Doolally Taprooms are extending a warm welcome to breweries, home brewers, and mad scientists across Mumbai and Pune to join the craziest tap takeover celebration. From the 8th to the 10th of December, Doolally’s taprooms in Andheri, Khar, and Thane will transform into hubs of creativity as breweries literally take over the taps. This is not just a beer festival; it’s an immersive experience to showcase special one-off and rare beers, ciders, and meads.

The ethos of the All Stars Tap Takeover is to spotlight the breweries and their ingenious brewmasters and their wild experiments. These brewing maestros have delved into uncharted territory, crafting unique beers, meads, seltzers, and ciders that explore a myriad of flavors – from berries, coffee, malt, apples, mangoes, guavas, pineapples to even flowers!

Unlike traditional beer festivals, the emphasis here is on collaboration rather than competition. The participating breweries aim to work harmoniously to showcase the diversity of craft beer in Maharashtra. It’s an invitation for craft beer and cider lovers to understand that this is an exceptional time to indulge in the flourishing craft brewing scene in the state.

Get ready to treat your taste buds to an exciting experience with the fantastic selection of breweries and meaderies. Check out the list of participating places and see what each brewery and meadery has on tap:

• Kimaya: Vanilla Porter
• Yavasura: Blueberry Stout
• 12th Man Brewing: Indian Lager
• Drifters: Basmati Blonde
• Brew Whale: Belgian Witbier
• Bombay Duck: Bombae Lager
• 2 Down Beer Co: Basil Blonde
• Great State Ale Works: Millet Beer
• Effingut: Very Berry
• Gateway: Bombay Porter
• Igloo: Braggot
• Arko: Tropical Cider
• Royal Oak: Hefeweizen
• Brewantee: Farmhouse Ale
• Cerana: Chenin Blanc, Pomegranate Vanilla Mead, Blue Pea Lavender
• Wildcraft: Wildberry Mead, Apple Cider
• Moonshine: Lemon Tea Mead, Traditional Mead
• Hapi: Hibiscus Cider
• Lost River: Belgian Ale
• Brewdog: IPA
• Stoney River Brewing: Czech Lager
• HIK!: Hard Ice Tea
• Doolally: Rauchbier

Event Details:

What: All Stars Tap Takeover 2023
When: 8th, 9th, 10th December, 11 am to 1 am
Where: Doolally Taproom – Andheri, Khar, and Thane
Entry: Free
Registration: doolally.in/events

Don’t miss your chance to be part of this craft beer revolution! Cheers to the All Stars Tap Takeover!

The post All Stars Tap Takeover 2023: A Craft Beer Extravaganza first appeared on Brewer World-Everything about beer is here.

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“James Watt’s endorsement is a landmark moment for BrewDog India, a testament to our unwavering dedication to brewing excellence. We are thrilled to have our commitment recognized by him & this validation further strengthens our mission to redefine the craft beer landscape in India,” said Rohit Jain, Chairman, BrewDog India

“It’s an incredible honor to have James Watt recognize and endorse our craft. His visit signifies a pivotal moment for us. This endorsement from a visionary in the industry reaffirms our dedication to pushing the boundaries of craft beer and setting new standards for quality and innovation.” said Karan Jain, CEO of BrewDog India.

Addressing the crowd from atop the bar, Watt expressed confidence in the Indian craft beer scene and praised BrewDog India’s brewing prowess. The cinema board proudly displayed the renamed beers, showcasing the brand’s creativity. To celebrate, patrons were treated to complimentary servings of Punk IPA, exemplifying BrewDog’s dedication to sharing exceptional craft beer experiences. This recognition from James Watt is a testament to BrewDog India’s commitment to brewing excellence in India, setting a new standard for the country’s craft beer industry.

The post BrewDog India Garners Worldwide Acclaim: James Watt Gives Thumbs Up to Signature Brews! first appeared on Brewer World-Everything about beer is here.

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BrewDog, the legendary Scottish craft beer powerhouse with 110+ outlets across the globe, is coming together to celebrate everything craft with its annual IP! BrewDog bars worldwide brew a custom beer with their local brewery and pour it across for a super hoppy weekend.

In India, the celebration starts on the 19th of October’23 across all BrewDog bars for 2-weeks. Enjoy breweries like Gobby, BrewWhale, Arko, Hapi, Brew Bot, Lost River, Touche, Gateway, Hik, Bombay Duck, and Rolling Mills. Etc, pouring some unique and creative beers on the tap! The patrons can try out some exciting new beer flavours and have a good time with friends, families, and furry friends!

These celebrated brands will ensure that festival-goers have an opportunity to savour an exquisite selection of craft beers, ranging from hoppy ales to rich stouts and everything in between. With such a diverse lineup, there’s something for everyone’s palate at this year’s CollabFest.

What’s more? Craft beer aficionados can look forward to a host of entertaining events such as Karaoke Nights, World Music performances, beery Brunches, Stand-up Comedy, Bar games and much more to keep them entertained throughout the festival.

Whether you’re a seasoned beer connoisseur or simply looking to unwind with friends and family, CollabFest is the perfect occasion to come together, enjoy exceptional brews, and create lasting memories. Come join us at the CollabFest from October 19th to November 2nd, and let’s make this year’s festival a party for the ages. Cheers to good times, great brews, and endless laughter!

The post CollabFest: The Most-Awaited Revelry For Beer Lovers in Town is Back! first appeared on Brewer World-Everything about beer is here.

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Craft breweries and beer bars often host tasting sessions where visitors can sample a flight of different beers. This allows tourists to explore a wide range of flavours and styles, from hoppy IPAs to rich stouts, and even unique Indian-inspired brews. Some breweries and pubs offer beer and food pairing events, where local dishes are expertly matched with specific beers to enhance the dining experience. It’s a fantastic way to savour both regional cuisine and craft beer simultaneously.

If you enjoy travelling, exploring, and drinking fine beer, here are some notable breweries and taprooms in India to visit:

Bira 91, Gurugram

Bira 91, a household name in the world of craft beer in India, has made its mark with its exceptional range of brews. With taprooms in Gurugram and Bangalore, Bira 91 offers a delightful craft beer experience that’s worth exploring. The taprooms serve as a haven for beer enthusiasts, offering an opportunity to indulge in a diverse array of flavours. The crowd favourite Superfresh White is a must-try at the taprooms. 

From their small-batch seasonal brews, we recommend trying Hefeweizen — a creamy wheat beer that’s received a lot of love at the taprooms in Bengaluru. Whether you’re a craft beer aficionado or simply curious about new tastes, a visit to Bira 91’s taprooms promises a delightful experience filled with exceptional brews and the spirit of exploration. If you’re up to try something new, we also recommend trying 3 limited-release beers from their Millet series – Golden Saison, Millet Pale Ale & Sunset Lager. 

