Maize & Malt boasts a dream team of culinary veterans Chef Sombir Choudhary and mixologist Avinash Kapoli, known for their work at Soka & Jamming Goat, bring their expertise to the table. The space is conceptualised, designed and brought to life by the creative genius Jatin Hukkori, Creative Director at WDA known for his rich background in Hospitality Architecture.  

An Immersive Journey

Spanning over 60,000 square feet, Maize & Malt’s maze-like design features walkover bridges, winding pathways, and seating for 1,200 guests. The name “Maize & Malt” reflects both the key ingredients of beer and the venue’s intricate layout, inviting visitors to explore and discover.

Culinary and Brewing Delights

Amit Mishra, Co-founder of Falcon Brews, showcases his brewing expertise at Maize & Malt with a craft beer program that includes standout creations like Blonde Ale, Hazy IPA, and Amber Ale. Each brew is a testament to his commitment to excellence, crafted with the finest natural ingredients to blend traditional brewing techniques with modern flavours. Mishra’s distinctive beers reflect a dedication to quality and innovation, making every sip a unique experience.

Versatile Event Spaces

The heart of Maize & Malt is The Speakeasy, an indoor cocktail bar and event space perfect for corporate gatherings. For larger events, the rooftop area boasts an Island Bar, Live Counter, and seating for 1,000 guests, with a DJ Deck ensuring a vibrant nightlife atmosphere.

Innovative Beverage Program

Maize & Malt’s beverage program features signature cocktails inspired by regional flavours. The “Fruitful Phantoms” selection, made with cold-pressed juices and premium spirits, offers a balance of flavour and refreshment. The “Revived Classics” elevate traditional drinks like the Gin and Tonic with in-house sous-vide syrups. Each cocktail celebrates regional flavours with unique combinations for a memorable drink experience.

With the launch of Maize & Malt, Serial Entrepreneurs and Directors of Maize & Malt Siddharth Kumar Gupta and Shashaank Shekhar bring their dream project to life. “It’s not just a brewery; we’re unveiling a multifaceted entertainment destination meant to be a haven for all occasions,” says Siddharth. “We poured our heart into creating Maize & Malt to make it Whitefield’s go-to spot for everything from intimate dinners to grand celebrations. Our spacious, stylish venue is the perfect backdrop for any occasion,” they added. “Whether you’re looking to unwind with friends over a craft beer, host a corporate event, or celebrate a special milestone, Maize & Malt offers an inviting atmosphere and top-notch amenities. We believe in creating memorable experiences, and our dedicated team is committed to providing exceptional service to ensure every visit is extraordinary. We can’t wait to welcome the community and be part of their cherished moments.”

Maize & Malt caters to various preferences and occasions, making it a standout in Bangalore’s hospitality scene. Whether enjoying a craft beer, savouring regional micro cuisine, or hosting a memorable event, Maize & Malt promises an experience that blends tradition, innovation, and enjoyment in a unique setting.

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Following the grand success of five outlets across the country, BIRA 91 has proudly launched its second Taproom in Delhi, located at the bustling Pacific Mall in Tagore Garden, West Delhi. This new venue promises a multi-sensory Taproom experience focused on guest comfort and holistic engagement, making it a haven for beer enthusiasts that truly resonates with the brand’s vibrant characteristics.

The Tagore Garden neighborhood in West Delhi, known for its dynamic young audience, is the perfect setting for BIRA 91’s second Taproom in Delhi, following the success of the Taproom at the Commons in DLF Avenue Saket, South Delhi.

Ankur Jain, Founder and CEO of BIRA 91, remarked, “We are thrilled to announce the launch of our second BIRA 91 Taproom in Delhi. This new location represents our continued commitment to providing unique craft beer experiences. Our new Taproom in Delhi offers a diverse range of our finest brews and a vibrant atmosphere, perfect for beer enthusiasts. We are grateful for the incredible support and look forward to welcoming everyone to join us in celebrating this exciting milestone.”

Building on the successful openings in Bengaluru, Gurgaon, Delhi, and Ludhiana, BIRA 91 Taproom offers the widest collection of craft beers on tap, accompanied by an elaborate food menu curated by celebrity chef Vicky Ratnani. 

