageo), and Pernod Ricard India Pvt Ltd, where he successfully led initiatives that substantially improved market share and fostered strong consumer preference for numerous iconic brands. At SOM Distilleries & Breweries Ltd, he will oversee the marketing strategies for prominent flagship brands, including Woodpecker, Hunter, Black Fort, Power Cool, and Milestone Blue, aiming to elevate their consumer preference & building stronger connect with the brands, along with entering premium beer, Scotch, and Indian Single Malt (ISM) segments.

Expressing his enthusiasm, Anand Agrawal stated, “I am profoundly honored to join SOM Distilleries & Breweries Ltd. at this pivotal time. My goal is to harness my extensive industry experience to amplify our brand’s dominance in the luxury and premium segments, placing consumer insights and preferences at the forefront of our strategic operations. I am committed to cultivating a dynamic culture of innovation and agility that will significantly advance SOM  Distilleries & Breweries Ltd. market leadership.”

Diwakaran Suryanarayana, Chief Operating Officer of SOM Distilleries & Breweries Ltd, commented on the appointment, “We are excited to have Anand join our executive leadership. His distinguished background in enhancing brand vitality and his visionary approach to market challenges are exactly what we need to drive our next phase of growth. His strategic acumen and leadership qualities will undoubtedly enrich our consumer engagement and operational excellence.”

In addition to his primary marketing responsibilities, Anand will play a crucial role in talent development and strategic structuring of the company’s Indian-Made Foreign Liquor (IMFL) business, with a particular focus on expanding the Scotch and ISM categories. He will also lead efforts to refine operational efficiencies and build a cohesive brand ecosystem that ensures continuous profitability and brand loyalty.

Anand is also an avid advocate for professional development, evidenced by his educational pursuits in the General Management Program at IIM Bangalore and the Leadership Program at Singapore Management University, and his mentorship of upcoming leaders in the industry. His personal interests in travel and cinema enrich his understanding of diverse cultural narratives, which he adeptly integrates into brand storytelling and consumer engagement strategies.

Anand’s appointment is effective immediately. 

About SOM Distilleries & Breweries Ltd

Founded in 1986, SOM Distilleries & Breweries Ltd. is a publicly listed alcoholic beverage manufacturer with a strong presence both domestically and internationally. Originally established as a distribution company, it later expanded into manufacturing and now operates across 18 states with manufacturing facilities in four states. Headquartered in Bhopal, the group produces beer, whisky, vodka, rum, gin, ready-to-drink beverages, and country liquor. SOM Distilleries & Breweries Ltd. aims to become one of the top three alcoholic beverage companies in India by prioritizing exceptional customer and consumer experiences and focusing on a stronger value proposition.

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American Brew Crafts Pvt Ltd (ABCL), a leading brewing company renowned for its exceptional brews, is thrilled to announce its triumph at the 10th edition of Spiritz Conclave & Achievers Awards. Flying Monkey has been awarded the Gold for Liquid Tasting, while Blockbuster Ultra Lager secures the Silver for Packaging.

Flying Monkey, the latest addition to ABCL’s portfolio, rises to prominence with its gold award for Liquid Tasting. Crafted with meticulous attention to detail and using only the finest ingredients, Flying Monkey delivers an unparalleled taste experience. Its intricate flavor has garnered widespread acclaim from enthusiasts and connoisseurs alike.

Blockbuster Ultra Lager, another standout creation from ABCL, clinches the silver award for Packaging. Celebrated for its iconic branding and innovative packaging design, Blockbuster Ultra Lager captivates consumers with its visual allure. Its packaging not only enhances the drinking experience but also reflects ABCL’s dedication to creativity and craftsmanship.

Sri Nagendra Tayi, Director and Chief Executive Officer of American Brew Crafts Pvt Ltd, said “We are truly honored to receive such prestigious accolades at the Spiritz Awards. These awards underscore our team’s unwavering dedication to brewing excellence and our commitment to delivering exceptional quality with every sip. We look forward to continuing this journey of excellence and innovation in the brewing landscape, always striving to exceed expectations, and set new standards of quality, innovative brews, packaging design, and a great  experience.”