Must-Try Beers 

Bira 91 Superfresh White, Blonde Summer Lager, The Indian Pale Ale (brewed with Pomelo), Gold Wheat Strong and Malabar Stout. 

Arbor Brewing Company (ABC), Bengaluru

Arbor Brewing Company, also known as ABC, stands as an iconic microbrewery in Bengaluru, a city often hailed as the craft beer capital of India. At ABC, craft beer is not just a beverage; it’s a passion. They offer a diverse range of handcrafted beers, each meticulously brewed to perfection. Whether you’re a seasoned beer connoisseur or a newcomer to the craft beer scene, ABC has something to delight your taste buds.

The taproom at Arbor Brewing Company is more than just a place to enjoy great beer; it’s an experience. The atmosphere is alive with energy, making it the perfect spot to unwind, socialize, and appreciate the art of craft brewing. With a commitment to crafting exceptional brews and providing a lively taproom atmosphere, they have earned their place as a favorite among locals and visitors alike.

Must-Try Beers 

Bangalore Bliss (Hefeweizen), Beachshack (West Coast IPA), Smooth Criminal (Honey & Lavender Spiced Ale), Michael Faricy (Irish Stout)  and No Parking (German Pilsner) 

Toit Brewpub, Bengaluru

Toit Brewpub, a beloved brewery in the heart of Bengaluru, is celebrated for its exceptional craft beer and commitment to local ingredients. Toit Brewpub takes pride in drawing inspiration from locally sourced ingredients, infusing a unique regional flair into their craft beer creations. This dedication to the local ecosystem is a testament to their commitment to quality and innovation.

Toit offers a warm and unpretentious atmosphere, making it an ideal choice for both a leisurely brunch and an enjoyable night out. Whether you’re seeking a relaxed afternoon or a lively evening, Toit’s ambience caters to all. Toit sets itself apart with its innovative brewing techniques and diverse beer styles. Their offerings span a wide spectrum, from Double IPAs and pale ales to lagers and porters, also including their signature Toit Weiss and Basmati Blonde, along with delicious food to complement the beer. With each brew, they push the boundaries of flavour and creativity.

Must-Try Beers 

Independence Brew (smoked rye ale), Belgian Riot (Belgian style ale), Breaking Matt (Indian pale ale), CzechMate (Czech style lager), the Dark Knight (speciality brew), Tintin Toit (light brew), and A Winter’s Ale (Scottish ale) 

Great State Aleworks, Pune

Great State Aleworks, established in 2017, is a pioneering production brewery nestled in the industrial district of Pune, Maharashtra. Great State Aleworks is celebrated for its inventive beer creations, often incorporating distinctive local ingredients that add a unique twist to their brews. The brewery’s reputation for quality and innovation extends far and wide, with its craft beer being distributed to more than 60 bars and restaurants across Pune, Mumbai, and Goa.

Great State Dive, an extension of Great State Aleworks, is a 40-seater rooftop bar situated in the vibrant neighbourhood of Koregaon Park, Pune. It adds a new dimension to the brewery’s ethos by offering a unique drinking and dining experience. The bar serves a diverse range of beers, including local, freshly brewed, experimental, and unique styles. Whether you’re a seasoned craft beer enthusiast or a newcomer, there’s something to delight your taste buds. Their menu is thoughtfully designed, focusing on comfort food with a mindful touch. You can enjoy a satisfying meal that perfectly complements your drinks.

Must-Try Beers

Helles Lager, Sunshine, Sunny Afternoon, Second Haze, Mr. Blue Sky, Dark Necessity, Chope, Off Duty, and Brightside

Windmills Craftworks, Bengaluru

Windmills, situated in the heart of Bangalore, stands as one of the city’s most cherished microbreweries. Windmills excel in creating a captivating ambience, brought to life by enchanting lighting arrangements that infuse energy into the atmosphere. With various seating layouts, it ensures that every visitor finds the perfect spot to enjoy the experience.

Renowned for its live music and mesmerizing jazz performances, Windmills offers more than just great beer. It provides a platform for patrons to relish melodious tunes while immersing themselves in the vibrant atmosphere. Windmills takes pride in its extensive bar menu, boasting an impressive array of speciality beers. The commitment to crafting exceptional brews, particularly inspired by classic wheat beers like the German hefeweizen, makes it a standout destination for beer enthusiasts. Complementing their stellar beer selection, Windmills offers a tantalizing array of kebabs that are simply a must-try. These savoury treats enhance the overall dining experience, adding a delightful twist to your visit.

There are a broad variety of craft beers available, such as the Hefeweizen, Golden Ale, Stout, and a couple of really good IPAs.

Must-Try Beers 

German Hefeweizen, Golden Ale, Hazy Pale Ale, Cucumber Gose and Spectrum IPA

BrewDog, Gurugram

BrewDog, an iconic international Scottish craft beer brewery and pub chain, has been a trailblazer in leading the craft beer revolution worldwide. With a reputation for innovation and quality, BrewDog is recognized as the world’s fastest-growing draught beer brand and holds a significant share of the international market. Since its introduction to India, the brand has experienced impressive growth, and it’s poised to become a major player in the Indian craft beer market.

With an impressive lineup of 30 beer draft taps, BrewDog Gurgaon Taproom is a paradise for beer connoisseurs. You can enjoy a wide selection of BrewDog’s own epic beers, as well as offerings from your favourite global guest breweries. Whether you’re into ales, lagers, stouts, or IPAs, there’s something to suit every beer lover’s palate. The Taproom offers an extensive beverage menu beyond brews. Indulge in handcrafted cocktails, explore a curated wine selection, or savour spirits that cater to your taste. The variety ensures that everyone can find their perfect drink.

Best-Selling Beers 

Sudoku Rice Lager, Wild Card Wheat, Insta Cloud

Must-Try Beers 

Cocoa Psycho, Crystal Ball, YPOM, Elvis Juice, Punk IPA

Geist Brewing Co., Bengaluru

Geist Brewing Company, established in 2017, stands as a beacon of craft beer innovation in India, offering not just exceptional brews but also a commitment to environmental sustainability. Their focus on freshness and planet-friendly practices makes them a standout in the craft beer landscape.

Their mission is to bring the art of craft brewing to a broader audience, delivering a diverse range of global craft beer styles directly to customers and local hospitality businesses. Quality is non-negotiable at Geist Brewing Company. They source only the finest ingredients to create their craft beers, ensuring that every sip is an experience worth savouring.