Rahul Singh, SVP, Pubs Division of BIRA 91, added, “The beer revolution in India is currently at an exciting juncture, and opening our second outlet in the Delhi market only strengthens our belief in its potential. With the launch of this Taproom in Pacific Mall Tagore Garden, we aim to bring the joy of flavorful beers to the ever-experimenting neighborhood of West Delhi.”

BIRA 91 Taproom at Tagore Garden is designed to be the perfect leisure zone where guests can unwind after a day’s work or entertain friends and family. The facade, with its vintage shop front, is disrupted by digital displays and signage, creating a welcoming vibe. The aesthetically designed interiors exude warmth and comfort, featuring brick and “beer-hued” handmade tiles that create an earthy yet modern atmosphere, ideal for enjoying an evening with great beer and food. 

The interplay of lights, sound, and energy creates a dynamic environment, perfect for an inviting evening. The smart lighting throughout the interiors adapts to the time and mood, shifting from bright and invigorating in the afternoon to warm and intimate in the evening, ensuring guests remain high-spirited and upbeat at all times.

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Mumbai’s favourite Gastro-pub has been at the forefront of the beer and burger pairing movement since its first edition. Over the past sixteen editions, Woodside Inn has created burgers based on themes like Zodiac Signs, Music, and more, collaborated with personalities like Baba Sehgal and Celebrity Chef Saransh Goila to name a few. Over the past sixteen editions, the brand has constantly pioneered its Beers & Burgers with the most exciting pairings and flavors along with cool and unique collaborations to entice people to join this annual celebration at Woodside Inn – Colaba, Bandra, and Andheri. 

Now, in its seventeenth edition, the festival is putting forth some interesting collaborations and flavours. Bira 91 will be pouring an exclusive stout called Goan Gypsy. Inspired by the legendary Indo-Portuguese layered dessert, Bebinca, the stout will have flavours of coconut and nutmeg. 

In the 17th edition of the Beer and Burger Festival, Director and Co-Owner, Pankil Shah quotes “I still can’t believe that, in its 17th year, Woodside Inn’s Beer & Burger Festival is almost an adult! From a humble 15-day beer and burger menu, it has evolved into one of Mumbai’s most celebrated months of the year. This year, we celebrate in true style by taking inspiration from the world’s biggest carnivals – everything from the Rio Carnival to Mardi Gras to our own Goan Carnival”. Experience flavours from carnivals around the world that are styled reminiscent of vibrant culture. The festival brings in a complete experience of fun events like the Shopping carnival, Goan Band Performance, Queer Camp and many more. 

Begin the celebration with six exclusive craft beers, brewed by the folks at BIRA 91, Goan Gypsy is inspired by a legendary Indo-Portuguese dessert, Bebinca. This is an easy-drinking stout brewed with roasted chocolate malts and hints of nutmeg and coconut. There’s also another exciting collaboration – Xtra Hoppy with Windmills, Bangalore, An eX-traordinary pale ale inspired by the best IPAs from Australia. Brewed with fine Maris Otter malt and sprinkling of caramel malts, this beer uses generous amounts of classic Australian hops like Vic Secret bursting with vibrant notes of tropical fruit, citrus, and hints of stone fruit.

Experience Woodside Inn’s in-house craft beers starting with Rio Redeemer, a lemonade Lager inspired by Brazil’s carnival, Masquerade: This Sangiovese Oenometer masterfully combines craft beer and fine wine, Blanc Out, A delightful hybrid of French wheat ale and American hazy IPA and Paradiso Tropicale: A tart ale bursting with orange and pineapple flavours. The CarniWorld will have two special events during the festival, a Vindaloo Band & Wednesday Live Zipped at Woodside Inn, Andheri on 24th July 2024. 

There are 10 decadent burgers, each inspired by different carnival celebrations across the world namely the Rio Riot burger inspired by Brazil’s Carnival, PO’ KING burger inspired by Mardi Gras– U.S.A, BALKAN BLAST burger inspired by Rijeka Carnival – CROATIA, ALOO PI-ERTY Burger inspired by Trinidad and Tobago Carnival, MASQUED DON Burger inspired by the Venice Carnival – ITALY, NOTTING CRAZY Burger inspired by the Notting Hill Carnival – ENGLAND, EGGS-TRA EASY Burger inspired by Sydney Carnival – AUSTRALIA, SAMBAL SMASH Burger inspired by carnival Solo Batik – INDONESIA and NIGERIAN YAMBOREE Burger inspired by Calabar Carnival – NIGERIA. 