About American Brew Crafts Pvt Ltd:

American Brew Crafts Pvt Ltd. was established in 2017 to create alcobev products for a fast-growing economy with relatively minimal options. They acquired breweries from Lilasons Brewery in Telangana and Arthos Brewery in AP and upgraded the infrastructure by installing state-of-the-art German machinery and a packing zone. BlockBuster beer is the flagship brand of American Brew Crafts Pvt Ltd. It is a new brand crafted for the next generation of customers. The current portfolio of American Brew Crafts Pvt Ltd has BlockBuster Lager, BlockBuster Strong Ultra Lager, Ultra-Strong, to name a few. Flying Monkey is the latest addition to the portfolio.

The variants Blockbuster Lager and Blockbuster Strong were rated GOLD in two categories – Packaging and Liquid Tasting at Spiritz Selection 2022.

BlockBuster beer is the only Indian brand to receive Bronze Medal at the 2022 annual Brewski Awards, an international beer competition that recognizes beer brands with extraordinary quality and integrity that resonates with consumers. Blockbuster was the only Indian Beer recognized at Brewski Awards 2022. It was rated as a good solid-tasting beer in the category Australasian, Latin American, and Tropical Style Light Beer.

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Kingfisher, India’s most iconic brand, yesterday announced a partnership with NODWIN Gaming, the esports and gaming arm of Nazara Technologies, to become the title sponsor for the India Premiership 2023 scheduled to start from January 5, 2023.

Kingfisher has for the first time partnered with NODWIN Gaming as the title sponsor for the India Premiership. NODWIN Gaming has hosted five editions of the longest-running independent esports league so far. This edition of Kingfisher India Premiership, a NODWIN Gaming IP, will run for 9 months starting January 2023 and will be divided into 3 seasons.

Kingfisher is a youthful, contemporary and fun brand, which constantly reinvents itself to engage with its consumers in new and exciting ways. The brand is associated with some of the best music, food and sporting events, and lives up to its name of ‘The King of Good Times’.

This exciting collaboration between Kingfisher and NODWIN Gaming comes on the back of a strong gaming and esports culture emerging in the country. Registrations for the Winter Season of this mega tournament will be open from December 22, 2022 to January 3, 2023 and those who are 21 years of age and above can register here. 

The Winter Season, which will include games like World Cricket Championship 3 (Mobile), Tekken7 (Console) and Clash of Clan (Mobile), will culminate in a grand LAN finale event.   

Jacqueline van Faassen, Senior Category Head, Marketing at United Breweries Ltd, said, “Kingfisher has been a beacon of excitement and camaraderie for consumers over decades and is the perfect partner to celebrate moments of fun. We are thrilled to be collaborating with NODWIN Gaming and are confident that Kingfisher India Premiership will be a new milestone in our journey to delight consumers. We believe this association will create a differentiated consumer engagement experience for GenZ and millennials. Gaming has always been a passion point for the youth and we are confident that Kingfisher India Premiership will deliver an exciting gaming experience for fans.”

What can be a better start to the new year than by bringing back another edition of India’s longest-running independent esports league! We can’t wait for the esports party to begin at the Kingfisher India Premiership that will hopefully set the mood high for the whole year. We’ve seen some amazing displays of talent across previous editions with players making a name for themselves at global and national esports gatherings. We look forward to seeing what 2023 has in store for them, said, Akshat Rathee, MD & Co-Founder, NODWIN Gaming.

For more details about the tournament, please visit Kingfisher India Premiership website. 

About NODWIN Gaming:

NODWIN Gaming is one of the world’s leading esports companies, which is building a sustainable framework of professional gamers, content creators, organizations and audiences. NODWIN Gaming works on esports entertainment as the core value offering to Fans, Publishers and brands across its various IPs. NODWIN operates businesses across Media, Influencers, Tournament IPs, Brand Solutions and Merchandising. NODWIN Gaming is part of Nazara Technologies (BSE: NAZARA), the leading India-based diversified gaming and sports media platform.

About United Breweries:

Bengaluru-headquartered United Breweries Ltd, part of the HEINEKEN group, is the largest beer manufacturer in India. The company produces and markets packaged drinking water and soda, internationally recognized beer and non-alcoholic beverages. Its diverse product portfolio comprises brands such as Kingfisher Strong, Kingfisher Premium, Kingfisher Ultra, Kingfisher Ultra Max, Kingfisher Ultra Witbier, Kingfisher Storm, Heineken, Heineken Silver, Amstel and Heineken 0.0.