Geist Brewing Co. Rajajinagar offers a charming and intimate craft beer taproom, cocktail bar, and restaurant with a picturesque view overlooking the Orion Mall lake. It’s the perfect spot for craft beer enthusiasts to gather and enjoy a selection of meticulously brewed beers in a cosy setting. Whether you’re looking for a relaxed evening out or a place to unwind with friends, this compact yet charming taproom and bar has you covered.

Must-try Beers

Geist Weiss Guy, Geist Kamacitra, Geist Uncle Dunkel, Geist Witty Wit, 

Limited Release 

Geist Kölsch-Style Ale, Geist Picket Fence IPA, Geist Show Me The Honey

Ironhill, Bengaluru

Ironhill India in Bangalore is an extraordinary microbrewery, earning the title of the world’s largest, sprawling across an impressive 1.3 million square feet. Here, luxury seamlessly blends with the art of brewing, creating a haven for those seeking an unparalleled experience.

At ‘Ironhill,’ the heart of this expansive region, you’ll discover the art of brewing at its finest. They offer an impressive selection of 8 freshly brewed beer flavours, expertly crafted to tantalize your taste buds. These brews are perfectly complemented by delectable appetizers, ensuring a memorable culinary experience. German Hefeweizen, Belgian Witbier, English Red Ale, Summer Lager, Ragi Ale, Irish Stout, New England IPA, and Apple Cider are among the beers available.

With an extensive menu featuring diverse beer flavours and delectable cuisine, it’s a destination that promises a sensory journey like no other. Whether you’re a craft beer enthusiast or simply seeking an idyllic retreat, Ironhill India is a must-visit destination for those looking to savour the finer things in life.

Must-Try Beers 

Rice Lager, Blueberry Cider, Lite Lager and Cream Ale

Seven Rivers Brewing Co , Goa

Seven Rivers Brewing Co., nestled within the picturesque Taj Holiday Village in Candolim, Goa, is a unique collaboration between AB InBev and IHCL. This exceptional brewpub offers an unforgettable experience, combining artisanal beers, gourmet cuisine, and innovative cocktails. Seven Rivers takes pride in creating beers that cater to the distinctive Indian palate, using locally sourced ingredients. Each brew is a testament to its commitment to quality and flavour.

Located within a remodelled Portuguese Villa, Seven Rivers Brewing Co. provides a serene Goan ambience. Guests can choose between cosy indoor seating and spacious outdoor arrangements, allowing them to savour delightful brews while basking in the soothing Goan weather. It’s a place where exploration, engagement, and connection come naturally, making it ideal for those seeking vibrant experiences. With its commitment to crafting beers for the Indian palate, serene Goan ambience, and dedication to life’s limitless possibilities, it has become a destination that promises unforgettable experiences. It’s where great beer meets great times and where the tribe of “beerers” finds a home.

There’s something for everyone to savour and enjoy, from their core craft beers to their speciality selections. Orange Witbier, Bohemian Pilsner, POI Lager, and Tropical India Pale Ale are among their core beers, while Kokum Gose, Abbey Dubbel, All Day Kolsch, and Imperial Coconut Porter are among their speciality brews.

Must-Try beers

Orange Witbier, POI Lager, Kokum Gose, Imperial Coconut Stout and Abbey Dubbel

Long Boat Brewing Co.

Long Boat Brewery is a destination that transports you to an authentic Viking ambience, where the spirit of adventure and valour reigns supreme. From the moment you step in, you’ll feel like you’ve been transported back in time, surrounded by elements that pay homage to the fearless seafaring warriors.

In the spirit of the Vikings, Long Boat brings you a drink menu that embodies the essence of guts and glory. The offerings are a tribute to the fearless hearts that once conquered the seas and silenced thunderstorms, all while raising their mugs in merry celebration. Whether you’re seeking the perfect accompaniment for a quick dinner before a movie or planning a grand party, Long Boat has the ideal libations to elevate your night out. 

Long Boat’s unique beer flavours are designed to please every drinker’s palate and tantalize your taste buds. Whether you’re a seasoned beer enthusiast or new to the world of craft beers, there’s a brew here that’s sure to leave a lasting impression. The brewery has a line-up of eight delectable brews, including Berliner Weisse, Watermelon Wheat, Hefeweizen, Belgian Witbier, Belgian Dubbel, Naught Zero IPA, West Coast IPA, Chocolate-Vanilla Stout.

Must-Try Beers

Berliner Weisse, Hefeweizen, Belgian Dubbel, West Coast IPA, and Chocolate-Vanilla Stout.

These are just a few examples of the iconic breweries and taprooms in India. The craft beer scene is rapidly evolving, and new breweries are constantly emerging in different cities across the country. So, if you’re a beer enthusiast, make sure to explore and discover the exciting world of Indian craft beer.

The post Raise A Glass To India’s Top Beer Destinations first appeared on Brewer World-Everything about beer is here.

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Authentic Storytelling

Craft beer enthusiasts appreciate the story behind a brand. Share the unique history, inspiration, or brewing process that sets your beer apart. Use compelling narratives on your packaging, website, and social media platforms to create an emotional connection with consumers.

Unique Brand Identity

Develop a distinct brand identity that reflects your brewery’s values, personality, and target audience. This includes creating a memorable logo, eye-catching labels, and consistent visual elements that differentiate your brand from others.

Creative Label Designs

Craft beer labels are an excellent canvas for creativity and self-expression. Engage talented artists or graphic designers to create visually striking and distinctive labels that catch consumers’ attention on store shelves. Consider innovative printing techniques or special finishes to enhance the visual appeal.

Engage with the Community

Craft beer enthusiasts appreciate local and community-driven initiatives. Participate in local events, sponsor community activities, or collaborate with other local businesses to showcase your brand’s commitment to the community. Engaging with the local community fosters loyalty and word-of-mouth marketing.

Consistent Quality

Maintaining consistent quality is crucial to building a strong brand reputation. Craft beer drinkers value the unique flavours and quality of the product. Ensure that your brewing process, ingredients, and quality control measures are consistently delivering a high-quality product.

Innovative Flavours and Styles

Experiment with unique and innovative flavours and beer styles to pique the interest of beer enthusiasts. Offer limited-edition or seasonal brews to create a sense of exclusivity and anticipation among consumers.

Engaging Social Media Presence

Utilise social media platforms to engage with your audience, share behind-the-scenes content, and build a community around your brand. Encourage user-generated content and actively respond to customer feedback and inquiries.

Brewery Tours and Tastings

Inviting consumers to experience your brewery firsthand through tours and tastings can create a lasting impression. It allows them to connect with your brand and gain insights into the brewing process while developing brand loyalty.