The Goan Carni-More burger, in collaboration with Chef Ralph Prazeres from Praca Prazeres, Goa is a succulent Grilled Pork Shoulder and Pork Belly Patty, topped with roasted tomatoes, Goan rosary sausages, and a rich Pasteis de Nata aioli, all nestled in a soft milk bun. Chef Ralph Prazeres says “When I was asked to create a special burger for the Woodside Inn Beer & Burger Festival, I knew it had to be something that would transport people to Goa the minute they sunk their teeth into it. That’s why the Goan Carni-More burger features a succulent pork patty as well as piquant Goan rosary sausages, and my personal touch of a pastéis de nata aioli. 

Nothing beats a chilled beer and a freshly flipped burger! Head to your nearest Woodside Inn to dive into a world of beers, burgers and carnival fun from around the globe. 

When: From 8th July 2024 to 10th August 2024 

What: Woodside Inn’s – 17th Beer & Burger Festival (Carnival Edition)

Time: 11.30 am to 1.30 am 

Contact Number: +91 7718900099 (Colaba), +91 8451957787 (Bandra) and +91 8898192961 (Andheri) 

Where: Woodside Inn, Colaba, Bandra and Andheri

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Geist Brewing Co., South India’s leading craft beer company, today announced the availability of its  draught beer in Puducherry. The Bengaluru based distribution craft brewery has 3 F&B outlets across the  city and offers a range of craft beers that are being supplied on tap and in cans across Bangalore,  Hyderabad and now Puducherry.  

Geist Brewing Co currently supplies their four variants, Geist Witty Wit, Geist Uncle Dunkel, Geist  Kamacitra and Geist James Blond in 500ml crowlers (cans) in Puducherry. These variants, along with the  addition of the Geist Weiss Guy and Geist Repeat, are now available on tap at select partner pubs, hotels  and restaurants in the region. 

Appended are the details about the 6 variants – 

• Geist Witty Wit: In keeping with Belgian Witbier traditions, this wheat beer is brewed with orange  zest and coriander. Incredibly refreshing with a notable wheat flavour and tartness, it pours hazy  whitish-yellow with a creamy head.

Style: Belgian- style Witbier | ABV: 5% | IBU: 10

• Geist Uncle Dunkel: Hazy, amber-brown with low hop bitterness, the German-style dark wheat  beer has a tasty flavour profile packed with bready malt, nuttiness, caramel and mild chocolate  along with banana and clove creating the aroma. 

           Style: Dark Wheat Beer | ABV: 5.4% | IBU: 14 

• Geist Kamacitra: this American-Style India Pale Ale is deep orange in colour, with a pleasant hoppy  bitterness. Smooth and flavourful, this IPA features citrus and tropical fruit hop characteristics.

          Style: American-style IPA | ABV: 6% | IBU: 43 

• Geist James Blond: A high-alcohol Belgian-style beer, fruity sweet with mild spicy notes, balanced  by a noble hop bitterness. 

          Style: Belgian style Strong Blonde Ale| ABV: 7.7% | IBU: 26 

• Geist Wiess Guy: Intense yellow and cloudy with low bitterness and lively carbonation, the  Bavarian-style Weissbier has distinctive aroma and flavours of bread, a touch of banana and some  clove to add a pleasant spiciness. 

          Style: South German Style Wheat Beer | ABV: 5.2% | IBU: 12 

• Geist Repeat: A top-fermented premium lager with a touch of maltiness, soft bitterness and a  refreshingly light palate. 

           Style: Top Fermented Premium Larger | ABV: 4.5% | IBU: 16 

Speaking on the expansion, Narayan Manepally, Founder of Geist Brewing Co, said, “It is the dream of  every brewery to get their beers into the hands of as many appreciating customers as possible. Beer drinking culture is constantly evolving in the country, and our expansion to Puducherry, first in crowlers  and now in kegs, is only proof of the growing appreciation for great craft beer but also for fresh craft beer  on tap. By keeping the focus on quality and experimentation, breweries like ours have been able to offer a 

diverse range of beer styles catering to different palates, from a variety of options including wheat beers,  stouts, porters, IPAs (India Pale Ales) and more.  