For more information, please contact: 

corporateaffairs@ubmail.com 
 

Pritu Hait | 9987003160| prituh@avianwe.com 

Krishna Priya | 9567795007 | krishnap@avianwe.com 

Suyeshna Shetty | 9167715893 | suyeshnas@avianwe.com

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LalBrew NovaLager™ is the result of the research and development work of Renaissance Bioscience Corp. (Vancouver BC, Canada) in partnership with Lallemand Brewing.  It was selected using classical and non-GMO breeding methods to obtain a novel Saccharomyces cerevisiae x Saccharomyces eubayanus hybrid strain that defines a novel Group III (Renaissance) lager lineage, different from any other traditional Saccharomyces pastorianus strains. This strain is a low VDK/diacetyl producer and utilizes patented technology from the University of California Davis (USA) to ensure no hydrogen sulfide (H2S) is produced, therefore reducing the maturation time associated with lager beer production. Through expression of a β-glucosidase enzyme, LalBrew NovaLager™ can promote hop biotransformation and accentuate hop flavor and aroma. All these above characteristics make LalBrew Novalager™, a new and unique tool specially adapted to craft brewing conditions.

Brewing Properties & Sensory

The optimal temperature range for LalBrew NovaLager™ yeast when producing traditional styles is 10 – 20°C (50 – 68°F). This yeast from Lallemand Brewing can be used to brew styles such as a Pale Lager, Cold IPA or even a Baltic Porter. You can get the recipes here. It is fairly clean, mostly neutral with slight ester notes (red apple and fruits), low diacetyl and no H2S.

LalBrew NovaLager™ is a pure culture of Saccharomyces pastorianus available in 500g packs, with 11g sachets coming soon, with a recommended pitch rate of 50-100g per hL of wort.

About Renaissance Yeast:

Renaissance Yeast is a beverage yeast technology company that is a world leader in the selective breeding of high-performing yeast and is dedicated to developing yeast that address and solve the beverage industry’s most important challenges.

About Lallemand Brewing:

Lallemand Brewing is a business unit of Lallemand Inc., a privately held Canadian company specializing in the research, development, production, marketing and distribution of yeast and bacteria. Lallemand Inc. has over 4000 employees located in more than 45 countries on 5 continents.

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The Chamomile Tea Lager has been brewed with a special blend of high-quality green tea, pure chamomile, and dried orange peels, which makes this beer crisp, zesty and refreshing. The beer is extremely sessionable, easy to drink and an ode to the comfort we seek in a hot cup of tea on a rainy day, or a chilled beer after a long day’s work!

“VAHDAM^® is excited to partner with Bira 91, a brand which has revolutionized the beer category in India and built a diverse portfolio of beers. With consumers penchant to try new flavors and combinations, I’m looking forward to consumer’s response to taking teas to the beer space” – Bala Sarda, Founder, VAHDAM^® India

“We are extremely excited to partner with VAHDAM^® India and bring a concoction of two of India’s most loved drinks, Tea and Beer, the Chamomile Tea Lager. At Bira 91, we believe in forging partnerships with like-minded, homegrown brands that are working towards pushing the envelope to curate bespoke experiences for consumers.” – Ankur Jain, Founder and CEO, Bira 91

The Chamomile Tea lager was launched at Bira 91 Taproom in Bangalore on Sep 8, 2022. Bira 91 Taproom is the company’s innovation hub where a new beer is released every week.

About Bira 91:

A refreshingly modern beer brand, Imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing brands in the world, Bira 91 has built a diverse portfolio of award-winning beers, one for every occasion, and aims to drive the global shift in beer towards more color and flavor. Bira 91 is now enjoyed in over 550 towns and cities spread across 18 countries and brews its beers across four breweries in India. Bira 91 has its flagship taproom in Bengaluru, where it releases one new experimental beer every week, paired with its curry-shop menu. Bira 91 also offers branded merchandise across categories such as glassware, apparel, and gifts, to make every day a lot more playful. Established in 2015, Bira 91 is driven by a dynamic team of over 600 passionate beer lovers and is backed by Sequoia Capital India, Sofina of Belgium, and Kirin Holdings of Japan.