Collaborations and Partnerships

Collaborate with other breweries, local businesses, music bands, or food brands to create unique products or events. These partnerships can expand your reach, attract new customers, and generate buzz around your brand.

Earlier this year, Bira 91 partnered with 5 IPL teams this season serving as an official partner for Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Sunrisers Hyderabad, and Kolkata Knight Riders. Similarly, BLR Brewing Co. collaborated with Great State Aleworks to create a unique beer to celebrate the rich flavours of South India and Brewdog collaborated with Paul and Mike to create Flavourful Mango IPA beer-inspired chocolate. 

Environmental Sustainability

Showcasing your commitment to environmental sustainability can resonate with environmentally conscious consumers. Use eco-friendly packaging materials, minimise waste, and support local sustainability initiatives to differentiate your brand in the market.

Bira 91, Gateway Brewing Co, Simba, Geist & Arbor Brewing Company are actively working toward sustainability by focusing on energy conservation, water management, waste reduction, and sourcing practices. By integrating these sustainable practices into their operations, they demonstrate their commitment to environmental responsibility and inspire other breweries to follow suit.

Conclusion 

Always keep in mind that building a successful brand in the craft beer sector necessitates a blend of sincerity, originality, consistency, and in-depth market knowledge. By implementing these strategies, you can differentiate your craft beer brand and stand out in the market.

The post Craft Beer Branding: The Key to Standing Out in a Growing Market first appeared on Brewer World-Everything about beer is here.

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BrewDog immediately became well-known for its unique and brave approach to brewing, pushing the boundaries with high-quality and unconventional brews. Punk IPA, Hazy Jane, and Elvis Juice are among their most well-known beers.

BrewDog’s expansion has been impressive, they own and run several bars and pubs around the world, where they serve their beers alongside a variety of other craft brews. They have a major role in the craft beer sector, noted for their inventive brews and desire to “make other people as passionate about great craft beer as they are.”

Mark Hobday, Head of Training and Beer Expert at BrewDog, discusses his inspiration for becoming a beer expert, his idea of a good beer, the importance of beer and food pairing, factors he considers when storing and serving beer, and how he selects beers for a bar menu in an exclusive interview with Brewer World.

You can also watch the full interview here, Brewer World Exclusive

Can you tell us a little bit about yourself? What inspired you to become a beer expert, and how did you get started in the industry?

Absolutely. I started in the industry almost 20 years ago when I was 18. So I started working as a bartender at a bar. And I think that’s probably where my passion for beer started from. And I did many years, working as, as I said, as a bartender, moving my way up through into kind of a manager role. And then it just happened within the last five or six years. I found my passion in a training element, so teaching people to be as passionate about beer, as I’ve said already, about wine and spirits as well. But beer became a passion for me probably about 10 years ago. I don’t call myself a beer expert, but I am passionate about beer, and I like to talk about beer. But actually fun. Funnily enough, it was a beer. It was a brutal beer, my first when I tried my first IPA. So Before that, I was just a bit of a lager drinker. Then I tried my first pint of punk, and I said it was about 10 years ago, and it just blew my mind. It was like, “What is this drink? It’s like nothing that I’ve ever liked before. And it was at that point that it made me realise there’s so much more to the beer industry than just lagers with the complexity and the different types of IPAs and other weird and wonderful beers that we do now. It came from that; that’s where my passion came from. So ever since then, I’ve been trying lots of different beers, experimenting with different types, and enjoying BrewDog. A year ago, it was just an organisation that I’ve always been so interested in, and being able to head up their training, is like a dream. So, it started when I was super young, and now at the age I’m at, I’ve been really excited about what’s to come.

Can you tell us a little bit about your role?

I’m the head of training at BrewDog. I support a lot of our new openings. Last year I travelled to Atlanta to help them open up our site there. I spent five weeks in Las Vegas. At the end of last year, which just blew my mind, it was an incredible site. So I do a lot of the project work around training their teams. I also have a collection of what I call regional trainers, one in Australia, Europe, the UK, and America, where I kind of support and coach them and deliver a lot of the training to our teams. They also support some of the, uh, openings. So I do a lot of support for them, including content creation. So when we open up new bars, we want to train them on the history of BrewDog. We want to train on beer, of course—how to feed our guests, how to talk to our guests, how to talk about beer. So I create a lot of the content, whether face-to-face training material, video material, or online courses. Yeah, so it’s just so broad, so I looked over the whole training strategy for BrewDog, and I had a small team around me who helped me in regards to delivering that.

What are some of the qualities to look for in a good beer, and how can people identify them? 

Make sure it’s fresh. That’s one of the things BrewDog, especially, prides itself on but likes to talk about making sure that beer is fresh. That’s one of the reasons why you’ll find the majority of our beer that we don’t have out on the taps. It comes in a can because it doesn’t get exposed to light, which can degrade the quality of the beer so quickly. So freshness is really important. And from a kind of identity perspective, how can you? Identify that it’s things like aroma, taste, and flavour. That’s going to be the things that you notice right away. If you have a beer from a tap, from a bar, or you open up a can or a bottle, you are going to be able to smell whether it’s kind of, maybe not as good as it should be. It might smell like vinegar, wet cardboard, or things like that. So it’s making sure you are using all of your senses, whether it comes to aroma or taste, to be able to see the quality from that perspective, but even if it’s fresh, and it tastes great for me, how I identify the actual quality of a beer is the flavours. So make sure they’re balanced, so you don’t want a beer to be overpowering. You know, you get so many flavours from the hops, and the malts and the yeast we use also have an effect as well. So you want to make sure that all your beers are fresh and balanced and look after them.

Talking about the flavours and aromas, if somebody who’s getting started with craft beers, like somebody who wants to experiment with their palate, What are some of the must-have beers that you would recommend starting with?

To start, you must try beers. So you want a bit of a broad spectrum. When I’m speaking to people about getting to understand beers, I’d recommend them to go for a lager from a basic fresh, crisp, great for the summer months or like a Pilsner or something. It’s a bit more of a basic flavour, but it’s a really good way to introduce yourself to it and then an IPA. Sometimes, like punk or maybe hazy Jane, you get more of a fruity and accessible kind of beer to start with something that’s becoming quite popular at the moment: sour beers with some acidity. Try those different types, and then you can. Everyone’s palate is very different, so not everybody’s necessarily going to taste the same thing. So I think it’s really important to go from different spectrums when it’s more of a primary flavour to a sour beer or a stout. Something like that where you get a lot more complexity, but yeah, lager and ipa, the start would be that.