Over the years, the Indian beer industry has witnessed a shift in consumer choice, with craft beer growing  at a rapid rate of 70-80 percent year-on-year. The Indian beer industry is a $4.5 billion market opportunity  and craft beer is around 1% of that. As it continues to win the hearts and minds of appreciating customers,  craft beer is expected to outpace the growth of the overall beer market in the years ahead. Geist Brewing  Co.’s expansion to Puducherry is proof of the growing consumer choice for quality craft beer. 

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Brew Off offers a cash prize of INR 3 Lakhs and the opportunity to develop a limited edition brew in collaboration with Simba. The winning brew will be distributed across Goa, making it the finest choice for people to enjoy while in the city.

Each participating brewery can enter up to two of its finest beers into the competition. The Maharashtra-based breweries are preferred due to excise permits and logistical considerations. Still, microbreweries from other states are welcome to join by handling the necessary regulations and arranging deliveries to Woodside Inn in Mumbai. 

The registration process for Brew Off has begun. Additionally, interested breweries must fill out the registration form specifying their beer style, hops, ABV, and tasting notes for their entries. 

The final list of participating breweries will be announced at the end of July, with the event culminating in late August. A distinguished panel of expert judges will evaluate the beers on various parameters, including taste, aroma, appearance, and overall impression.

A highlight of the event will be the tasting round, where participating brewers will present their beers and explain why their creation deserves to be the winning collaborative brew with Simba. This interactive session will allow judges to ask questions and understand the inspiration behind each brew, adding an educational dimension to the competition.

“Brew Off is our commitment to enrich the brewing community, fostering a culture of collaboration and excellence that defines SIMBA’s dedication to craft,” said Ishwaraj Singh Bhatia, Co-Founder and COO of Simba.

Founded in 2016, Simba has expanded its distribution to over 17 states. As India’s first family-run craft brewery, Simba has carved a niche with its passion-driven approach to brewing. Headquartered in Chhattisgarh, Simba operates its flagship brewery in Durg, where small batches are brewed to ensure quality and consistency.

Brew Off is set to be an annual celebration of brewing brilliance, bringing together the best minds and talents in the industry. Simba, driven by a love for crafting beer and a commitment to championing the growth of the industry, is proud to host this competition. As the event approaches, it promises to be an exciting occasion for all who eagerly await the next great brew. 

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AGI Greenpac is making a strategic investment of ₹230 crore to modernize its existing furnaces, implement cutting-edge technologies, and optimize production. This initiative will enable the company to better serve the growing demand for high-quality glass packaging solutions.

AGI Greenpac is also strategically expanding its reach beyond India’s borders to establish itself as a key force in the international glass packaging landscape. Fueled by the growing global demand for high-quality glass packaging, the company is actively exploring export opportunities in the Middle East and Europe, following the establishment of a strategic export channel in the USA. This move reflects AGI Greenpac’s commitment to effectively serving global markets and fostering stronger relationships with customers worldwide.

On the side-lines of a plant visit, Mr. Rajesh Khosla, CEO, AGI Greenpac, said, “Our investment in our production capabilities will ensure we are well-positioned to meet the demand for our innovative, high-quality glass packaging solutions. This commitment to best-in-class practices not only strengthens our domestic offerings but also allows us to venture into new markets.”

The state-of-the-art specialty glass plant in Bhongir, Telangana, has been fully operational since January 2023. With a daily production capacity of 154 tonnes, this facility caters to a diverse range of industries, including cosmetics, perfumery, candle jars, and premium alcohol beverage segments. The plant utilizes cutting-edge Blow & Blow and Press & Blow technologies to produce high-quality clear glass products in various shapes and sizes to precisely shape molten glass into a wide range of high-quality, complex glass bottles and jars.

AGI Greenpac also houses India’s first glass packaging R&D Center, dedicated to developing sustainable solutions and pioneering new technologies such as our energy-efficient multi-color cold foil stamping process. The Decoration Unit, another first in India, offers a vast array of customization options and leverages a range of advanced processes, including ceramic, UV, and hot-foil stamping, to meet the evolving demands of global cosmetics, perfumery, and beverage brands. 

About AGI Greenpac Limited

AGI Greenpac Limited a focused Packaging Products Company that manufactures and markets various packaging products, including Glass Containers and Polyethylene Terephthalate (PET) Bottles & Products and Security Caps & Closures. Packaging Products Division has seven plants in India, located across Telangana, Uttarakhand, and Karnataka. This Division has a comprehensive product range, catering to 500+ globally acclaimed institutional clients in India.