About VAHDAM India:

VAHDAM^® India was founded in 2015, by Bala Sarda with a mission to build a home-grown Indian brand for the world. With direct sourcing from farms & estates across India, in-house manufacturing in their 100,000 sq. ft. BRC Certified state-of-the-art facility, local distribution in key markets like the USA, Canada, Europe, strong customer love and organic endorsements by global celebrities like Oprah Winfrey, Mariah Carey, Martha Stewart & more, the company is executing a unique digital playbook of creating strong & scalable consumer brands globally. The company has raised over 290 crores in funding and gets ~95% of its sales via online channels. It is a Certified Plastic Neutral and Climate Neutral brand and directs 1% of its revenue towards the education of its tea growers’ children.

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Over four sessions, an estimated 40,000 attendees will:

– Tour America’s brewing landscape, one ounce at a time, with access to more than 1,500 different beers from over 500 of the nation’s finest breweries

– Have access to educational and interactive seminars on beer appreciation

– Have the opportunity to speak with and learn from industry experts and brewers

– Enjoy plenty of entertainment, including games, live music, special 40th anniversary activities, and more

– Receive a commemorative, collectible tasting glass

In addition, PAIRED®, the unforgettable craft beer and food pairing event at GABF, will be back and better than ever. 25 chefs will be paired with 25 breweries to curate a tasting menu to dazzle the tastebuds of foodies and beer lovers alike. Beers served at PAIRED will not be available on the festival floor. For the first year ever, tickets to PAIRED will be available with and without admission to the GABF general session.

The Great American Beer Festival has grown exponentially since 1982, where just 24 breweries and 47 beers were present. GABF sits at the top of beer lover’s bucket lists year after year and unites people from all corners of the country to celebrate the nation’s craft beer industry. For beer aficionados, experts, and hobbyists alike, this is the event of the year that’s not to be missed.

Tickets are available for anyone of legal drinking age (21+). For more information and to purchase your ticket, please visit www.greatamericanbeerfestival.com.

About the Brewers Association

The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 5,600-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference® & BrewExpo America®, SAVOR™: An American Craft Beer & Food Experience, Homebrew Con™, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com® and about homebrewing via the BA’s American Homebrewers Association® and the free Brew Guru® mobile app.

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Carlsberg India has continuously demonstrated outstanding service and performance in the market and was able to make an important and recognizable contribution to the development of the sector. Carlsberg India has meticulously worked hard towards making a mark in achieving their sustainability goals through various initiatives across manufacturing units and offices.

“At Carlsberg India, our business vision has always aligned with our sustainability goals. We, as an organization, have always encouraged our employees to live a conscious and sustainable lifestyle. Being recognized as the Sustainable Organization 2022, substantiates our always-on efforts.” – Nilesh Patel, Managing Director, Carlsberg India

“There is a need for a change that our environment needs right now, and Carlsberg India has always believed in promoting responsible business activities. From our manufacturing units to corporate offices, we have taken conscious and innovative steps to achieve our ESG goals. Being felicitated as The Sustainable Organizations 2022 is a great recognition and an added responsibility for the entire team here at Carlsberg India.” – Rishi Chawla, Vice President Corporate Affairs,Carlsberg India

At present Carlsberg India is running several initiatives within the organization to work towards their sustainable goals, some of them include:

• As part of their WASH (Water, Sanitation, and Health) program, Carlsberg India has been working towards improving health and sanitation of schools for the underprivileged by providing the schools with fundamental educational infrastructure, such as clean drinking water, renovated restrooms, and hand washing stations – all of which are essential components of the learning environment in schools in Alwar, Rajasthan and Mysuru, Karnataka.
• On the World Environment Day 2022, the company planted 397 trees India-wide.
• All Carlsberg employees have pledged to use electric vehicles and public transport, pool cars and bicycles to reduce exploitation of fuel and air pollution.
• To ensure water cleanliness employees from the Carlsberg Mumbai office gathered at the Juhu beach and collected approximately 70 kg of garbage lying on the seashore.