What are some of the major factors you consider while storing or serving beers, and how do you ensure guests get the best possible experience from the beers?

Yeah, so one of the biggest things, especially around our bars, when we have any problems, whether people think maybe it doesn’t taste right, how to get, as you say, our best experience is all about temperature. So make sure where you’re storing your beer is at the correct temperature, because if beer storage is going 5–10 degrees and that’s storage, whether it’s a seller’s cold room, if it gets warm, that beer’s just going to taste off, it’s going to be foamy, it’s going to be warm, and it’s going to degrade. So, one of the biggest things is keeping it at the right temperature. And as I said before, a bit around the storage of the beer—whether it’s in a can, you don’t want to expose it to too much light, or if it’s in a bottle, you don’t want to expose it to too much light— So if you have a glass bottle, make sure it’s stored somewhere dark, and if you saw them in a fridge to serve to a guest, make sure you rotate it. You always want to make sure that the guests are getting that kind of freshness. But one of the biggest things I say to anybody I’m training or any bars, especially those we’re opening, is to look after your storage. So whether it’s a room or a seller, make sure it’s cold. Don’t keep the door open. I know it sounds really silly, but making sure that you’re maintaining it and looking after all the equipment, even the lines going from the seller to the tap, making sure it’s kept clean, and just looking after your equipment, that’s the real biggest thing there for me.

How do you go about selecting beers for a bar & restaurant menu?

The first thing that you think about is the range. So you want to make sure that, especially at BrewDog, we have a wide range of different styles. Within different lagers, stouts, IPAs, and ciders, and with that kind of variation, when we have different types of beers, we are showcasing varied types of hops and malts. Making sure that we are using various ingredients, it’s all about that kind of variety and excitement, which I think is something we want to consider. We want people to try something amazing every time they visit one of our bars or restaurants, whether a new beer or a kind of quirky style that maybe we brew in one of our small outposts, or limited editions or things we are just going to brew one time just to experiment. Something that we like to do at BrewDog is, we also want to look at the different styles, the different types when we are picking the different ABVs and the different strengths. We want to look at maybe some more entry-level, what we call session-able beers. So things that are lower ABV, but people can have a couple on like a summer’s day and in a social environment, but we also want some of those more punchy beers that maybe have a slightly higher ABV that you want to drink a bit less of, but there are so much more weird and wonderful things that we can do with those higher ABV. So we want to make sure we’re not just going for the standard four to six per cent. We want that range. And finally, we just want our teams. It’s really important for our teams and our kind of management. They’re buying into the different types of beers that we’re kind of putting on our menu. So making sure we’re engaging our teams is so fundamental because, for us at BrewDog, we want everyone to be as passionate about craft beer as we are, and to keep our teams passionate, we have to think about them as well because they’re talking about it to our guests.

We spoke about trends and developments, alcohol-free beers, and how you think consumer preferences have changed over the years.

It’s been really interesting when you say consumer preference. I said I’ve been in that industry for about 20 years, and the kind consumers, the guests, have so much more knowledge now. And there’s that expectation when a guest comes to the bar or whether we serve a guest at a table; they’re coming into your bar, into your restaurant. They’ve already looked at reviews or looked into the drinks that you serve. So they’ve already got a bit of knowledge, and we must keep up with that. It gives them that great experience. For me, it’s another key thing that’s changed. You know, you’ve got so many pubs and bars and restaurants in the hospitality industry that guests now want to get value for money, and that’s not really about how cheap or expensive beer is. So for me, it’s making sure that they get that whole experience. And I think with BrewDog especially, it’s something that we’ve got our finger on the pulse with, you know, different events; we do things that no one else does. And we do dog parties. We do a kind of beer school. We want to teach our guests and make them passionate about beers. I know I’ve touched on that earlier, but is that kind of lifestyle or healthy living? So we do, as I said, the alcohol-free stuff. We do some low-calorie beer, I think it’s understanding what the guests want now. And I think they are; they’ve just got a lot more information in hand, especially with social media and the internet. So it’s making sure we are still those experts and giving them that great experience.

What according to you, are some of the challenges that the beer industry is facing right now?

One of the topical ones I would say at the moment, especially around the UK, and Europe is a lot around the cost of living. Prices are going up. Uh, consumers have less disposable income. With everything that we’re facing and various economic conditions, especially post-pandemic, we’ve got to think about how we can really help them and how we can appeal to that market of people that don’t have maybe as much disposable income. So that’s definitely something that I know we felt in the UK and in and around Europe. I think that’s definitely a big kind of challenge. But I think we’ve had to evolve, and some of the great things that I’ve seen, especially in the Indian market as well, are using more locally sourced ingredients, whether that’s the most, the barley, the types of yeast, or experimenting with different flavours and spices. We’re becoming a bit savvier in how we make our beers and still give them that premium product there, too. So working a bit smarter and still being able to deliver a great product that is still accessible to the masses is the challenge.

Can you tell us your favourite food and beer pairing? How important is pairing the right food with the beer?

It’s a big thing now. Like again, it used to be such a science, I think in the last couple of years with food being such an important market for hospitality, but more so for something I am teaching myself, but for me, the kind of fundamentals are making sure that you’re not having a beer that overpowers the food that you’re eating because you, what you wanna do is complimenting the drink and the dish, or you’re contrasting. So, for example, IPAs are great with spicy foods. Okay. So I’ve been, you know, and, you know, also things like steak, red meats because you’ve got the bold flavours of the IPA with the bold flavours of the spicy foods, so they go quite well together. One thing to avoid when it comes to spicy food is the more carbonated drinks, like some of your lagers and things. That can amplify the spice and overpower it. So that’s where IPA likes red meat, or if you like your food spicy. That’s an IPA right there. That’s a real compliment there.

Another example of a would perhaps be a lager; it’s quite a refreshing, crisp drink there. So it pairs well with salads, or if you’re having some chips or some fries, good for the saltiness of the chips. It goes well with the Crisp Lager, like Lost Lager, for example, would be great. So, I would go with that. If you’re looking at darker beers, for example, like our black Heart, you’re going to find that quite heavy, quite bold, so it goes well with desserts. Quite a lot of shellfish, funnily enough, on barbecues.

What is that one piece of advice that you would like to give somebody who wants to enter the beer industry or wants to become a beer expert?

