“Not A Beer Person” is brewed using a blend of pale ale and smoked malt. These ingredients come together to create a subtle smoky flavor with hints of honey, providing a distinctive character to the beer. To complete the Penicillin experience, ginger and lemon are added, enhancing its complexity and depth.

The idea for this collaboration stemmed from PoojaVir of The Dram Club. When she proposed the idea, it instantly sparked excitement. Salil Palkar, co-founder of 2 Down Beer Co., expressed his enthusiasm, stating, “Penicillin is a favourite, and we all instantly agreed to take that direction.”

By combining the flavors of a classic whisky cocktail with the craft of brewing, “Not A Beer Person” invites drinkers to discover something unique.

With each sip of “Not A Beer Person,” enthusiasts can savor the intricate balance of flavors, from the subtle smokiness of the malt to the zesty kick of ginger and lemon.

For those eager to try, “Not A Beer Person” is available in growlers on www.2downbeer.com, bringing the taste of innovation right to your doorstep.

As the beer industry continues to evolve, collaborations like “Not A Beer Person” serve as a reminder of the endless possibilities that arise when passionate individuals come together to create something truly extraordinary. Whether you’re a whisky connoisseur, a beer enthusiast, or simply someone with an adventurous palate, “Not A Beer Person” promises a taste experience that is both memorable and delicious.

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~Queenfisher Gala Night in the presence of Orry, Anshula Kapoor, Kubbra Sait, Dolly Singh, Bani J, and Juhi Godambe.~

~Queenfisher Galendar (Calendar) featuring women from everyday walk of life.~

United Breweries Limited (UBL), part of the HEINEKEN Company, announced the launch of Queenfisher: The Queen of Good Times, from the House of Kingfisher a revolutionary initiative dedicated to honoring the women in our lives who foster bonds of sisterhood through friendship and choice. The initiative celebrates moments of sisterhood across all groups of friends, activated through touchpoints, curated experiences, and a new lager beer.

The entire campaign is a celebration of sisterhood with a fresh brew and also a fresh perspective on the iconic Calendar, now reimagined as The Galendar. The Galendar captures real-life stories of women. Shot by Avani Rai, every page has a QR code which upon scanning shows the unique moments of sisterhood of that circle as captured in films by the director Kopal Naithani. The unique microsite, https://queenfisher.in/, allows the public to experience the world of sisterhood as told by the women and also create their own personalized Galendars and share with others.  The Queenfisher Beer is an all-women initiative right from formulating the limited-edition Queenfisher can to it being brewed by women brewers.

The launch event featured engaging panel discussions, unveiling The Galendar and a sneak peek into the upcoming Queenfisher lager beer can, all culminating in a curated AR and sensory immersive experience of the Queenfisher world. Panel speakers and attendees at the event included Dolly Singh, Orry, Anshula Kapoor, Bani J, and Juhi Godambe. The event, hosted by the effervescent Kubbra Sait, was further enhanced by live music performances by DOT and Kayan. The panel discussions centered on the importance of acknowledging everyday stories of sisterhood that propel individuals forward and foster a more inclusive environment.

The packaging of Queenfisher beer embodies inclusivity, featuring silhouettes of diverse women against a vibrant purple backdrop, with the iconic bird uplifted and crowned in homage to the queens celebrated through this campaign. Rooted in the ethos of Kingfisher, Queenfisher provides a safe space for meaningful and honest conversations, recognizing that women often face harsher judgments in society. 

Vikram Bahl, CMO, United Breweries Limited, said, “ Queenfisher is our way of celebrating inclusivity and the unstoppable force of female friendship. We pop our cans, not just to celebrate women, but to honour the secret superpowers they wield in their everyday connections. Here’s to the queens among us, who sparkle brighter when they shine together!” 

Queenfisher Lager Beer can is competitively priced at INR 80 per 500ml and readily available at leading outlets across Goa. This new addition to the portfolio of Kingfisher will also be available across other cities in the coming months.

About United Breweries: 

Bengaluru-headquartered United Breweries Ltd, part of the HEINEKEN group, is the largest beer manufacturer in India. The company produces and markets packaged drinking water and soda, internationally recognized beer, and non-alcoholic beverages. Its diverse product portfolio comprises brands such as Kingfisher Strong, Kingfisher Premium, Kingfisher Ultra, Kingfisher Ultra Max, Kingfisher Ultra Witbier, Kingfisher Storm, Heineken®️, Heineken®️ Silver, Amstel, and Heineken®️ 0.0., Kingfisher Premium Water, Kingfisher Soda.

