DME Brewing Solutions sets sights on India
BW had the privilege of meeting DME Brewing Solutions of Canada, during their recent visit to India. We spoke with Marc de Jong, the Director of Sales, on their plans to become the preferred supplier of brewery equipment in India.
Equipment is the heart of any brewery and it needs to be reliable and efficient. Whether it be a brewpub or production facility, the brewhouse is the foundation of the business and needs to work flawlessly. Many have learned the hard way that poorly engineered and manufactured equipment can bring serious headaches with significant financial implications. Choosing to partner with a proven manufacturer is critical and the right decision will allow more time to focus on what’s important for growing your business.
DME has been in the craft brewing industry for over 25 years, and has 1200 installed breweries worldwide. The company is headquartered in Prince Edward Island, Canada, with manufacturing facilities in Western Canada, Eastern US, China, and now Pune, India.
De Jong explains that they recognize there is a strong emerging craft beer market in India and have made the commitment to establish a major presence in India.
“Our goal is to bring our proven engineered designs to manufacturing facilities here in India, so our customers can benefit from North American solutions without paying high customs duties,” says De Jong. “We have been working in this industry for more than two decades and now we can share our expertise here in India.”
De Jong explains that DME has partnered with DDE, a world leader in pharmaceutical systems manufacturing that is based out of Pune. DDE has been focusing on stainless steel innovations and sterile pharmaceutical designs for the last 25 years with a team of over 150 researchers, engineers, technicians, designers and experts.
“DDE had all the required skills and expertise from their history in pharmaceuticals to manufacture to our standards” says De Jong. “It’s a partnership that brings together the best in Indian manufacturing with the best in North American designs.”
The partnership between DME and DDE has already lead to some exciting projects. Currently, they are working on Arbor Brewing Company’s new production facility in Goa as well as Windmills Craftworks’ new production brewery in Pune.
“We are delighted to be working with DME in the craft brewing industry,” says Ajay Dubey, Vice President of Marketing for DDE. “We feel that with the combination of our manufacturing expertise in the pharmaceutical industry and their brewing expertise, we will be able to provide the right equipment solution for any customer.”
DME offers customers a wide range of solutions, with brewhouses ranging in size from 5 HL to 80 HL systems in various configurations and levels of automation, to meet the customer’s exact requirements. The company boasts of robust equipment that is built to last, with one of the longest standing warranty periods in the industry. DME prides themselves on getting it right the first time, leaving brewers time to focus on their product rather than the equipment.
“We are well on our way to becoming the global leader in craft brewing systems and we are only getting started,” says De Jong. “We see strong potential in India and that is where we will be putting a lot of our focus.” De Jong says participating in industry events in India has unleashed some exciting opportunities and he’s looking forward to connecting with new customers.
“We provide top quality equipment to our customers so that they can focus on what is really important, which is making great beer,” says De Jong. “We take pride in providing superior craftsmanship and engineering that brewers can count on, and now we are delighted to be able to offer our brewing solutions in India, ‘duty free’!”