The Merchandising Marvel

Brand Promotion: Beer merchandise, from branded glassware to t-shirts adorned with witty beer-related slogans, serves as a walking billboard for your brewery. Customers who sport your merchandise become ambassadors for your brand, sparking conversations and piquing interest in your beers.

Additional Revenue Stream: Beyond the primary focus of brewing beer, merchandise can be a lucrative source of income. As enthusiasts and fans seek out unique, brewery-specific items, offering a well-curated selection of merchandise can substantially bolster your bottom line.

Limited Edition Appeal: Introducing limited edition merchandise tied to special beer releases or events can create a sense of urgency among your customers. Scarcity and exclusivity can drive sales and excitement around your brand.

The Variety Beer Pack Advantage

A Flavorful Journey: Variety beer packs are a delightful way for customers to explore different beer styles and flavours within your brewery’s portfolio. Whether they’re new to your brand or loyal fans, variety packs offer a convenient and engaging tasting experience.

Seasonal Selections: Crafting variety packs tailored to specific seasons or holidays can tap into seasonal beer trends and boost sales during peak periods. Think summer packs with crisp, refreshing brews or winter packs featuring robust stouts.

Customization Options: Allowing customers to create their own variety packs from your available beers fosters a sense of ownership and personalization. This not only meets individual preferences but also increases the likelihood of repeat purchases.

Expanding Your Reach

Online Presence: To maximise the sales potential of both merchandise and variety packs, establish a strong online presence. A well-designed e-commerce platform enables customers to browse and purchase your products from anywhere in the world.

Collaborative Marketing: Partnering with local businesses or influencers can broaden your reach. Collaborative merchandise or variety packs can attract new customer segments and create a buzz around your brand.

Events and Promotions: Hosting in-person events, such as beer tastings, merchandise release parties, or festivals, provides an opportunity to showcase your offerings and directly engage with customers.

Feedback-Driven Adaptation

Customer feedback is invaluable in fine-tuning your merchandise and variety packs. Regularly solicit opinions, track sales data, and adapt your offerings accordingly to keep pace with changing preferences and market trends.

In the competitive world of craft beer, sales opportunities abound through beer merchandise and variety beer packs. These strategies not only serve as powerful marketing tools but also open new revenue streams for your brewery. By offering unique and engaging merchandise and thoughtfully curated variety packs, you can enhance your brand’s visibility, appeal to a broader audience, and ultimately boost your sales in the dynamic and ever-growing craft beer industry.

The post The Power of Beer Merchandise and Variety Beer Packs in Unlocking Sales Opportunities first appeared on Brewer World-Everything about beer is here.

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Over four sessions, an estimated 40,000 attendees will:

– Tour America’s brewing landscape, one ounce at a time, with access to more than 1,500 different beers from over 500 of the nation’s finest breweries

– Have access to educational and interactive seminars on beer appreciation

– Have the opportunity to speak with and learn from industry experts and brewers

– Enjoy plenty of entertainment, including games, live music, special 40th anniversary activities, and more

– Receive a commemorative, collectible tasting glass

In addition, PAIRED®, the unforgettable craft beer and food pairing event at GABF, will be back and better than ever. 25 chefs will be paired with 25 breweries to curate a tasting menu to dazzle the tastebuds of foodies and beer lovers alike. Beers served at PAIRED will not be available on the festival floor. For the first year ever, tickets to PAIRED will be available with and without admission to the GABF general session.

The Great American Beer Festival has grown exponentially since 1982, where just 24 breweries and 47 beers were present. GABF sits at the top of beer lover’s bucket lists year after year and unites people from all corners of the country to celebrate the nation’s craft beer industry. For beer aficionados, experts, and hobbyists alike, this is the event of the year that’s not to be missed.

Tickets are available for anyone of legal drinking age (21+). For more information and to purchase your ticket, please visit www.greatamericanbeerfestival.com.

About the Brewers Association

The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 5,600-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference® & BrewExpo America®, SAVOR™: An American Craft Beer & Food Experience, Homebrew Con™, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com® and about homebrewing via the BA’s American Homebrewers Association® and the free Brew Guru® mobile app.

The post Great American Beer Festival Returns To Celebrate 40 years Of Craft Beer first appeared on Brewer World-Everything about beer is here.

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Brewer World has been serving the industry with exceptional content by connecting millions of readers and beer enthusiasts from all over the globe. As India’s first and only platform devoted to the beer industry, Brewer World, during the last few years, has been following the market trends by closely working with the beer industry in India and the rest of the world.