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Ironhill India is a premier craft brewery that is one of the fastest-growing brands in the country. Headed by Teja Chekuri, the brand has made strides in building the segment and taking the art of craft brewing to the next level. With the collaboration with GoGround Beans & Spices they add another cocoa-infused brew to its mix. Established in 2015 by Luca Beltrami and his wife, Ellen, GoGround Beans & Spices has been at the forefront of supporting cocoa farmers in Kerala’s Idduki region. Their mission extends beyond mere commerce; they strive to enhance farm yield, modernize production techniques, and uplift the socio-economic status of smallholder farmers in the region.

“Through our partnership with Ironhill India, we’re thrilled to bring the Indian cocoa beans into the spotlight. It is a well-known fact that Indian cocoa beans are renowned for their unique and distinct flavour profile, characterized by rich, earthy undertones with subtle hints of fruity and floral notes. They offer a versatile brewing experience, allowing for the creation of beers that have a harmonious blend of chocolatey richness and subtle undertones, providing a sensory experience that is distinctly Indian, says Luca Beltrami, Co-founder of GoGround Beans & Spices. “Our cocoa beans have always been renowned for their quality, and this collaboration allows us to showcase their versatility in exciting new ways” he added.

“Craft beer is a realm where innovation is only limited by your imagination. By incorporating Indian cocoa beans into our brews, we’re not only elevating the flavor profile but also shedding light on the incredible potential of Indian agricultural produce and native beans that are pleasing to the Indian palate. A fresh line of brews has been created due to a partnership between Ironhill India and GoGround Beans & Spices. This beer is available in Ironhill’s Bengaluru microbrewery.” notes Teja Chekuri, Managing Partner, Ironhill India added.

By highlighting the journey from farm to table, both brands aim to inspire a greater appreciation for the craftsmanship and dedication that goes into each bean and brew. Each brew is crafted with the utmost care and precision to accentuate the unique qualities of the Indian cocoa bean. This results in a sensory journey that delights the palate and celebrates the spirit of innovation in craft brewing. The resultant decadent chocolate stout boasts of a velvety texture and robust chocolate flavours. And that’s just the beginning. The team is exploring other styles, such as chocolate-infused porters, brown ales, and experimental brews that incorporate spices and botanicals.

“We believe in the power of partnerships to drive positive change,” adds Ellen Beltrami, Co-founder of GoGround Beans & Spices. “Together with Ironhill India, we’re not only expanding our reach but also amplifying the voices of the farmers who make it all possible.”

The Ironhill x GoGround collaboration invites consumers to embark on a sensory journey, where every sip or bite tells a story of the Indian cocoa bean flavoured with sustainability and meticulous craft. A truly decadent experience.

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The partnership between both brands is a celebration of shared values, commitment to quality, and a passion for delivering exceptional experiences. Currently available in Ironhill Bangalore and later in Hyderabad, the collaboration stems from a mutual understanding that the diverse palate of the beer enthusiasts deserves a unique blend that combines the rich flavors of premium coffee with the craftsmanship of artisanal beer.

Teja Chekuri, Co-Founder and Managing Partner , Ironhill India expressed his enthusiasm about the collaboration, said, “At Ironhill, we have always strived to push boundaries and create unique offerings for our customers. Teaming up with Third Wave allows us to delve into uncharted territories, introducing a blend of flavors that hasn’t been explored before. We are confident that this collaboration will resonate with our patrons who appreciate quality and innovation.”

Anirudh Sharma, Co-founder, Third Wave Coffee said “Our collaboration with Ironhill represents a convergence of passion and craftsmanship. We set out to create a beverage that transcends boundaries, offering patrons an unparalleled sensory journey. The result is a stout that marries the boldness of quality coffee with the artistry of craft beer, delivering a truly exceptional drinking experience.”

Both Ironhill and Third Wave share a commitment to sourcing the finest ingredients, a dedication to craftsmanship, and a passion for delivering memorable experiences. The result is a menu that boasts a curated selection of coffee-infused beers, each crafted with precision to offer a delightful and distinctive taste.

Set to launch on 18^th January 2023 in Bangalore which will be followed by Hyderabad, patrons can expect a sensory journey that harmoniously blends the robust notes of coffee with the nuanced flavors of craft beer. This collaboration marks a new chapter in the brewing landscape, where coffee and beer aficionados can come together to savor the best of both worlds.

The Coffee Stout Range of Craftbeer is currently available at: Ironhill Bangalore: Sy no 90, 7 & 90/8, Marathahalli – Sarjapur Outer Ring Rd, beside Radisson Blu, Marathahalli Village, Marathahalli, Bengaluru, Karnataka 560037

About Ironhill India:

Ironhill India seeks to recreate the spirit of good times and cheerful memories over a fantastic range of beers and lip-smacking bites to go with. They leverage the knowledge of their expert brew-masters, who have traveledtraveled around the world unearthing some of the most supreme flavours for you to savour – culminating in exciting flavors of beers on tap, all brewed with the highest quality raw materials imported from their source countries and many that are locally sourced. Currently present in 6 locations in India, Ironhill India aims to bring different unique flavors from different parts of the world (including India) to unite the craft beer lovers with original brews.

