Home / News  / Beer Sausage For Oktoberfest In New York

Beer Sausage For Oktoberfest In New York

Two of New York’s most loved brands have teamed up to create something totally cool. The Schaller & Weber Sausages Company and the EBBS Craft Beer Company have partnered on Schaller Bier Brat No. 3, which matches the finest hand-crafted beer sausages. Yes, a beer sausage/brat.

The collaboration saw Schaller & Weber create a brand-new beer sausage recipe by using EBBS lager, the city’s brewer of the year.  In addition to the unique sausage, the new Bier Brat No. 3 presents a nuanced blend of flavour with a coarse-ground. With a 5.6% ABV, EBBS Beer Lager No. 3 is a Helles style Munich Lager, a traditional German beer style that is lighter in colour, malt-forward, and has floral and spicy hop notes.

Trying to capitalize on Labor Day Weekend barbecues, tailgate season and Germany’s month-long celebration of Oktoberfest, the partnership switched “beer and sausages” into “beer-in-sausage.”

Listed at an Price of $9.99/4-pack, Schaller & Weber Bier Brat No. 3 can be found at Schaller & Weber and in stores nationwide.  Additionally, the accompanying EBBS Beer Lager No. 3 will be available in New York’s Upper East Side at Schaller & Weber, Schaller’s Stube, Blume, and Hütte.

Schaller & Weber is a New York City institution with Jeremy Schaller, at the helm. Nearly a century after first opening their doors, the Schaller family still produces the one-of-a-kind products and old-world delicacies they have became known for, and their meats are still found on plates in discerning homes and restaurants around the country.

meghana@brewer-world.com

A fervent writer with years of experience in media and journalism. For the past years she has been functioning mainstream media, tabloids, magazines and web news platforms gaining experience writing diverse styles for several target audiences on topics such as lifestyle, food, travel, politics, news, events, books and culture, entertainment and more. A actor, food critic, traveller, swimmer, and a home cook add up to her profile.

Review overview
NO COMMENTS

POST A COMMENT