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Bira 91 Taproom and Colocal Chocolates announced their groundbreaking collaboration and introduced unique beer bonbons. This partnership united the two Delhi-based brands, both driven by a shared passion for innovation and creativity, to craft a truly unforgettable experience for the NCR audience.

The collaboration showcased the versatility of Bira 91’s Malabar Stout, which pairs exceptionally well with Colocal Chocolates, made with single-origin cacao from Idukki in Kerala. By combining their expertise, the brands aimed to elevate the customer experience at Bira 91 Taprooms, offering guests an exclusive and memorable treat around Father’s Day. Keeping in mind the body of the Bira 91 Malabar Stout, which is nutty and earthy with notes of coffee, the roasting profile of cacao beans is kept at medium variations. The two brands through this amazing innovation curated exquisite beer bonbons with 60% cacao which perfectly complements the profile of Bira 91 Malabar Stout. These beer-infused bonbons are a delicious mix of slightly dark chocolate shells and a gooey beer-filled center.

“We are thrilled to collaborate with Colocal Chocolates, leaders in cacao roasting and chocolate making in the NCR region. Our goal is to delight our guests with innovative offerings beyond just beers. This collaboration exemplifies the versatility of beers and highlights their potential to inspire future innovations.” said Rahul Singh, Senior Vice President – Pubs Vertical at Bira 91.

Anshi Saxena, Co-Founder of Colocal Chocolates, said, “Being a homegrown craft chocolate brand, Colocal loved collaborating with another homegrown brand. The process of experimenting with a new ingredient is always insightful. Liquor-infused bonbons aren’t uncommon. But even for those who’ve tried beer bonbons before, the craft chocolate bonbons made by Colocal infusing Bira 91 Malabar Stout should taste like a delightful surprise. We had the Bira 91 team over at our chocolate factory at Colocal Dhan Mill to make the bonbons from scratch and it was a great learning experience for both teams.”

To continue the buzz around this exciting collaboration, Bira 91 Taproom and Colocal Chocolates have leveraged digital platforms, with both brands showcasing the partnership on their social media handles. On the occasion of Father’s Day, Bira 91 Taproom offered complimentary beer bonbons to all fathers who visited their Taprooms. The beer bonbons are available for purchase till stock lasts at Bira 91 Taproom locations in DLF Avenue, Saket, and DLF Cyberhub, Gurgaon. Bira 91 Taprooms are continuously dedicated to creating unforgettable experiences for their guests, and their unique offerings in the food and beverage space elevate the Taproom experience even further. With the addition of beer bonbons from Colocal Chocolates, they take this experience to new heights, making each visit to the Taproom truly exceptional and unforgettable.

The future holds exciting possibilities for further collaborations between Colocal Chocolates and Bira 91 Taproom, promising to #MakePlayWithFlavors and chocolates.

About B9 Beverages

A refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing brands in the world, Bira 91 has built a diverse portfolio of award-winning beers, one for every occasion, and aims to drive a global shift in beer towards more color and flavor. Bira 91 is now enjoyed in over 1000 towns and cities spread across 18 countries and brews its beers across four breweries in India. Bira 91 has its flagship taproom in Bengaluru, where it releases one new experimental beer every week, paired with its curry-shop menu. Bira 91 also offers branded merchandise across categories such as glassware, apparel, and gifts, to make every day a lot more playful. Established in 2015, Bira 91 is driven by a dynamic team of over 700 passionate beer lovers and is backed by Sequoia Capital India, Sofina of Belgium, and Kirin Holding of Japan.  Bira 91 has also recently acquired The Beer Café, India’s leading Alco-Beverage chain to strengthen its play in pubs and taprooms and build India’s first large-scale direct-to-consumer platform focused on beer and innovation.

Learn more at www.bira91.com  

About Colocal

Founded in October 2020 by Sheetal Saxena and Nishant Sinha, Colocal Chocolate Factory is India’s first live chocolate factory, located in Delhi’s Dhan Mill compound. This artisanal brand specializes in “Bean to Bar” chocolate, using only Indian cacao beans and cane sugar. Sourced ethically and roasted meticulously, Colocal offers premium products, including single-origin bars in various cacao percentages and baking chocolate.