About Third Wave Coffee:

Third Wave Coffee is a coffee and food QSR brand founded by Ayush Bathwal, Anirudh Sharma and Sushant Goel in 2017. With a commitment to quality and innovation, the homegrown coffee QSR chain has rapidly expanded to over 100+ stores nationwide, earning a reputation as the fastest-growing coffee brand in the country. Third Wave Coffee is dedicated to providing a high-quality coffee-first experience to its customers across the country with a specific focus on high-quality beans, convenient locations and a technology-enabled consumer experience.

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Hops Haus, a celebrated Brewery and Kitchen, is thrilled to introduce its Taproom experience at Embassy One. The growing popularity of North Bangalore as a vibrant hub for bars and restaurants has inspired Hops Haus to establish its latest outlet in this bustling neighborhood. It brings together the best of both worlds by combining a vibrant co-working environment with an immersive sanctuary for relaxation, delectable food, refreshing commercial beers, and a perfect blend of formal and informal settings.

Nestled within the bustling WeWork office space, it offers a distinct atmosphere designed to provide an unparalleled escape from the daily grind. Seamlessly integrated into the co-working environment, this taproom is a visual extension of the dynamic space surrounding it, seamlessly blending the spirit of Hops Haus with the surrounding professional hub.

As visitors step into Hops Haus, they are instantly transported to a world where work and worries take a back seat, and an oasis of relaxation and enjoyment awaits. The ambiance fosters an “out of office” feeling, enticing both co-working professionals and external guests to unwind and indulge in a refreshing drink or flavorful meal. Whether looking for a quiet corner to discuss important matters, a space to hold meetings, or a casual lunch spot, Hops Haus at WeWork offers the perfect environment to blend work and leisure seamlessly.

Hops Haus caters to discerning tastes with a range of offerings. From an exquisite salad bar for the health-conscious to a food bowl menu tailored for the working community, as well as pizzas and desserts for those seeking indulgence. Complementing the delectable culinary offerings, Hops Haus also showcases an impressive selection of draught beers on tap. Moreover, their carefully curated cocktail menu adds an extra touch of flair and indulgence to the overall experience.

“While Hops Haus at WeWork’s Embassy One location caters to the co-working community, we wanted to create a space that transcends traditional boundaries and welcomes guests from outside as well,” says Karan Virwani, Managing Director, Embassy Leisure , the visionary behind Hops Haus.”We invite all visitors to come and experience the unique ambiance, exceptional flavors, and the feeling of unplugging from the day-to-day routine.”

Visit the outlet today, and discover the sanctuary of relaxation and indulgence with Hops Haus within WeWork at Embassy One. Unplug from the daily grind, unwind, and experience a truly extraordinary taproom experience.

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BLR Brewing Co., an eminent micro brewery in Bangalore known for its exceptional brews & Bonomi, a leading cold brew company, has recently collaborated for something unique and flavorful to introduce their latest collaboration craft beer: Hazelnut Stout. Crafted with precision and a commitment to excellence, this bold beer showcases the artistry of both brewing and coffee-making. It is rich and roasty, with a smooth and creamy finish. It has a distinctive coffee aroma and flavor, while the hazelnut and chocolate flavours are very well balanced from the start till the finish. Every sip will evoke notes of coffee as well as chocolate and can be easily distinguished by its deep & dark color. 

Prasanna Kumar, Co-Founder of BLR Brewing Co., expressed his excitement about the collaboration, stating, “Working with Bonomi to create the Hazelnut Stout has been a remarkable experience. The craftsmanship and dedication demonstrated by the Bonomi team have elevated the quality of this brew to new heights. We are confident that stout lovers will appreciate the unique flavor profile we have achieved.”

Combining the robust characteristics of an American Stout with the rich flavors of coffee, hazelnut, and chocolate, the Hazelnut Cold Brew Stout promises an indulgent and well-rounded drinking experience bursting with flavor. With an ABV content of 6.3% and an IBU score of 28, this brew offers a delightful balance of bitterness and smoothness.

“Our collaboration with BLR Brewing Co. on the Hazelnut cold brew stout has been an incredible journey, resulting in a harmonious fusion of coffee and beer flavors. Working closely with the passionate team of BLR Brewing Co including Vivek and Umang has been an amazing and fulfilling experience, feeling our enthusiasm for creating exceptional craft beverages” says Vardhman, Co-Founder of Bonomi

Pairing options with the brew include an array of delectable bar bites, perfectly complementing the flavors and enhancing the overall experience at the brewery. The space is spread across two floors, indoors and an imposing rooftop to enjoy the breezy weather of Bangalore.