About Carlsberg India

Carlsberg India Private Limited (CIPL) commenced its operations in 2007 with the first production in Paonta Sahib, Himachal Pradesh. CIPL focuses on developing and strengthening its brand portfolio through innovation and commitment to superior quality.

The product portfolio of the company includes its brands – Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong and Tuborg Classic. As a member of the Carlsberg Group, Carlsberg India offers beer for every occasion and for every palate and lifestyle.

To know more about Carlsberg India, log on to www.carlsbergindia.com

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In a press conference following the pre-budget meeting with Chief Minister Basavaraj Bommai, he spoke of the CM’s promise to give the department a much-needed facelift after taking into account the state’s financial situation. Among other things, Bommai pledged to address issues related to harassment in the department, new salaries, and complaints pertaining to the issuing of licences under the CL7 and CL9 categories, according to him.

In addition, the CM has instructed the concerned commissioner to take stringent action against the spurious liquor racket and opponents from the outside, also adding that officials involved will be suspended.

“I will have another discussion with the CM and the finance secretary tomorrow. The CM has also been made aware of certain demands of the department and has pledged to respond positively either in the budget or later,” Gopalaiah said.

It would also be considered to increase the commissions for the sellers. Despite the pandemic, the department has collected a record revenue of Rs 23,247 crore and is on track to exceed the target set in the budget,” he said.

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Say cheers to the hottest global trend being introduced in the coolest Indian drink. One that lets you have all the fun without worrying about calories. Hard- Seltzer is a fresh, new category of beverage that is gaining skyrocketing popularity all around the world. Famous celebrities like Travis Scott, Gordon Ramsay, and Priyanka Chopra Jonas have been raving about hard-seltzers. Indians were missing out on the world’s healthiest drinking trend but Wild Drum has taken the lead in bringing it to the country.

Wild Drum, an Indian brand has launched hard-seltzers,  a clear carbonated  beverage infused with natural fruit flavourings. Wild Drum offers the refreshing beverage in three flavours: Pure, Mango, and Lemon-Mint.

It is a super hydrating and an invigorating beverage with no added colour. It is a refreshing drink made with clear carbonated water, alcohol and is infused with natural fruit flavourings. We relish sipping cocktails and hard drinks, but the daunting fear that keeps us from having a good time is the scare of a hangover and excess calories.

With Wild Drum, step into the realm of a healthy binge because it has less than 99 calories per serving, making it the perfect alternative for health-conscious people. Those who prefer and enjoy the concept of leading a healthy life-style appreciate how efficient it is at generating a potent high without affecting their carbs or sugar intake. It is compliant with trendy diets like keto, paleo and more.  It is Vegan, Gluten Free, Low-calorie, Fat Free and with No preservatives.

It is the only perfect alternative for people who want to have a good time while being careful about what they consume guilt free. Hard-seltzer craze has become the latest trend amidst millennial drinkers across the globe, it is perfectly positioned  for social occasions that are less fixated on alcohol and mornings that are less obscured by its repercussions.

Talking about their brand, founders of Wild Drum said, “For us, entering the nouveau hard-seltzer category is a huge step forward. Hard-seltzers are becoming increasingly popular across the globe as a perfect combination of a hydrating and a refreshing alcoholic beverage. It is healthier and thus  a preferred alternative to beer. Our brand speaks to a diverse group of people, who revel in a variety of ways ranging from relaxed and chilled to going completely uninhibited and wild. The audience is largely aware of the negative effects of alcohol combined with high sugar intake and appreciates the option of a novel drink with outstanding taste that is guilt- free. With Wild Drum, having a good time no longer means compromising on one’s health.”

Wild Drum can be found in all major wine shops throughout Maharashtra, Goa, and Madhya Pradesh. It will be available for online sale in the near future, according to the firm.

To know more about the brand, visit https://www.instagram.com/wilddrumofficial/

Wild Drum is one of the very first companies to introduce hard-seltzers in the Indian Market. It was launched in August 2021. Hard-seltzer is a new category of beverage which has taken the international market by a storm. It is a clear carbonated beverage infused with fruit flavourings.

The brand plans to specially address the community of health-conscious people by offering a beverage that is Vegan, Gluten Free, Low calorie, Fat Free and with No preservatives.

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