The factory also features a 65-seater café with a serene, Victorian-inspired ambiance, reminiscent of the founders’ fond memories of Pondicherry. The café serves an array of chocolate-based drinks, desserts, and Italian-Continental cuisine. With locations in Dhan Mill, Khan Market, and Noida, Colocal is a major presence in Delhi/NCR, dedicated to excellence and sustainability.

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The league’s inaugural edition, running from 15th June to 23rd June 2024, will feature top players from the state, including IPL and international cricket stars. Drawing inspiration from the Indian Premier League (IPL), the MPL offers world-class production quality and broadcasting, delivering an electrifying “cricketainment” experience for local fans. This grand event is set to uncover new talent from the state, empowering regional cricket players by enhancing their confidence, game, and skill. It also seeks to provide substantial financial opportunities and a broad scope for growth for these athletes.

Anand Agrawal, Chief Marketing Officer of SOM Distilleries & Breweries Ltd, the makers of the very popular brand Hunter, shared his enthusiasm for the partnership, stating, “We are thrilled to be the title sponsor of the Madhya Pradesh League. This collaboration perfectly aligns with Hunter’s core values of youthful spirit and it’s unparalleled thirst for victory. Our commitment to empowering regional cricket players and creating unforgettable experiences for local fans resonates with Hunter’s mission of fostering talent and community vibrancy.”

Hunter, synonymous with boldness and innovation, is a natural fit as the title sponsor for the MPL. The brand has always stood for the vibrancy and aspirations of today’s youth, making this association a perfect blend of cricket and youthful energy. The MPL aims to build a strong emotional connection with the audience, fostering a sense of community and support, which is at the heart of Hunter’s brand ethos.

Ravi Patankar, CEO of MPL added, “As MPL embarks on an exciting season, we are thrilled to welcome Hunter as our Title Sponsor. Their unwavering support reflects their commitment to excellence and their dedication to delivering top-notch experiences to customers. We look forward to a successful season together, representing the spirit of cricket and youthfulness.”

The inaugural edition, held at the Gwalior International Cricket Stadium, will feature five teams: Rewa Jaguars, Jabalpur Lions, Gwalior Cheetahs, Malwa Panthers, and Bhopal Leopards. Prominent players such as Kulwant Khejroliya, Avesh Khan, Venkatesh Iyer, Rajat Patidar, and Kumar Kartikeya will grace the tournament. The league promises 10 days of high-octane cricket in a round-robin format and will be telecasted on Jio Cinema Digital and Sports Network 18 on TV. 

The inauguration of the tournament was graced by Mohan Yadav, Chief Minister of Madhya Pradesh, along with Mr. Jyotiraditya Scindia, Mr. JK Shah, and cricket legend Kapil Dev, among other dignitaries.

Hunter’s association with the MPL not only signifies a sponsorship but a celebration of youthful spirit, community, and the unyielding passion for cricket. This partnership aims to inspire and resonate with the youth, empowering them to pursue their dreams with confidence and vigor.

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~New award-winning* Abbey brewery brand identity “1128 by Grimbergen” is unveiled to accelerate its premium positioning.~

Grimbergen, known for brewing delicious and refreshing Belgian-style beers, has brought even more of its 900-year history to life with the opening of the newly extended Grimbergen Experience in the unique surrounds of the famous Grimbergen Abbey near Brussels, Belgium.

The newly expanded multi-sensory experience is a voyage from the past to the present and showcases the harmony of tradition and modernity that is the essence of the Grimbergen brand.  It charts the story of the Grimbergen Abbey Fathers’ who, to this day, continue the brewing legacy of generations of Fathers before them, blending ancient craft with innovation to unearth new flavours.

Visitors will be invited to step into the Fathers’ shoes as they learn about the Norbertine Order, their charity work, their daily life, both past and present, as well as taking a close look at some of the most famous Abbots from across the centuries who have helped to shape Grimbergen and left their indelible mark.

The opening marks the culmination of a remarkable six-year journey and multi-million-euro investment by Carlsberg that has delivered the Grimbergen Abbey brewery, the Grimbergen Experience, and the refurbished Fenikshof bar and restaurant.

Speaking as he officially opened the new extension, Jacob Aarup-Andersen, CEO of the Carlsberg Group said: “I am delighted to be here to celebrate another remarkable day in the history of Grimbergen. Grimbergen is at the very heart of Carlsberg’s premium brands portfolio and is contributing significantly to the continued growth we are seeing in this category.”