The American Stout joins an impressive lineup of brews at BLR Brewing Co. from the classic Hefeweizen, Belgian Wit and Farmhouse to the rich Nitro Stout, seasonal Mango Blonde, Summer Session Ale and more from their menu to expand your palate. All craft beers are brewed by Head Brewer, Umang Nair expertise in hand-crafted beers. 

This special edition beer will be available only for a limited time at the JP Nagar branch of BLR Brewing Co. BLR Brewing Co., JP Nagar is a Brewers Hub which has established a reputation for creating innovative and experimental beers through collaborations with other breweries and brewers. Great beer, craft cocktails, delectable food and good music—is what defines BLR Brewing Co.

About BLR Brewing Co.

BLR Brewing Co. is one of Bengaluru’s largest Brewpark, located in three different locations within the city. The theme of the place celebrates the five elements of Earth, Water, Air, Fire, and Space, bringing them together in one place. With live gigs, DJ nights, and a globally designed menu, BLR Brewing Co. attracts crowds of all ages and interests. BLR Brewing Co. has recently won the Bar with Best Ambiance award by Times Food & Nightlife. 

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BrewDog immediately became well-known for its unique and brave approach to brewing, pushing the boundaries with high-quality and unconventional brews. Punk IPA, Hazy Jane, and Elvis Juice are among their most well-known beers.

BrewDog’s expansion has been impressive, they own and run several bars and pubs around the world, where they serve their beers alongside a variety of other craft brews. They have a major role in the craft beer sector, noted for their inventive brews and desire to “make other people as passionate about great craft beer as they are.”

Mark Hobday, Head of Training and Beer Expert at BrewDog, discusses his inspiration for becoming a beer expert, his idea of a good beer, the importance of beer and food pairing, factors he considers when storing and serving beer, and how he selects beers for a bar menu in an exclusive interview with Brewer World.

You can also watch the full interview here, Brewer World Exclusive

Can you tell us a little bit about yourself? What inspired you to become a beer expert, and how did you get started in the industry?

Absolutely. I started in the industry almost 20 years ago when I was 18. So I started working as a bartender at a bar. And I think that’s probably where my passion for beer started from. And I did many years, working as, as I said, as a bartender, moving my way up through into kind of a manager role. And then it just happened within the last five or six years. I found my passion in a training element, so teaching people to be as passionate about beer, as I’ve said already, about wine and spirits as well. But beer became a passion for me probably about 10 years ago. I don’t call myself a beer expert, but I am passionate about beer, and I like to talk about beer. But actually fun. Funnily enough, it was a beer. It was a brutal beer, my first when I tried my first IPA. So Before that, I was just a bit of a lager drinker. Then I tried my first pint of punk, and I said it was about 10 years ago, and it just blew my mind. It was like, “What is this drink? It’s like nothing that I’ve ever liked before. And it was at that point that it made me realise there’s so much more to the beer industry than just lagers with the complexity and the different types of IPAs and other weird and wonderful beers that we do now. It came from that; that’s where my passion came from. So ever since then, I’ve been trying lots of different beers, experimenting with different types, and enjoying BrewDog. A year ago, it was just an organisation that I’ve always been so interested in, and being able to head up their training, is like a dream. So, it started when I was super young, and now at the age I’m at, I’ve been really excited about what’s to come.

Can you tell us a little bit about your role?

I’m the head of training at BrewDog. I support a lot of our new openings. Last year I travelled to Atlanta to help them open up our site there. I spent five weeks in Las Vegas. At the end of last year, which just blew my mind, it was an incredible site. So I do a lot of the project work around training their teams. I also have a collection of what I call regional trainers, one in Australia, Europe, the UK, and America, where I kind of support and coach them and deliver a lot of the training to our teams. They also support some of the, uh, openings. So I do a lot of support for them, including content creation. So when we open up new bars, we want to train them on the history of BrewDog. We want to train on beer, of course—how to feed our guests, how to talk to our guests, how to talk about beer. So I create a lot of the content, whether face-to-face training material, video material, or online courses. Yeah, so it’s just so broad, so I looked over the whole training strategy for BrewDog, and I had a small team around me who helped me in regards to delivering that.

What are some of the qualities to look for in a good beer, and how can people identify them? 

Make sure it’s fresh. That’s one of the things BrewDog, especially, prides itself on but likes to talk about making sure that beer is fresh. That’s one of the reasons why you’ll find the majority of our beer that we don’t have out on the taps. It comes in a can because it doesn’t get exposed to light, which can degrade the quality of the beer so quickly. So freshness is really important. And from a kind of identity perspective, how can you? Identify that it’s things like aroma, taste, and flavour. That’s going to be the things that you notice right away. If you have a beer from a tap, from a bar, or you open up a can or a bottle, you are going to be able to smell whether it’s kind of, maybe not as good as it should be. It might smell like vinegar, wet cardboard, or things like that. So it’s making sure you are using all of your senses, whether it comes to aroma or taste, to be able to see the quality from that perspective, but even if it’s fresh, and it tastes great for me, how I identify the actual quality of a beer is the flavours. So make sure they’re balanced, so you don’t want a beer to be overpowering. You know, you get so many flavours from the hops, and the malts and the yeast we use also have an effect as well. So you want to make sure that all your beers are fresh and balanced and look after them.