Try different beers. I think it is actually the things that you think you’re not going to like. So this is something that I’ve done myself. I never used to like dark beers or sour beers, but because I wanted to understand beers, I wanted to talk about them, and because I was so passionate, I just tried beers. And I think it’s a good thing if somebody wants to learn about beers, and again, it goes back to that experience that we have within Brewdog; we give tasters to everybody. If you’re not sure what you want to drink, the teams at BrewDog will give you a taste of whatever you want, so you might find something. There’s nothing better than actually giving somebody something they would never normally try, and it kind of completely blows their mind. But if you’re somebody that wants to learn more about beer, it’s just that the craft beer in the industry is so fast now with all the different stuff. Try things. Find out what you like. Maybe find out what you don’t like. That’s the biggest bit of advice: just try them and go into a brutal bar and try them. They’ll let you try loads.

We’ve talked so much about beers; what is your go-to beer?

If I go into a BrewDog beer, I’ll have a pint of punk. It was the first beer that I got that got me into it. If anybody is wanting to try something different, I would always say, “Go and try a punk. But if you are maybe not a fan of beer or not a fan of IPAs or anything like that, maybe try a kind of New England IPA. I like hazy Jane, it’s not bitter or hoppy, it’s fruitier. For an entry-level beer, I would go for that. And if I’m not in the mood for something bitter, I will go for Hazy Jane especially the guava one that we do, is amazing. So, Jane Guava, and punk. I think I go punk because for me it’s the kind of original, but me and my other half, we love a jane guava there too, so I’m gonna go with two.

What’s next with BrewDog? What are your goals and objectives? What are the plans?

I mean, there is so much at the moment. We’re doing, our sort of big thing is beer, people, and the planet. So we are going to continue to look at how we can be more sustainable as a business. It’s a big passion of James and Martin, our founders. It’s really at their heart: making sure that we have a planet to brew beer on for future generations. So, we will continue to look at real innovative ways of how we can make our beer, but reducing it—I mean, we’re already carbon negative brewery, and we were the first ones to ever have that title. And we want to build on looking after our planet more and more and going more global, especially within the Indian market because it’s such an emerging market and the sort of craft there is and what they’re doing with the local breweries there too. We’re going to continue to open more bars within the Indian market and tap into other countries that may haven’t got as much of a craft beer industry experience. As I go back to our mission, we want to make people as passionate about beer as we are. So we want to take that message out into the world. So it’s super exciting to see how we’re going to become more sustainable and, uh, how we’re going to build and be the real leaders within the craft beer industry.

The post Brewer World Insights: An Exclusive Interview With The Beer Expert From BrewDog first appeared on Brewer World-Everything about beer is here.

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“We have so much planned for this year. It is going to be one of the most exciting 12 months in our short existence.” Says James Watt, CEO & Founder at BrewDog. 

In an interview with Brewer World, BrewDog CEO and Co-Founder James Watt talks about his passion for craft beer, goals and objectives for BrewDog this year, outlets in India, sustainability, the evolution of the Indian craft beer market, and more.

James, Can you tell us about your journey in the beer industry? Where did your passion for craft beer come from?

I was working as a deep-sea fisherman at the time, and my cofounder Martin and I were homebrewing tiny batches of beers from his mum’s garage. We had tasted Sierra Nevada pale ale, and it just blew us away. Nothing like it existed in the UK beer market at the time, so we decided to change that. At first, nobody gave us the time of day – they said it was too hoppy, too bitter, too aggressive. But over time, we found people who recognised that craft beer had the potential to be something special, and those people who took a chance on us enabled us to start generating the momentum that would set us on the path to where we are today. We brewed more and more beer, grew our tiny ramshackle operation from nothing, and become a leading business in the craft beer revolution.

What was your original idea behind starting BrewDog?

We wanted to make the beers we wanted to drink. It was as simple as that. We wanted a beer that didn’t exist in the UK, so we made it ourselves, and we believed other people would want to try it too. Our mission from day one has been to make other people as passionate about great craft beer as we are.

Could you please give our readers a brief overview of your company?

BrewDog is one of the world’s fastest-growing craft beer breweries. We started in 2007 as two men and a dog brewing tiny batches of hoppy beers on the rugged coast of northeast Scotland. We have grown quickly since and now employ over 2,000 people worldwide, we operate more than 100 craft beer venues around the world, as well as 3 beery hotels, and we’re committed to being the most sustainable beer business on the planet. Our business is based on 3 pillars – beer, people, and the planet. Everything we do is determined by our dedication to those 3 fundamental priorities.

Can you take us through your beer range? Are there any upcoming releases?

Our headliners are our year-round beers, led by Punk IPA, which is the #1 craft beer in the UK. It’s our hoppy flagship and is the beer that started the craft beer revolution. Alongside Punk, we have Hazy Jane, Elvis Juice, Lost Lager and Planet Pale Ale, all of which are widely available, firm fan favourites. We then release a wide range of small batch, experimental and seasonal beers throughout the year, and one of the beers I’m most excited for this year is Black Heart – our reimagined 4.1% ink-black dry-Irish style stout. I think it’s going to make a few ears prick up over at St James’ Gate!

What are your goals and objectives for BrewDog this year?

We have so much planned for this year. It is going to be one of the most exciting 12 months in our short existence! We already started by launching BrewDog Las Vegas, an incredible rooftop venue located on the strip in the heart of Nevada, and it’s been doing amazing since we opened the doors. We have huge plans for expansion into India this year too, expanding to 100 craft beer bars across the country over the next decade. We also have some sustainability commitments and ambitions to help reduce our overall impact on planet Earth, including our 9,000-acre plot of land in Aviemore, Scotland, where we are planting an entire forest from scratch, and restoring extensive peatland. All for the good of the planet.

BrewDog is the world’s first Carbon Negative Beer. What do you have to say about this? What sustainable practices are you following or working on currently?

We’re so proud of the work. We’ve done this to remove carbon from our business. We work closely with Professor Mike Berners-Lee and his team to accurately calculate our scope 1, 2 and 3 emissions and then remove double the carbon from the atmosphere via high-quality tree planting programmes. Plus, we’ve purchased a stunning 9,000-acre site in Aviemore Scotland, where we are restoring extensive peatland and planting over 1 million trees. At our facility in Ellon, we’ve invested £12 million in our anaerobic digester facility, which turns our waste into gas to power our brewing. We’ve also spent a lot of time and resources improving our efficiency and reducing waste across the business. There is no point in any of us making awesome beers if there won’t be a planet to drink them on, so sustainability and the planet are embedded into our core values.

What do you think about the evolution of the Indian Beer Craft Market? What beer industry trends do you foresee this year?

There is such an eclectic, emerging craft beer scene in India that I am thrilled we can be a part of. The beers being made locally are mind-blowingly good, and especially excited about the BrewDog beers that we’re making in India exclusively for our local community. I visited earlier this year and loved every single one I tried. I cannot wait to come back and explore more of the country’s vibrant craft beer scene.