Projected Market Growth

The demand for Indian beers made from malt is rapidly growing in the global market. About 34.3% of alcohol consumed is in the form of beer across the world. Craft beer is estimated to be the fastest-growing segment during the forecast period. The strong beer segment is expected to reach 5,728.16 Mn litres in terms of volume by 2025 continuing to be the dominant segment. The craft beer segment is expected to grow at a rate of 108.59% in terms of volume over the forecast period.

Craft beer is anticipated to be the fastest-growing segment during the forecast period. The strong beer segment is anticipated to reach about 5,728.16 Mn litres in terms of volume by 2025, which already continues to be the dominant segment. As per Research and Markets, the craft beer segment is expected to grow at a rate of 108.59% in terms of volume over the forecast period.

According to Statista, the Indian beer industry has been responsible for generating a revenue of US$12,937 Mn in 2021. The market is expected to grow annually by 11.97% (CAGR 2021-2025). In global comparison, most revenue is generated in China (US$121,907m in 2021). Concerning the Beer industry, volume is expected to amount to 6,135.7ML by 2025 and the market is expected to show a volume growth of 14.4% in 2022.

Within a relatively short space of 10 years, India has nearly 250 brew pubs, with the newer ones coming up in Mumbai, Pune, Hyderabad, Goa, Kolkata and Chandigarh. Gurgaon and Bengaluru are where the bulk of them are concentrated. Most of the brewpubs are undoubtedly fuelled by the young urban professionals in both locations. Market insights point that India’s emerging beer market is likely to witness an even bigger boom in craft beer consumption in the years to come.

Thus announcing Brewer World Conclave 2022 – India’s only dedicated three day expo cum conference aimed at the Beer and Brewing Community in India is scheduled to take place from 24th to the 26th of February at KTPO, Whitefield, Bengaluru. By bringing together brewers, owners, distributors and key industry suppliers across the globe, Brewer World Conclave is slated to be the number one annual gathering for the beer industry.

Understanding Expo

BW Expo is the trade fair for all things centric to the beer and brewing industry. This is where one conversation moves the whole industry. It is the power to build a better world and future. With BW Expo, you discover unique opportunities through connecting minds and creating the future through sustainability.

Expo provides space or rather stalls to showcase new innovations, technologies and ideas. It is not just restricted to the mega-trends in the industry, but also the smaller independent brands that offer so much potential for innovation. The exhibition is part of the Brewer World Conclave 2022 and will run through the entire event.

BW Fest

BW Beer Fest is a B2C driven concurrent event in parallel to the B2B trade fair where it takes place over a 2-day period on February 25^th and 26^th at KTPO, Whitefield, Bengaluru. Over 15 beer brands would be able to sell their beers and merchandise directly to the consumers.

BW Conference

BW Conference is an event that brings together brewers, owners, distributors and industry leaders from across the globe. Aimed at providing exceptional value to the Indian beer & brewing industry, which is a rapidly growing beer market, BW conference comprises a series of presentations, deep dives and discussion groups held between 24^th – 26^th February.

A conference has the capability to expand the Conclave’s usual focus of brewing quality beer to focus on skills development, industry leading innovations and other business strategies to help you face the “new normal” with confidence. You don’t want to miss this one out as it features productive sessions with some of the industry’s best and brightest experts.

The Beer Of India Awards

The Beer of India awards aims to award excellence in the Indian brewing industry. A first of its kind awards show in India, conducted by Brewer World, is solely dedicated to the Beer and Brewing Community.

The mission of the awards ceremony is to recognise the excellence in beers across India with a blind tasting judging process. It aims to become one of the most premier Beer judging competitions for the Beer Industry in India. This is a competition that is strictly open only to commercial brewers and microbreweries of all production sizes in India barring home brewers.

The judging process is expected to take place from the 10^th of January, 2022 up until 10^th of February 2022. With a professional and certified judging panel of BJCP Judges and Cicerones, The Beer of India awards is all set to make its mark on the industry. The Results will be announced during the BW Conclave held at KTPO, Whitefield, Bengaluru on Friday the 25^th of February.

Technical Workshop

A technical workshop is slated to happen on the third day of Brewer World Conclave. It is expected to consist of presentations followed by an interactive hands-on session. Most importantly, the workshop will enable breweries/brewers to effectively address quality questions and uncover potential problems thus incurred. It is scheduled to take place on the 26^th of February, 2022 at KTPO, Whitefield, Bangalore.

