United Breweries, the former flagship brand of the UB Group, has been acquired by Heineken. As a result, Heineken's shareholding in UBL will be up to 61.5 percent in 2021 after it acquired additional ordinary shares in UBL on June 23, 2021. Additionally, United Breweries
Flocculation is the tendency of yeast cells to aggregate together, forming a multicellular mass and sedimenting rapidly from the suspended medium or rising to the surface. Yeast flocculation is a complex phenomenon occurring in brewer’s yeast under various conditions near the end of the fermentation
Seven years ago, Bira 91 was conceptualised in an effort to pioneer the craft beer experience in India but today stands as one of India’s most iconic youth culture brands. A brand known for reimagining beers as we know it, celebrated its 7-year milestone on
Cannes Lions has announced that it will honour Anheuser-Busch InBev (AB InBev) as this year’s Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of Lion-winning work over a sustained period of time, and has established
Addressing the climate crisis through responsible business practises is more urgent than ever. The beer sector can respond by embedding sustainability into their brand communications and marketing to engage consumers on sustainability and get them excited about doing the right thing for people and the
Entry Deadline Extended to March 14, 2022 Due to COVID Reaching a milestone, the Craft Beer Marketing Awards (CBMAS) expands its worldwide judge’s panel to include over 500 industry professionals from over 24 countries. “We’re excited to welcome more than 500 judges from all around the world
India’s two young, home-grown brands bring consumers a limited-edition collection of audio devices Bira 91, one of India’s fastest-growing brands in its category, and boAt, India’s #1 Earwear brand (as per IDC India Monthly Wearables Tracker, November 2021 release) have come together to launch an exclusive
This interview is a part of BW Beerpreneur, a continuing series of interviews with the Beer Entrepreneurs, owners of the beer brands from across the world. Brewer World will share business and personal insights to help build the industry network and consumers understand beer well. India
Ringing in the new year with beers is the best thing possible in this pandemic. But, with the curfew being imposed and not being able to spend an all nighter at your favourite brewery or pub, we suggest you pick up some of the best
In November 2021, the Chicago Brewseum's Beer Culture Summit conference hosted the first US beer industry panel made up entirely of professionals of South Asian heritage which was all about the South Asians In Beer. The Chicago Brewseum is the world's first non-profit organization dedicated to