Talking about the flavours and aromas, if somebody who’s getting started with craft beers, like somebody who wants to experiment with their palate, What are some of the must-have beers that you would recommend starting with?

To start, you must try beers. So you want a bit of a broad spectrum. When I’m speaking to people about getting to understand beers, I’d recommend them to go for a lager from a basic fresh, crisp, great for the summer months or like a Pilsner or something. It’s a bit more of a basic flavour, but it’s a really good way to introduce yourself to it and then an IPA. Sometimes, like punk or maybe hazy Jane, you get more of a fruity and accessible kind of beer to start with something that’s becoming quite popular at the moment: sour beers with some acidity. Try those different types, and then you can. Everyone’s palate is very different, so not everybody’s necessarily going to taste the same thing. So I think it’s really important to go from different spectrums when it’s more of a primary flavour to a sour beer or a stout. Something like that where you get a lot more complexity, but yeah, lager and ipa, the start would be that.

What are some of the major factors you consider while storing or serving beers, and how do you ensure guests get the best possible experience from the beers?

Yeah, so one of the biggest things, especially around our bars, when we have any problems, whether people think maybe it doesn’t taste right, how to get, as you say, our best experience is all about temperature. So make sure where you’re storing your beer is at the correct temperature, because if beer storage is going 5–10 degrees and that’s storage, whether it’s a seller’s cold room, if it gets warm, that beer’s just going to taste off, it’s going to be foamy, it’s going to be warm, and it’s going to degrade. So, one of the biggest things is keeping it at the right temperature. And as I said before, a bit around the storage of the beer—whether it’s in a can, you don’t want to expose it to too much light, or if it’s in a bottle, you don’t want to expose it to too much light— So if you have a glass bottle, make sure it’s stored somewhere dark, and if you saw them in a fridge to serve to a guest, make sure you rotate it. You always want to make sure that the guests are getting that kind of freshness. But one of the biggest things I say to anybody I’m training or any bars, especially those we’re opening, is to look after your storage. So whether it’s a room or a seller, make sure it’s cold. Don’t keep the door open. I know it sounds really silly, but making sure that you’re maintaining it and looking after all the equipment, even the lines going from the seller to the tap, making sure it’s kept clean, and just looking after your equipment, that’s the real biggest thing there for me.

How do you go about selecting beers for a bar & restaurant menu?

The first thing that you think about is the range. So you want to make sure that, especially at BrewDog, we have a wide range of different styles. Within different lagers, stouts, IPAs, and ciders, and with that kind of variation, when we have different types of beers, we are showcasing varied types of hops and malts. Making sure that we are using various ingredients, it’s all about that kind of variety and excitement, which I think is something we want to consider. We want people to try something amazing every time they visit one of our bars or restaurants, whether a new beer or a kind of quirky style that maybe we brew in one of our small outposts, or limited editions or things we are just going to brew one time just to experiment. Something that we like to do at BrewDog is, we also want to look at the different styles, the different types when we are picking the different ABVs and the different strengths. We want to look at maybe some more entry-level, what we call session-able beers. So things that are lower ABV, but people can have a couple on like a summer’s day and in a social environment, but we also want some of those more punchy beers that maybe have a slightly higher ABV that you want to drink a bit less of, but there are so much more weird and wonderful things that we can do with those higher ABV. So we want to make sure we’re not just going for the standard four to six per cent. We want that range. And finally, we just want our teams. It’s really important for our teams and our kind of management. They’re buying into the different types of beers that we’re kind of putting on our menu. So making sure we’re engaging our teams is so fundamental because, for us at BrewDog, we want everyone to be as passionate about craft beer as we are, and to keep our teams passionate, we have to think about them as well because they’re talking about it to our guests.

We spoke about trends and developments, alcohol-free beers, and how you think consumer preferences have changed over the years.