As the date for Brewer World Conclave closes in, all of the events under each section will be updated with a precise schedule. Stay tuned for more details.

To know more about the Brewer World Conclave, reach out to our team members (contact details are listed below) or visit us at https://www.bwconclave.com.

Arindam – +91 95135 58881 or e-mail arindam@brewer-world.com

Prasad –  +91 98716 28542 or e-mail prasad@brewer-world.com

The post A Roadmap Of Brewer World Conclave 2022 first appeared on Brewer World-Everything about beer is here.

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Arguably one of the best cuisines in South Asia, Sri Lanka’s food is not for the timid-hearted and stands out thanks to the use of the myriad spices that the island is so prized for. As such, the flavours tend to be all the more complex and nuanced.

Fox In The Field, a Whitefield-based microbrewery recently held a Sri Lankan Food Festival where the Brewer World team had a rare chance to interact with seasoned food writer and restaurant critic – Priya Bala. While Priya believes her career in food writing was a little bit of serendipity, this bon vivant has been interested in food and cooking since she was a child. “I come from a family where all the women are splendid cooks! I started baking when I was 7 or 8 years old. Fast forward to when I joined Times of India, and Bombay Times was launched: we were in between food critics and my editor, Bachi Karkaria, suggested I write the reviews. It was very daunting for me as a newbie in my early twenties to be entrusted with commenting on restaurants but I did that and went on to enjoy it!” Priya told us when asked about how her passion for food writing was born.

Today, Priya is hailed for her insightful anecdotes on regional cuisines. She has also edited several Food Guides for Bengaluru in addition to authoring a number of books such as Food Prints – A Trail of Food and Memories, Secret Sauce: Inspiring Stories of Great Indian Restaurants and Start Up Your Own Restaurant: The Definitive Guide for Anyone Who Dreams of Running Their Own Restaurant.

At Fox In The Field, we were greeted with a sumptuous spread of authentic Sri Lankan bar foods, exclusively curated by Priya Bala, which were also paired with beers that have been crafted under the guidance of Head Brewer, Mr. Roop.

We couldn’t help but ask Priya the inevitable question that crops up in the mind of anyone who is new to Sri Lankan cuisine: Is it similar to the food we get in South India? “Well, yes and no,” she replied. “There are just some similarities with Kerala cuisine in the sense that there is a lot of coconut milk used and that it’s seafood-centred, which all coastal cuisines kind of have in common. But it is also very distinct in the use of the spices we use such as cinnamon. The indigenous veggies and greens are also very distinct and there’s also the use of lots of dry fish. We use a condiment called Maldive fish which is super dried tuna and could probably be like the balachung of South Asia. So yes, Sri Lankan food is certainly unique and when I think of home or Sri Lanka, there are certain flavours that stand out that sort of symbolise Sri Lankan food.”

For the Sri Lankan Food Festival curation, Priya drew inspiration from a repertoire of what she likes to call Sri Lankan Short Eats. These can be anything between little snacks to something that can be served at a high tea to something that pairs really well with beer and arrack.

The entire fare was a collection of mouth-watering caramelised onion-infused savoury Seeni Sambol patties and crispy Chinese rolls filled with seasoned chicken, followed by Priya’s very own take on the Malu Pang and finally, some crumb-fried Fish Cutlets.

But that’s not all.

Being a fond beer drinker herself, Priya also offered us some great tips on pairing these short eats with beer styles that we all love!

Check out the full video below:

“The patties are a very popular snack in Sri Lanka and we’ve decided to pair it with Fox In The Field’s Lager,” explained Priya. “The Chinese Roll is honestly one of my favourites and so is the Hefeweizen. The Chinese Roll is also crumb-fried; you can never go wrong with crumb-fried,” she added. “So I’m just pairing two of my favourites together here.”

“The Malu Pang, which also means ‘fish bread’ in Sinhala is also a very popular snack that’s mostly filled with fish,” she continued. “This is my reinterpretation; I’ve put some slightly sweet pork into it and we decided this would go well with the Tripel IPA.”