Can you tell us about your BrewDog Craft Beer Bar Outlets in India? Do you plan to open more outlets in other cities?

Yes! We have plans to open 100 craft beer venues across the country in the next decade. We already have 3 open and performing above expectations, plus we have plans for two more to open in the first few months of 2023, so the momentum is amazing here already! BrewDog bars are places you can go and enjoy a wide selection of awesome craft beers, paired with locally-inspired cuisine designed by our brilliant chefs’ in-house. We see a broad spectrum of customers visiting our venues, from folks on dates to family, solo drinkers and after-work groups! They are all very welcome, and I love the buzz in our BrewDog bars in India.

You are the producer of the Brew Dogs TV series and published author of Business for Punks and BrewDog: Craft Beer for the People. Can you tell us more about it?

Our TV series in the US ran for 3 seasons and saw BrewDog co-founder Martin, and I travel across the world brewing crazy beers with awesome people! It was such a wild ride and was the #1 show on the network. You can see some clips on my YouTube channel if you’re intrigued. My first book, Business for Punks, was all about my first 9 years in business, and the lessons learned along the way. As any entrepreneur will tell you, the best way to learn is the hard way, and doing things wrong and trying (and failing…!) allowed us to understand what would work for our fledgling craft beer brewery. I wanted to share some of those stories and experiences and hopefully encourage other people to make their own mistakes and see their businesses thrive, as a result.

You are one of Europe’s only holders of the title of Master Cicerone. What piece of advice would you like to give to someone looking to pursue Cicerone certification?

You need to love and understand beer – it was a challenging, gruelling exam, and it took a lot of commitment and revision to be knowledgeable enough to pass. I’m so glad I took the exam and even more delighted that others in the business are now attempting it too! We are proud to have hundreds of Certified Beer Servers in our company as well as a lot of Certified Cicerone, too. We fund these exams for our staff so, they are armed with the knowledge to serve our customers better than anyone else!

Lastly, which is your favourite beer style/ craft beer and why?

I have always loved IPAs, and our flagship Punk is a stellar example. It is full of punchy flavour and aroma and armed with a sharp, bitter finish. I also really love stouts – BrewDog is well-known for its barrel-aged beers, utilising the incredible whisky scene on our doorstep in Scotland, and we’ve just released our brand new stout – Black Heart – which is such an easy-drinking dark, delectable example of the Dry Irish Stout.

The post Meet James Watt, CEO & Founder of BrewDog, World’s Fastest-Growing Craft Beer Brewery first appeared on Brewer World-Everything about beer is here.

The post Meet James Watt, CEO & Founder of BrewDog, World’s Fastest-Growing Craft Beer Brewery appeared first on Brewer World-Everything about beer is here.

Saturday morning witnessed many Mumbaikars, the brand leadership team, employees, and volunteers from the NGO come together and undertake a beach clean-up drive. The two-hour-long drive saw over 120 people including young kids, volunteers, residents, etc cleaning at the popular Juhu Chowpatty beach.

Karan Jain, CEO of BrewDog India said, “As a Mumbaikar, beaches are very close to my heart. I am elated to be at the forefront of this initiative to save the ocean ecosystem and bring people face to face with the reality of plastic pollution. Every step counts and makes an impact. We are happy to see such great participation from people. It is our first drive and we look forward to more such initiatives to make our planet a better place.”

It was the brand’s first beach clean-up drive in Mumbai to spread awareness and provide a platform to take active collective actions. These beach clean-up drives are essential for the health and well-being of communities, beach visitors and marine life. The powerhouse aims to further continue its global mission towards sustainability every year in different cities.

Chintu Kwatra, Founder and Secretary of the Khushiyaan Foundation said, “I am very excited to see the BrewDog team joining hands and ready to be ground warriors to protect the ocean. Team beach warriors have been doing this since 2017 at 10 am every weekend and would love to see more such kind-hearted groups and organizations joining hands. As I always say, Two hands can do wonders and this time, we have many hands for the same.”

Sadly, the 7,000-kilometer-long Indian Coastline is not all pristine beaches. Specifically in Mumbai, the shore is more like a landfill. The beaches are covered with trash – colorful plastic bags, bottles, and food packages are everywhere, often entangled in old fishing nets or rotting fabrics which greatly impact marine life.

Brewdog has been a global leader when it comes to sustainability. These initiatives are a great way to contribute and support social and environmental causes and bring people together for a great cause!

About BrewDog

Since 2007 BrewDog has been on a mission to make other people as passionate about great craft beer as they are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog brews beer that blows people’s minds and has kick-started a revolution.Co-founders James Watt and Martin Dickie shook up the business world in 2010 with the launch of the pioneering crowdfunding initiative Equity for Punks, with the latest round, Equity for Punks Tomorrow, open until September 2021. To date, it has raised over £26m towards sustainable initiatives and welcomed nearly 60,000 new punk shareholders to the ranks of 180,000 worldwide.

With over 100 bars across the globe, export into 60 countries, and breweries in Columbus Ohio, Berlin Germany, and Brisbane Australia, BrewDog continues to take the craft beer revolution to the people, whilst continuing to push the boundaries, invest in their staff, put the beer first, and champion other small breweries in its venues.

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The food maestros Chef Gaurav and Chef Roshan, have curated a special limited edition menu comprising classic Indian dishes with a modern twist, that will leave one’s palate wanting some more. Each lip-smacking dish on the menu is paired with BrewDog’s most well-loved beers, mindfully creating a unique experience for everyone who chooses to be a part of this journey. What’s more? The brewing team led by Paddy Gardiner has brewed special beers with authentic Indian ingredients like coriander etc. to pair with the dishes.

To know more about ‘The Tadka Trail Supper Club’ we’ve explored an interview opportunity with Chef Roshan and Chef Gaurav Gidwani who’s a well-known face in the F&B Industry over the past 17 years. Here’s what they had to say about their trip to the BrewDog Bars in the UK.

What is ‘The Tadka Trail Supper Club’? Walk us through your experience from BrewDog UK bars.

Chef Gaurav: Supper club was a walkthrough of three different destinations. We started from Waterloo, and went to Ellon – which is the headquarter of BD and then Manchester. We had a very simple menu where we stuck to the authentic flavors of Indian food without tweaking it for the UK palate. Also looking at the cooking constraints and getting the depth of flavors and intensity of the gravies to match the authentic Indian flavor profile.

We cooked our gravies for about 7-8 hours and more in different places because of the temperature variance. We carried masalas from here. We also served some dishes in clay pots that we carried from here. Like the Phirni Crème Brulee, which was our take on the traditional Crème Brulee and it was served in a traditional clay pot!