It’s been really interesting when you say consumer preference. I said I’ve been in that industry for about 20 years, and the kind consumers, the guests, have so much more knowledge now. And there’s that expectation when a guest comes to the bar or whether we serve a guest at a table; they’re coming into your bar, into your restaurant. They’ve already looked at reviews or looked into the drinks that you serve. So they’ve already got a bit of knowledge, and we must keep up with that. It gives them that great experience. For me, it’s another key thing that’s changed. You know, you’ve got so many pubs and bars and restaurants in the hospitality industry that guests now want to get value for money, and that’s not really about how cheap or expensive beer is. So for me, it’s making sure that they get that whole experience. And I think with BrewDog especially, it’s something that we’ve got our finger on the pulse with, you know, different events; we do things that no one else does. And we do dog parties. We do a kind of beer school. We want to teach our guests and make them passionate about beers. I know I’ve touched on that earlier, but is that kind of lifestyle or healthy living? So we do, as I said, the alcohol-free stuff. We do some low-calorie beer, I think it’s understanding what the guests want now. And I think they are; they’ve just got a lot more information in hand, especially with social media and the internet. So it’s making sure we are still those experts and giving them that great experience.

What according to you, are some of the challenges that the beer industry is facing right now?

One of the topical ones I would say at the moment, especially around the UK, and Europe is a lot around the cost of living. Prices are going up. Uh, consumers have less disposable income. With everything that we’re facing and various economic conditions, especially post-pandemic, we’ve got to think about how we can really help them and how we can appeal to that market of people that don’t have maybe as much disposable income. So that’s definitely something that I know we felt in the UK and in and around Europe. I think that’s definitely a big kind of challenge. But I think we’ve had to evolve, and some of the great things that I’ve seen, especially in the Indian market as well, are using more locally sourced ingredients, whether that’s the most, the barley, the types of yeast, or experimenting with different flavours and spices. We’re becoming a bit savvier in how we make our beers and still give them that premium product there, too. So working a bit smarter and still being able to deliver a great product that is still accessible to the masses is the challenge.

Can you tell us your favourite food and beer pairing? How important is pairing the right food with the beer?

It’s a big thing now. Like again, it used to be such a science, I think in the last couple of years with food being such an important market for hospitality, but more so for something I am teaching myself, but for me, the kind of fundamentals are making sure that you’re not having a beer that overpowers the food that you’re eating because you, what you wanna do is complimenting the drink and the dish, or you’re contrasting. So, for example, IPAs are great with spicy foods. Okay. So I’ve been, you know, and, you know, also things like steak, red meats because you’ve got the bold flavours of the IPA with the bold flavours of the spicy foods, so they go quite well together. One thing to avoid when it comes to spicy food is the more carbonated drinks, like some of your lagers and things. That can amplify the spice and overpower it. So that’s where IPA likes red meat, or if you like your food spicy. That’s an IPA right there. That’s a real compliment there.

Another example of a would perhaps be a lager; it’s quite a refreshing, crisp drink there. So it pairs well with salads, or if you’re having some chips or some fries, good for the saltiness of the chips. It goes well with the Crisp Lager, like Lost Lager, for example, would be great. So, I would go with that. If you’re looking at darker beers, for example, like our black Heart, you’re going to find that quite heavy, quite bold, so it goes well with desserts. Quite a lot of shellfish, funnily enough, on barbecues.

What is that one piece of advice that you would like to give somebody who wants to enter the beer industry or wants to become a beer expert?

Try different beers. I think it is actually the things that you think you’re not going to like. So this is something that I’ve done myself. I never used to like dark beers or sour beers, but because I wanted to understand beers, I wanted to talk about them, and because I was so passionate, I just tried beers. And I think it’s a good thing if somebody wants to learn about beers, and again, it goes back to that experience that we have within Brewdog; we give tasters to everybody. If you’re not sure what you want to drink, the teams at BrewDog will give you a taste of whatever you want, so you might find something. There’s nothing better than actually giving somebody something they would never normally try, and it kind of completely blows their mind. But if you’re somebody that wants to learn more about beer, it’s just that the craft beer in the industry is so fast now with all the different stuff. Try things. Find out what you like. Maybe find out what you don’t like. That’s the biggest bit of advice: just try them and go into a brutal bar and try them. They’ll let you try loads.

We’ve talked so much about beers; what is your go-to beer?

If I go into a BrewDog beer, I’ll have a pint of punk. It was the first beer that I got that got me into it. If anybody is wanting to try something different, I would always say, “Go and try a punk. But if you are maybe not a fan of beer or not a fan of IPAs or anything like that, maybe try a kind of New England IPA. I like hazy Jane, it’s not bitter or hoppy, it’s fruitier. For an entry-level beer, I would go for that. And if I’m not in the mood for something bitter, I will go for Hazy Jane especially the guava one that we do, is amazing. So, Jane Guava, and punk. I think I go punk because for me it’s the kind of original, but me and my other half, we love a jane guava there too, so I’m gonna go with two.

What’s next with BrewDog? What are your goals and objectives? What are the plans?