The launch coincides with the release of “1128 by Grimbergen”, a new visual identity for the Abbey Brewery’s range that celebrates the year the Abbey was created and, it forms part of Carlsberg’s wider strategy to accelerate growth of its premium porfolio of which Grimbergen is a core part. The new premium identity introduces both the “Authentic Norbertine Product” logo and the signature of Fr. Karel Stautemas, Provisor of the Abbey and Abbey Brewer, symbolizing Grimbergen Abbey beer’s authenticity, provenance and quality. To elevate its unique character, Grimbergen is now presented in a striking new 75cl bottle which is perfect for sharing with friends or to accompany a meal.

“I read in the newly extended Grimbergen Experience that the Fathers’ success lies in their prioritising quality, patience and passion into every endeavour. The same could be said of Carlsberg’s founder J.C. Jacobsen and, it is why the partnership between Carlsberg and the Abbey is such an enduring success. It has transformed Grimbergen into a world-class brand enjoyed in more than forty countries worldwide and has led us to forge the future of brewing and to create something quite extraordinary.”

“Both the newly extended visitor experience and new brand identity mark an important milestone in the profound evolution of Grimbergen,” continued Aarup-Andersen. “They are a testament to Carlsberg’s brand-building investments over the last six years and to the long-term ambition to invest further and to continue to grow this special premium brand.”

Visitors to the Grimbergen Experience can book a guide who will share a wealth of information about Grimbergen’s history, the brewing process, and take them to the Abbey Gardens, and of course visitors will have the opportunity to end their visit with a beer tasting.

Fr. Karel Stautemas, Provisor of the Abbey and Abbey Brewer said: “Today marks another new and exciting chapter in our story. This new extension enables us to share fascinating insights into the Fathers, our life at the Abbey and of course our brewing heritage. It’s a story I am delighted to have helped to curate and I look forward to sharing the new extension with many visitors.”

To complete the occasion, visitors can buy a range of souvenirs and pay a visit to Fenikshof, Grimbergen’s bar and restaurant where Belgian cuisine is perfectly paired with Grimbergen beer.

These latest developments at Grimbergen come two years after Carlsberg refurbished Fenikshof,  Grimbergen’s bar and restaurant, and opened the first phase of the Grimbergen Experience and, three years after the opening of the state-of-the-art Abbey Brewery which restored brewing inside the walls of the Abbey for the first time in over two hundred years.

Like the Abbey Brewery, the newly extended visitor experience has been built in a close partnership between Grimbergen Abbey and Carlsberg Group. Father Karel Stautemas, Provisor at the Abbey, has been heavily involved in curating the content of the new extension.

The new Grimbergen Experience was built in a close partnership between the Grimbergen Abbey and Carlsberg Group.

For more information about Grimbergen Abbey Brewery and Grimbergen beers, visit www.grimbergen.com

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Aliens Tattoo, India’s leading tattoo brand, known for its creative custom tattoos uniquely designed based on the ideas, values, and beliefs of the consumer, and Ironhill Hyderabad, renowned for its craft brewing excellence, came together for an extraordinary partnership. The partnership came alive at an exciting experiential event held at Ironhill Hyderabad, seamlessly,  focused on building a unique sensory experience and blended the two worlds of tattoo artistry and craft beer. This dynamic partnership endeavors to honor the artistry of tattooing alongside the intricate craft of brewing, presenting a remarkable experience that harmonizes these two distinctive forms of expression.

Ironhill Hyderabad introduced several remarkable brews, commencing with the ‘Cosmic Lager’, which infused the concepts and creative ethos of Aliens Tattoo. During this partnership, the two brands co-created the exclusive craft brew, set to be available exclusively at the Ironhill outlet. The aim was to craft a unique blend that seamlessly integrated the essence of both brands and provided a unique sensory experience.

Subsequently, the Tattoo Workshop offered an immersive experience, diving deep into the world of tattoo artistry. Under the expert guidance of celebrated and award-winning tattoo artists from Aliens Tattoo, participants engaged in a selfie session with the IG filter Aliens Tattoos x Ironhill, indulging in personalized design sessions, receiving one-on-one consultations, and delving into the intricate realm of tattoo artistry.