What have you been exploring recently with beer and food pairing?

Chef Gaurav: As far as the beer and food pairing is concerned, we’ve been exploring beers with a lot of seasonal fruits and seasonal flavors. So, we’re trying to play around with hyper-local flavors. For e.g On Mother’s Day, we did a Mawa Cake French Toast with caramelized mangoes and raspberry Brulee. We keep exploring such flavors when it comes to beer and food pairings!

Do you have any guidance for pairing principles with BrewDog’s beers?

Chef Gaurav: As far as the beer and food pairing principles are concerned, we look at the consumption markets. In India, we see a great consumption pattern of wheat followed by lager and stouts. We have Insta Cloud, our wheat beer which has lovely notes of orange, mandarin, and cilantro…its very citrusy and herbaceous notes that goes very well with Indian palates and kebabs etc.

The lager – a very refreshing one – Sudoku Rice Lager – pairs very well with Pan-Asian food that we have on the menu like baos, dimsums, street style Chinese that we have. And the stout has beautiful chocolate and coffee flavors that could be beautifully paired with the sundae that is there we have on the menu the brownie Sunday that we have, which has flavors of Madagascar chocolate, salted caramel and chocolate chip cookie and brownie that is there on the menu. These are the major things and principles that we hold onto based on the consumption market.

Where do you draw your culinary inspirations from?

Chef Roshan: Culinary trends are forever evolving. As the patrons are more aware now being well traveled and well read. It is important to meet their expectations and leave a stamp of the chef’s authenticity and interpretation of the cuisine on their hearts. My time with regional Indian cuisines through my travel inspired me to showcase techniques and ingredients on the world stage.

Why, in your opinion, should bars, pubs and microbreweries pay just as much attention to their food menu selections as they do to their beer menu?

Chef Roshan: In Indian culture we like to dine without drinks. With a plethora of eating options, one should be careful to pair it with the beers as the experience of different styles of beer changes with the type of food – creamy, spicy, etc. The perfect pairing on the table gives an exceptional experience.

What’s your all-time favorite beer and food pair?

Chef Roshan: My favorite is The Patriot Burger along with Punk IPA. The meat caramelization along with pickles go really well with citrus aroma and tangerine notes from punk IPA.

The post Brewdog India Presents ‘The Tadka Trail Supper Club’ In The UK first appeared on Brewer World-Everything about beer is here.

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BrewDog One Horizon Center will be pouring its exclusive headliners imported from Scotland like Hazy Jane, Punk IPA, Lost Lager, Dead Pony Club, etc, and feature the brand’s signature extensive beer list. The brand is known to bring local communities and friends together, and this reflects in its stellar line-up of guest beers which will include some of the most loved and upcoming beer brands.

Coming from two guys, one dog, and a dream who started it all, BrewDog Gurugram will serve the brand’s legendary menu perfect for kids and families. Enjoy everything from flavorful sides like Loaded Fries, comforting mains like Kung Pao Bowl, Three Cheese Macaroni, IPA Fish ‘N Chips, BBQ Pork Ribs, Paprika Paneer Steak, and Thai Green Curry. For the all-time favorite beer and burger/pizza combination, indulge in Thai Chicken Burger, Ole-Mole Chicken Burger, BBQ Pulled Pork Burger, and pizzas like Fungi Firecracker, Pop-Up Pepperoni, BBQ Chicken, and many other options. For some more drooling options, try the Nan Bombs, Thai Chicken Skewers.

Mr. Karan Jain, CEO of BrewDog India says, “BrewDog at One Horizon Center marks a new era for the craft beer revolution in India. The city’s buzzing nightlife sets the perfect scene for us to open a bar in the millennium city. We also plan to take the brand to tier2 cities like Chandigarh, and Amritsar, amongst others in the coming days. We are excited to see the beer scene grow in India’s capital city into one of the best in the world and we believe our bars are central to that. We inspire a new kind of hospitality experience, combining our biggest passions with sustainability at its core. With the incredible brewery and a clued-up crowd of beer fans, we are excited for BrewDog Gurugram.”

Known for its dog-friendly space, this one is going to be no different. Paw-parents are welcome with their pets and the crew at BrewDog will make sure that they have an equally good time.

Chef Gaurav Gidwani, the F&B Director of BrewDog India, has put together a menu that beautifully amalgamates the BrewDog-style food with local favorites to accompany all the bold beverage flavors. BrewDog Gurugram combines the best of food and drinks and indulges in the world-famous menu especially brewed and tuned for the Indian palate. The menu lets you take a flight!

Adding to the excitement, Mr. Pratekk Chturvedi, COO of BrewDog India commented, “The choice of One Horizon Centre is very strategic as it is accessible to a diverse and evolved audience. The space carries the signature vibe and ambiance of BrewDog that has made it a favorite across the world. You can enjoy a variety of the BrewDog signatures which will be available at the outlet for all beer fans. We intend to bring a fabulous mixture of hospitality, great beer and our famous bar bites to make it an ideal destination.”

The BrewDog Experience

BrewDog at One Horizon Centre in Gurugram is India’s third Brewdog bar and is spread across 2500sq. Ft. It is marked by the BrewDog interiors of exposed brick and industrial edge. The high ceilings add to its advantage and offer diners a vibrant al fresco seating space. The seating is a mix of antique wood tables with a metal finish. The old-world style exposed brick and concrete walls are highlighted with an interesting use of metal mesh. The signature graffiti octopus is sprawled across the wall, dominating its visual effect. BrewDog bars extend a similar vibe with their signature interiors – all promise great beers and fun times!

The Taproom in Gurugram is set up with 24 taps which is set to showcase BrewDog’s portfolio of more than 400 beers. Among their jaw dropping tally of 400 beers, 24 will be on tap at any given time, thus, providing an extensive choice in a market where there currently is none. The Punk IPA, Hazy Jane, Elvis Juice, Clockwork Tangerine, Cocoa Psycho, etc are all loved globally and have performed really well at their bars across India.

BrewDog’s India foray has been made possible by Aloha International BrewPub under the leadership of Chairman, Mr. Rohit Jain. With two successful outlets in Mumbai, the brand has recently signed to open 25 pubs in the country. Internationally BrewDog has made waves in the last decade, with over 130,000 crowdfunded shareholders, 5 breweries on 3 continents, and distribution to over 80 markets.

BrewDog Gurugram’s doors are already open and the taps are pouring with their signature beers. Head over and grab a pint, experience the punk!

The post Scottish Craft Beer Powerhouse BrewDog Opens Its Doors In Gurugram first appeared on Brewer World-Everything about beer is here.

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