I mean, there is so much at the moment. We’re doing, our sort of big thing is beer, people, and the planet. So we are going to continue to look at how we can be more sustainable as a business. It’s a big passion of James and Martin, our founders. It’s really at their heart: making sure that we have a planet to brew beer on for future generations. So, we will continue to look at real innovative ways of how we can make our beer, but reducing it—I mean, we’re already carbon negative brewery, and we were the first ones to ever have that title. And we want to build on looking after our planet more and more and going more global, especially within the Indian market because it’s such an emerging market and the sort of craft there is and what they’re doing with the local breweries there too. We’re going to continue to open more bars within the Indian market and tap into other countries that may haven’t got as much of a craft beer industry experience. As I go back to our mission, we want to make people as passionate about beer as we are. So we want to take that message out into the world. So it’s super exciting to see how we’re going to become more sustainable and, uh, how we’re going to build and be the real leaders within the craft beer industry.

The post Brewer World Insights: An Exclusive Interview With The Beer Expert From BrewDog first appeared on Brewer World-Everything about beer is here.

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-The limited-edition merchandise is now available to cricket fans across the country-

19th April 2023:  Bira 91, today, announced the launch of two Limited-Edition beers – 022 Session Ale and 011 Gully Pilsner and customized merchandize that pay homage to the Mumbai Indians and Delhi Capitals teams.  As the official partner of both teams, Bira 91 has carefully crafted bespoke brews and merchandize that are inspired from the essence of Mumbai and New Delhi. The limited-edition beers boast the cities’ unique and heritage landmarks as its key packaging design elements. 

Bira 91’s 022 Session Ale and 011 Gully Pilsner take their names from the dial codes of the cities. The ‘022 Session Ale’ is a fitting tribute to Mumbai Indians and its hometown, delivering a crisp and smooth texture complemented by sweet hoppy notes. Meanwhile, the ‘011 Gully Pilsner’ is infused with pilsner malts and noble hops, culminating in a refreshingly floral hop finish that aptly mirrors the bold yet chilled-out vibe of Delhi Capitals. Fans can now enjoy these unique and unforgettable flavors while rooting for their home team. 

The brand has also introduced a customized barware collection for both Mumbai Indians and Delhi Capitals, available on the Bira 91 Merch Store. These collections pay homage to the unwavering spirit of cricket and have been developed to elevate the game day viewing experiences of fans. 

Mumbai Indians Partnership 

022 Session Ale 

An ode to Mumbai and its beloved cricket team, this beer is a tribute to the city of dreams. The 022 Session Ale takes its name from the city’s dial code and boasts a smooth and well-balanced texture that is sure to impress. The beer has been expertly blended with German noble hops, pilsner malt, and Munich malt, resulting in a delicate hop flavor with a touch of sweetness. Perfect for match-day, this beer style is a great choice for those who prefer a lighter beer with an ABV of 4.5% and a bitterness scale of 20. Available in 500 ml cans and 330 ml bottles, this Session Ale is sure to knock it out of the park!

Merchandize Collection 

Elevate your game-day experience with Mumbai Indians’ exclusive barware collection! Immerse yourself in the excitement of the match with our stylish beer bucket, metal bottle opener, 3D coasters, and unique team glassware. Personalize your experience with our customizable beer koozie, featuring your name front and centre.

Delhi Capitals Partnership 

011 Gully Pilsner

A special beer crafted for Delhi Capitals’ home city; it perfectly captures the essence of ‘Dilli’s’ cricket-loving spirit. Blended with the freshest noble hops and two-row barley, this pilsner-style brew is a bold and refreshing balance of smooth malt flavors and a floral hop finish. Its name is inspired by the city’s dial code and is perfect for match day while rooting for your favorite team. The beer is available in 500ml cans and 330ml bottles and boasts an ABV of 4.5%.

Merchandize Collection

Raise a toast to the Delhi Capitals with our trendy barware collection! Enjoy the game in style with our team-inspired beer glassware, non-slip bar mat, spacious beer bucket, convenient bottle opener, and eye-catching coasters. Make it your own with our customizable beer koozie, the perfect accessory for any fan.

022 Session Ale and 011 Gully Pilsner will be available in 330ml bottles and 500ml cans across Mumbai and New Delhi. 

The merchandise will be available exclusively on Bira 91’s merch store.

About B9 Beverages: 

 A refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing brands in the world, Bira 91 has built a diverse portfolio of award-winning beers, one for every occasion, and aims to drive a global shift in beer towards more color and flavor. Bira 91 is now enjoyed in over 1000 towns and cities spread across 18 countries and brews its beers across four breweries in India. Bira 91 has its flagship taproom in Bengaluru, where it releases one new experimental beer every week, paired with its curry-shop menu. Bira 91 also offers branded merchandise across categories such as glassware, apparel, and gifts, to make every day a lot more playful. Established in 2015, Bira 91 is driven by a dynamic team of over 600 passionate beer lovers and is backed by Sequoia Capital India, Sofina of Belgium, and Kirin Holding of Japan.  Bira 91 has also recently acquired The Beer Café, India’s leading Alco-Beverage chain to strengthen its play in pubs and taprooms and build India’s first large-scale direct-to-consumer platform focused on beer and innovation.