“The fish cutlet is an absolute favourite of mine,” revealed Priya as she moved onto her fourth pairing. “In Sri Lanka this is made with canned fish for some reason, but here we are using fresh fish. It’s very mildly spiced with a hint of green chilli and pepper and is again, crumb-fried, obviously! This one’s served with a side of some very interesting mustard mayonnaise and we thought it would go really well with the Saison Farmhouse. I think this pairing works really well because this is just something you can keep popping into your mouth and the beer washes it down really beautifully.”

For those who are visiting Fox In The Field and want to drink through till dessert, Priya has the perfect pairing for that too! For her fifth and final pairing, Priya introduces us to the Watalappam, which is Sri Lanka’s most popular, most common, ubiquitous dessert. “It’s made with some of the ingredients the island is most well-known for like coconut and palm jaggery and is also scented with cardamom and nutmeg. This one, is being paired with the Chocolate Stout.”

“What is it about beer and food that makes people want to come together to share as an experience?” we asked Priya.

“More than wanting to come together, I think eating and drinking together is one of the most communal things we can do for sheer pleasure and joy and I really believe in that,” Priya said. “Especially during the lockdown when all of us were so isolated and missed human contact – the thing I certainly missed the most was beer and conversations with friends.”

Of course, this is just a gist of our experience with Priya at Fox In The Field. To get a closer look, check out our video and tell us which pairing appeals to you the most and why!

Brewer World Exclusive

The post From Malu Pang To Wattalappam, Here’s Priya Bala’s Guide To Pairing Sri Lankan Short Eats With Beer first appeared on Brewer World-Everything about beer is here.

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Today, brewpubs are paying just as much attention to their food selections as they do their beer menus, going the extra mile to ensure one pairs well with the other. Take XOOX Brewmill, for instance. Built from an old mill – a manufacturing unit from the 70s, this magnificent, 15,000 square feet, three-storeyed, Bengaluru-based microbrewery is one of the most spectacular places for great-tasting craft beer the Beer Capital has seen. It attracts both locals and expats with an ambience that seamlessly transitions between cosy corners tucked away indoors and an open-air lounge for those who wish to go the al-fresco way and is even designed to give visitors a live demonstration on how their beers are made.

Undoubtedly, their taps are always brimming over with a wide range of styles but their food leaves you equally spoilt for choice. From flavourful Baida Rotis and Ghee Roasts to light Asian Curries and Cheesy Quesadillas and Pizzas – XOOX Brewmill’s food menu lets you have the best of all worlds! But that’s not all. The staff is on a mission to deep-dive further into the art of beer and food pairing to whip up some scintillating combinations for our tastebuds! On 22^nd November, the microbrewery conducted an exclusive tasting session – an intimate gathering of some of Bengaluru’s most revered beer connoisseurs and experts. The focus group was treated to a variety of beer and food combinations, post which, attendees recorded their observations and feedback.

What was on the menu?

A dazzling range of beer styles served with portions of the most lip-smacking dishes! Their famous Japanese Dry Blonde Ale was contrasted with a spiced Tandoori Paneer & Fig while the Mango Cider was matched against savoury chops made of minced soy. A juicy Cheese Chicken Bacon burger accompanied the Smoked Lager and the Milk Stout was married with a side of Kerala Beef Fry. Meanwhile, the Belgian Wit was complemented by a chicken marinated in a tangy, orange-flavoured sauce – the Santrewala Murgh Tikka.

The Brewer World team was ecstatic to be on the guest list and couldn’t resist approaching Rekhansh Karamchandani, Founder and Managing Director of XOOX to pick his brain on bringing beer and food together in perfect harmony.

1. Is there really any right or wrong to the art of beer and food pairing?

Beer and food are both very subjective in nature and there is no textbook definition of pairing the right food with the right beer. But if you know your style of beer and if you know the ingredients that are going into your food – you will most probably be able to tell what works and what doesn’t when it comes to a particular beer style or cuisine. It took a lot of trial and error over the years, by brewers and connoisseurs to put together guidelines on pairing certain beer styles with different categories of food. There are a lot of people who take reference from these sources but I don’t think there is anything definitive when it comes to beer and food pairing.

2. Would you say food pairing is more science or art, or a combination of both?

In my opinion, pairing beer with food is definitely more of an art than science. It is purely the impression each pairing makes on the brewmaster and the chef – a conscious decision they arrive at after analysing what effect a particular beer could have on specific ingredients of a food item.

3. India has so many states and so many special types of cuisine. What are some of your favourite tips to follow when pairing Indian beer with food and why?