Ameesha Karnani, Brand Partnership Specialist, Aliens Tattoo, said, “We are delighted to have partnered with Ironhill and co-created a new brew, ‘Cosmic Lager’, which brings alive the flavour and creative thought process of Aliens Tattoo. Our aim is to offer consumers a multi-sensory adventure, both within our studio and beyond. Teaming up with Ironhill has allowed us to design a one-of-a-kind experience that combines taste and tattoo. At Aliens Tattoos, our brand identity revolves around delivering unique encounters, fueled by our dedication to artistic innovation. Partnering with respected brands like Ironhill enables us to create memorable moments for everyone involved.”

Prateek Rao, Head of Brand Marketing, Ironhill “Cosmic Lager embodies the spirit of creativity and partnership, reflecting the essence of both Aliens Tattoo and Ironhill. It’s a testament to the power of partnerships in crafting something truly remarkable.”

As the curtains draw on this extraordinary occasion, the enduring alliance between Ironhill Hyderabad and Aliens Tattoo ignites enduring inspiration and leaves an indelible mark on the creative landscape. Beyond a mere event, this partnership elevates into a narrative of brand collaboration, weaving an immersive experience that resonates deeply within the creative community, fostering a legacy of innovation and artistic synergy.

Furthermore, the crafted brew born from this partnership will be available for tasting at the Ironhill outlet in the Hyderabad location, inviting enthusiasts to experience the unique fusion of these two iconic brands.

About Aliens Tattoo

Founded in 2009, Aliens Tattoo is a distinguished tattoo studio with 16+ studios across India. With a strong emphasis on artistry and innovation, the studio has become renowned for its exceptional tattoo designs and commitment to customer satisfaction. Aliens Tattoo had the pleasure of working with notable figures like Virat Kohli, Arjun Kapoor, and Hardik Pandya , continues to set new standards in the realm of tattoo artistry.

Led by visionary artist Sunny Bhanushali, Aliens Tattoo houses a team of skilled and talented tattoo artists who specialise in a wide range of styles, including realism, watercolour, black and grey, geometric, and traditional tattoos. Their attention to detail and ability to translate clients’ ideas into stunning custom designs sets them apart in the industry.

Aliens Tattoo places great importance on maintaining a safe and hygienic environment for their clients. The studio adheres to strict sterilisation practices and utilises high-quality tattoo equipment to ensure the highest standards of safety. Clients can trust in a professional and comfortable tattooing experience.  The exceptional artistry of Aliens Tattoo has gained international recognition, with participation in renowned tattoo conventions and competitions. Their commitment to excellence has earned them multiple accolades, solidifying their position as leaders in the industry. 

About Ironhill

The idea of owning and operating a microbrewery with friends is something that has been discussed while sitting at a café for decades. And as with time and space, a dream of that stature fades for most, however, a team of entrepreneurs decided to turn the tables, the other way.

It all began in the year 2017 when four friends decided to establish a brand that would recreate the spirit of good times and share pleasant memories over a fantastic range of craft beers and lip- smacking bites. Teja Chekuri, Harsha Vadlamudi, Vidhatha Annamaneni, and Subba Raju Penmatsa harnessed Ironhill’s success by combining their collective business acumen with the skills of professional acquaintances and contacts they developed over the years.

After a successful launch in the ‘City of Destiny’ – Visakhapatnam, the company broadened its footprints to Rajahmundry, Vijayawada, Nellore, Hyderabad, and Bengaluru, with Bengaluru being the largest microbrewery in the world.

With excellent varieties of beers and delicious cuisine to go with them, Ironhill India aims to re- create the fun and cheerful memories of bygone eras. They rely on the experience of their knowledgeable brewmasters, to bring to the table, some of the most supreme flavors for you to savor. This experience of Ironhill’s master’s results in exciting flavors of beers on tap, all brewed with high-quality imported raw materials as well as locally sourced varieties.

As Ironhill continues to expand its reach, its vision remains clear: to spread the joy of craft beer internationally, fostering connections and creating unforgettable moments along the way. With a mission to lead the market through innovation and dedication, Ironhill Brewery stands as a beacon of excellence in the ever-evolving world of craft beer.

The post Brewing Artistry: Aliens Tattoo and Ironhill Unveil Unique Fusion Craft Brew first appeared on Brewer World-Everything about beer is here.

The post Brewing Artistry: Aliens Tattoo and Ironhill Unveil Unique Fusion Craft Brew appeared first on Brewer World-Everything about beer is here.