Learn more at www.bira91.com and follow us on Twitter, Instagram, LinkedIn , and Facebook.  

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The brand aims to surround you with moments far from the ordinary. Its social yet intimate environment is a heavenly escape from the daily grind and hustle. The brand is illustrious for  everything exceptional – be it warm, unfussy conversational environment, well-curated  multinational cuisines, freshly brewed beers, soulful live music, or Mixology.  

The Finch and Bangkok go hand in hand as they complement each other admirably. Nothing  suits the Bangkok landscape more than The Finch itself with its relaxed and “lustrous” vibe.  The outlet sits 30 metres from Nana BTS and is a first-party destination of Sukhumvit Soi 11.  It’s a large 180-seater place with exquisite outdoor and indoor vicinity adding enormous charm  for both sit-down guests coming for a meal and party goers alike. Formulated to bridge the gap  between young, vicenarian, and tricenarian partygoers, the Finch carries a vibe so youth centric and modern yet has that classic nostalgia to serve patrons of every age group and  taste.  

The meticulously handcrafted multi-cuisine menu offers delectable Indian, Continental, Asian,  and Italian cuisines along with Mixology. Quinoa bhel salad, Punjabi style lamb chop, Gucchi  Biryani, and Grilled salmon steak with chilli lime and asparagus are a few of the most  celebrated delicacies at the place. Clarified Bloody Mary, Milk Washed Darjeeling Chai Punch,  and Ultimate Gin and Tonic are some of the finest mixes that take you to a utopia of fun and  delight.  

“We have opened a great venue as far as live music is concerned while having a special focus  on quality food and luxurious ambiance, making us the most sought-after party destination  with a well-curated mixology menu,” said the CEO, Sandeep Singh Katiyar. 

It’s the only place to have great, well-curated live music every day. Entering the Finch itself,  you experience an awakening of the senses with the entertainment on offer, convivial services,  and a subtle uniqueness with every interaction of food, drinks, and music. So, when are you  visiting this premium lively dining hotspot? 

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What was the idea behind the collaboration?

Pondy is surrounded by Tamil Nadu, where the staple food is rice and is home to many indigenous rice varieties. We had been doing R&D to use the native rice variety in our Beer. After 6 pilot batch trials, with 5 species of paddy and 8 months of work, a lot of improvement in the process came through. The adjunct precooking method had been developed for the available system at Brewhouse to liquefy the rice so that its starch can be exposed for better flavour extraction.

The Brewer and Co-founder of Bombay Duck brewing, Abhishek Chinchalkar were travelling to Pondy and then we came up with a discussion for collaboration to share his immense experience with Rice and employ it in our process and rice variety of interest.

Why Rice and Shine ( farmhouse ale)? What is different about it?

Rice and Shine is the award-winning farmhouse ale, a product of Bombay Duck brewing company by using the Ratna rice variety. Farmhouse ale because a beer made by farmers using the available grain from the harvest, using locally sourced yeast in uncontrolled temperature of fermentation.

So, we thought of highlighting the paddy harvest season, vasanai seeraga samba. This variety is mostly cultivated in the Tanjore -rice bowl of Tamil Nadu and the Nagapattinam district. We sourced our Seeraga Samba rice- a speciality rice organically grown in the paddy fields for generations by the Catamaran Co-founder Rangaraju Narayanasamy family in Annukampattu village by traditional methods of cultivation practices.

What is the flavour profile of the beer like?

Seeraga samba – an indigenous variety of aromatic, tiny, pricey rice takes its name from seeragam( cumin seeds) because of its physical resemblance. This rice variety from Tamil Nadu is the first to get the GI TAG. This rice has been gaining immense popularity in making biryani for its distinctive flavour-absorbing properties. And then because of the powerful antioxidant, rich in Fibre, selenium and phytonutrient-like properties, it took our attention to use in the beer.

How are customers liking the beer?

This beer is crisp, and dry with pale straw colour, a mild spicy hoppy aroma along with phenolic characters from the yeast with a lively carbonation, finishing up with mild rice characters. This Rice variety has a very close connection with the people here. So they are positive and amazed to know that the rice which was part of their meals, is now in the glass.

Come and celebrate the paddy harvest season @catamaranbrewco with Rice and Shine before it runs out of tap.

The post Collab Brew Alert: Catamaran Brewing Co. & Bombay Duck Brewing, Come Together For The Rice And Shine-Farmhouse Ale first appeared on Brewer World-Everything about beer is here.

The post Collab Brew Alert: Catamaran Brewing Co. & Bombay Duck Brewing, Come Together For The Rice And Shine-Farmhouse Ale appeared first on Brewer World-Everything about beer is here.