Like I mentioned, there are no hard and fast rules when it comes to beer and food pairing. But I do have a few favourite tricks I like to swear by. For instance, India drinks a lot of Wheat beer. I like to pair these beers with some spicy Indian food to contrast the flavours.

For a typically bitter, hop-forward IPA, barbecued meats or any kind of grilled food that gives off that smoky aroma and flavour would be a great compliment. We also do something called the Scotch Brown Ale at XOOX which we usually pair with a lot of delicately flavoured Japanese foods like sushi and exotic seafood. On the other hand, if you’re having a lager, I’d suggest pairing it with something light like a salad.

4. Why, in your opinion should bars, pubs and microbreweries pay just as much attention to their food menu selections as they do to their beer menu?

Firstly, it’s a very conscious decision to open a microbrewery or a taproom. The real reason behind opening a taproom or a microbrewery is that you are marketing – or rather – selling your hero, which happens to be your beer. But what most people forget in the process is that if you have a kitchen associated with the same place where you are selling your beer – food needs to be of prime importance too. We should do complete justice to the experience of the customer by trying to keep those kinds of foods in the menu that marry well with our beers. And though there is no fixed method of doing this, I believe if the brewer and the chef work together on various beer and food combinations, it would definitely elevate the customer’s experience by several notches.

It is very difficult asking pubs, bars and microbreweries to do this because not everyone has the same process, or understands the intricacies of beer and food pairing. But, I think as a community it is very important to learn from each other. The average consumer is looking to have a different experience in a different brewery every time. If the chefs and brewers conceptualise both their beer and food menus keeping customer palate preferences in mind, it will enhance customer experience tenfold!

Brewer World Exclusive Interview 

The post Harnessing The Power of Beer and Food Pairings To Elevate Customer Experience: XOOX’s Rekhanksh Karamchandani Tells Us More! first appeared on Brewer World-Everything about beer is here.

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Belgian Beer Weekend – Brussels, Belgium

Belgium produces 450 different kinds of beer making it a paradise for beer-lovers across the world. For those eager to taste as many beers as possible in a short span of time, the Belgian Beer Weekend is the festival you should to be at. Belgium’s big and small breweries gather at La Grande-Place in Brussels to exhibit their own versions of the brew in addition to live music shows and other entertainments.

Estimated date of the festival: September 4 – September 6.

International Berlin Beer Festival – Berlin, Germany

Over 2400 different beer specialities and close to 350 breweries from 90 countries – that’s what Berlin’s International Beer Festival is all about. This three-day event is organised in Munich every year to celebrate International Beer Day. The festival brings together different brew cultures and culinary experiences from around the globe. The festivities also include live music.

Date of the festival: August 7 – August 9.

Slunce ve skle in Plzeň – Černice, Czech Republic

Slunce ve skle, which literally translates to “sun in a glass”, is a festival to celebrate Czech Republic’s micro-breweries. This festival is not an occasion to get tanked, rather an opportunity to taste different varieties of beer while appreciating the art of brewing. Which is why, you will find around 80 different beers on tap displayed along with small glasses instead of the big beer mugs. For those who love learning about different beer cultures, this festival is for you.

Date of the festival: September 18 – September 19.

Oktoberfest – Munich, Germany

Germany’s Oktoberfest is without doubt the most popular yet traditional beer festival in the world. The fest is held every year in Munich to celebrate the country’s appreciation for the age-old Bavarian brewing culture. The event is the opportunity of a lifetime for brew-lovers to enjoy steins of the finest German beers. Funfair, live music, traditional cuisines and parades are some of Oktoberfest’s other attractions.

Date of the festival: September 19 – October 4.

Kitchener-Waterloo Oktoberfest – Ontario, Canada

Kitchener-Waterloo Oktoberfest is a nine-day festival that takes place every year in the twin cities of Ontario; Kitchener-Waterloo. Known as Canada’s Greatest Bavarian Festival, it is the second largest Oktoberfest in the world after Germany’s original version. In addition to the beery celebrations, the festivities include other entertainments and cultural attractions.

Date of the festival: October 9 – October 17.

Great American Beer Festival – Denver, Colorado

GABF or Great American Beer Festival is a 3-day event hosted by the Brewers Association every year in Denver. This incredible festival attracts beer-lovers from all over the world to sample several thousand varieties of American craft beers. Festival highlights include competitions where America’s top breweries are awarded medals.

Date of the festival: September 24 – September 26.

