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Beer poking is an age-old tradition which dates back more than 400 years ago. It was quite popular in the colonial era where a combination of heat and alcohol was preferred during the cold winters. When Colonial Americans were sitting by the campfires in winter,

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Susanne Hecht Global Sales Director, Schneider Weisse History and alcohol haven’t always been the best of companions, they are often seen as two externalities of time and their association isn’t seen as a common one. One tends to inhibit your senses and the other helps recall one’s

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