Great British Beer Festival – London, England

Organised by the Campaign for Real Ale (CAMRA), Great British Beer Festival is one of the biggest events in the cider and beer world. The fest serves as the perfect opportunity for beer-enthusiasts to sample a wide variety of international beers, real ales, ciders and perries. Live music and street food are some of the other festival attractions.

Estimated date of the festival: August 4 – August 8.

Oregon Brewers Festival-Portland, Oregon

Oregon Brewers Festival is a four-day event that celebrates America’s craft beer industry. It is a famous outdoor fest where close to 80 independent craft beers with tasting glasses are set up along the Willamette River banks. The fest is perfect for fans of craft-beer. They get to taste some of America’s finest Belgians, pilsners, saisons and more while enjoying the live music.

Date of the festival: July 22 – July 25.

Beerfest Asia-Downtown Core, Singapore

Since its conception in 2008, Beerfest Asia is Southeast Asia’s largest beer festival and takes place every year in Singapore. The fest starts with a ‘Beerfest Run’ where the participants run for 2 kilometres around the famous Marina Promenade before drinking their night away. With craft beers from around the globe, live music and other entertainment line-ups, Beerfest Asia is a real treat for all festival-cum-beer enthusiasts.

Date of the festival: June 25 – June 28.

Qingdao International Beer Festival – Shandong, China

First conducted in 1991 to celebrate the city’s 100^th anniversary, Qingdao International Beer Festival is popularly known as Asia’s Oktoberfest. Apart from the finest beers from international breweries, the fest also features carnival games and rides, drinking contests, artistic parades, live music, food, gala performances and trade exhibitions. The fest is also an ideal opportunity to experience the age-old Chinese culture, traditions and generosity with beer.

Date of the festival: Late July – August.

Mikkeller Beer Celebration – Tokyo, Japan

MBCT or Mikkeller Beer Celebration Tokyo grants unlimited access to over 300 beers from 40 breweries (regional and international) making it one of the craziest beer fests in Asia. This two-day fest also sets the stage for its guests to connect directly with the head brewers and learn about the art of brewing. Food is another major attraction of this fest.

Date of the festival: TBD

Don’t wait too long to plan your 2020 beer-based vacation. Head down to any of these festivals or all of them and celebrate your love for the brew. So which fests are you planning to attend this year?

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Details below!

The post Know Better, Brew Better: An Exclusive Workshop for Brew Masters first appeared on Brewer World-Everything about beer is here.

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The Inaugural “Craft Beer Talk” presented by DVKSP Impex Private Limited is here at Drink Technology India, Delhi! Three days of curated conversations and workshops with experts from all avenues of the craft beer industry. Register now to reserve your spot. 12th, 13th and 14th December at Pragati Maidan.

Powered by IG Brewtech

Curated by Tulleeho

Community Partner: Craft & Co.

Media Partner: Brewer World

Workshop partner: Zytex

Register here: https://bit.ly/2R3nfvt

The post Attention Craft Beer Enthusiasts: Don’t Miss Out On The Inaugural “Craft Beer Talk” at Drink Technology India, Delhi! first appeared on Brewer World-Everything about beer is here.

The post Attention Craft Beer Enthusiasts: Don’t Miss Out On The Inaugural “Craft Beer Talk” at Drink Technology India, Delhi! appeared first on Brewer World-Everything about beer is here.

drink technology India South (dti-South), which took place for the first time in Bengaluru from April 10 to 12, has established a strong position on the South Indian market. With more than
90 brands, 6,481 visitors and an extensive supporting program, the dti family further expands its footprint to the southern region of India.

“We are delighted that the first edition of dti-South in Bengaluru was so compelling. With it we have created an especially customized platform best suited to address the needs of our participants with even better networking opportunities with relevant buyers of the region.,” says Petra Westphal, Exhibition Group Director of Messe München. The local approach is intended in particular to address those sectors that are represented locally. Bhupinder Singh, CEO of Messe Muenchen India, explains: “In this region of India, non alcoholic beverages as well as beer are predominant segments. Key exhibitors addressing these sectors, such as Ambicon Breweries, DVKSP, Goma Engineering and Hilden Packaging, presented their solutions and were able to get the most out of the visitor potential in the metropolitan region.” This is also reflected by the positive response of the exhibitors as expressed by Mr. Jeetendra C Rane, Aquapuro Equipment Pvt. Ltd.:
“For the first time we are targeting the South Region and the idea behind participating in dti-South was to target the Bengaluru and South Market: We are not only happy with the number but also with the quality of visitors. We will be participating in all the upcoming editions of drink technology India.”

Supporting program: Buyer-Seller Meetings and beer trends

With over 500 meetings, the Buyer-Seller forum was very well received. Prior to the trade fair, potential customers were able to register for the meetings in order to meet specific exhibitors and initiate new business relationships. These included Amrut Distilleries, Hindustan Coca Cola, John Distilleries, Kaveri Industries,Marico Limited, Mondelez International, Mother Dairy, Pepsi, Pernod Ricard, and United Breweries, to name a few. Vijaya Kumar, Team Leader- Quality Assurance, Hindustan Coca-Cola Beverages Pvt. Ltd. one of the key buyer quoted: “The purpose of our visit to drink technology India-South was to understand the new technologies in the market. This event was organized very well. We were able to sense some of the new technologies which we can engage in our organization and we would like to thank the organizers for this beautiful event. The quality of the meetings were very good at the buyer seller forum.”

From trends and ingredients for brewing to craft beer variations: In addition to the Buyer-Seller Meetings, the place2beer and the Brewer World Seminars provided insights into future topics of the industry. Representatives of microbreweries, medium-sized and industrial breweries as well as suppliers for the brewing industry used the place2beer for networking and knowledge exchange. In addition to this platform, where even Indian beer was tasted, the Brewer World Seminars took place on the first and second days of the trade fair. There, experts discussed topics such as quality assurance of raw materials and ingredients and global trends in beer brewing.

dti-North

dti-North will take place in New Delhi in December of this year in conjunction with pacprocess and food pex India from Messe Düsseldorf India. “We are pleased to host the trade fairs at Pragati Maidan from December 12 to 14, 2019,” says Mr. Singh. In North India, the focus is on dairy, soft drinks and beer.

drink technology India continues to be the international hub for beverages, dairy and liquid food industry in India. The next event will take place from December 9 to 11, 2020 in Mumbai

Beer & Brewing Conclave organised by Brewer World

The Beer and Brewing Conclave organised by Brewer World brings together top game changers and innovations under the beer and brewery sector for a comprehensive discussion. Helping the industry to improve the quality of raw materials and ingredients, global trends in beer and setting up a new microbrewery. As conference partners, Brewer World took this opportunity to emphasize the significance of Beer in the food & Beverage industry. Organized over two-days, industry Stalwarts from Fermentis, Krones, Hypro to name a few captivated audiences with their presentation on multiple topics.

Day 1 Speakers:

• Amar Srivastava, Brewmaster: With a career in brewing spanning over 10 years, Amar Srivastava is a powerhouse of information & unparallel brewing techniques. His session highlighted the importance of quality raw materials & ingredients for the best beer. From sourcing the right ingredients to experimenting with beer styles, Amar educated the crowd with his insights
• Ishan Grover, Consultant & Brewmaster: A reputable name in the beer & brewing industry, Ishan Grover is a consultant & brewer for people looking at setting up a brewery. His presentation focussed on the requirements & licensing state-wise for setting up a production & micro brewery
• John Eapen, Influencer Tales of Froth: Is on a mission to evangelize India about Beer/Craft Beer by sharing my experiences from over 25 years of living abroad and experiencing Craft Beer culture through his popular page Tales of Froth. His presentation at the Beer & Brewing Conclave emphasised on the importance of certifications, and big conglomerates are today making an effort to train staff on beer basics

Day 2 Speakers:

• Ashwini Patil, Hypro: Ashwini has over a 14 year career starting at Hypro as a Management Trainee & today is the Vice-President Corporate Systems & Strategy for Hypro Group. Drawing attention towards the role of quality equipment in beer production, she walked audiences through the Hypro brand story & the importance of selecting the right equipment for your outlet
• Anil Garg, KRONES: Mr. Anil Garg introduced the topic “Digitalisation in Beverages world”. Presented the Line Diagnostic solution from House of Krones, where in customer can get transparency in their line by installing our software’s and drill down the exact problem after analysis the reports which can lead to potential savings . Early Detection of faults and Performance in different operating conditions is the key aspects of the software’s.
• Rajiv Krishnan, Fermentis: Krishna Rajiv, Asia Pacific Sales Manager and Regional Sales Manager at Fermentis, walked audience through the importance of yeast for beer production. Fermentis works with everyone in the world of beer, wine, spirits and other fermented beverages. Its range of products and services covers almost all professional requirements: from safeguarding production to expressing sensory characteristics. Born in the North of France, Fermentis is a Business Unit of the Lesaffre Group; global key player in yeasts and fermentation solutions
• Samar Singh Sheikhawat: United Breweries Ltd’s (UBL’s) veteran marketing head Samar Singh Sheikhawat, closed this edition of the Beer & Brewing Conclave on day two with “Consumer Trends in Beer”. Sheikhawat is a powerhouse of experience spanning across multi industries and locations. From chocolates to batteries, Samar Singh Sheikhawat has played the role of a business management leader for decades.

Drink technology India

Drink technology India (dti) is the most important event for the Indian beverage, diary & liquid food industry. It is represented at three locations on the Indian continent. Mumbai being the flagship of dti in conjunction with the trade fairs pacprocess and food pex India of Messe Dusseldorf India. In addition, Messe Munchen India rotates the show in Bengaluru as dti-south, and in New Delhi as dti-north together with Messe Dusseldorf India.

With over 400 exhibitors, 25,000 visitors spread across an area of 35,000 sqm.

It commands the largest market place for the Indian beverage, diary & liquid food industry.

Messe München & Drintech Worldwide

Messe München is one of the leading exhibition organizers worldwide with more than 50 of its own trade shows for capital goods, consumer goods and new technologies. Every year, a total of over 50,000 exhibitors and around three million visitors take part in more than 200 events at the exhibition center in Munich, at the ICM – Internationales Congress Center München and the MOC Veranstaltungscenter München as well as abroad. Together with its subsidiary companies, Messe München organizes trade shows in China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam and Iran. With a network of associated companies in Europe, Asia, Africa and South America as well as around 70 representations abroad for over 100 countries, Messe München has a global presence.

drinktec worldwide represents a strong global network that unites drinktec – the world’s leading trade fair for the beverage and liquid food industry in Munich – with the drink technology India (dti), CHINA BREW CHINA BEVERAGE (CBB) and food & drink technology Africa (fdt) trade fairs. drink technology India, CHINA BREW CHINA BEVERAGE and the food & drink technology Africa are the leading platforms in their respective countries for the industry. The trade fairs in China (Shanghai) and Africa (Johannesburg) take place every two years. In India the event takes place in Mumbai in even-numbered years. In odd-numbered years the event takes place twice a year: in Bangalore in the spring, in New Delhi in autumn. With a total of 2,847 exhibitors and more than 140,000 visitors in Munich, India, China and Africa, Messe München is the world’s leading event organizer for the beverage, food, packaging, milk and liquid food industry.

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Know Better Brew Better a series of workshop Zytex Brewing timely arrange for brewing community in India. This time it focused on Cider.

Mr. Michael Jones from Scott Labs is very well known expert in Cider market globally, and was the main speaker of the event. He has provided in-depth understanding about the global cider market in moving. Also covering in detail about every step which needs to follow precisely to make apple cider. How different yeast, Nutrient, Enzymes, Fermentation tannins, Mano proteins and finishing tannin needs to use to take cider to next level and improve over all profile of cider. It was interesting to learn more about Malo-lactic Fermentation for cider and overall it was more focused on technical insights and great fun to learn about cider.

Mr.Pierre-Yves Bournerias is expert in Sparkling wine play keen role to make brewers understand use different IOC (www. ioc.eu.com) additives to make great cider.

With the expertise of Michael and  Pierre-Yves a small cider batch was made at Aurum Brew Works on the same day with the brewer present and it turn out really great. If you are lucky please visit Aurum and try to grab pint before it get sold out!

Thanks to Mr. George Jacob and Aurum Brew Works for fantastic arrangements to make event more fruitful. Many thanks to CBAI and our media partner: Brewer World, Tales of froth, Beer Chronicles India to make this event great and successful.

Zytex Brewing distribute Lallemand Premium Dry Yeasts, Bacteria and Nutrients as well as the AB Vickers branded process aids and Siebel branded products (sensory kits and microbiological media). You can now source all the Lallemand Brewing products locally in India from M/S ZYTEX BIOTECH PVT.LTD. MUMBAI. More details on: www.zytex.com

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The post Know Better Brew Better: Technical workshop for brewers by Zytex Brewing appeared first on Brewer World-Everything about beer is here.