Beer is believed to be the original social network – bringing people together for generations as we raise a toast to life, friends and the new connections we build. The pandemic may have derailed our social celebrations, but that does not mean we cannot be social yet safe and share a beer or two with our friends.

With Budweiser’s latest #RuletheNew initiative, the King of Beers leads the way and shows us how to rule the new normal. Budweiser has crowdsourced innovative hacks in collaboration with over 45 creator communities across pan-India that showcase ways in which people can cautiously move forward, resume their routine activities, get back to work or simply catch up with their friends! The brand has also launched an exclusive ‘Rule the New’ Instagram handle that curates the best, most innovative entries received across social media every day, shortlisted by the brand in association with leading personalities of the Indian film fraternity, Zoya Akhtar & Jay Oza.

So, this International Beer Day, let’s take a look at some of the recommended hacks, curated exclusively for our readers to celebrate with your friends and usher in the weekend, safely and responsibly. For more creative ideas, visit @RuleTheNew on Instagram!

Break Through To The Other Side

What better way to share a bud with your buds than THIS? Since one can’t share a Bud in-real-life, @prithvi_famouscrew and his crew decided to share it in-stagram!

 

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Nothing should stop you from sharing your Buds with your buds. This #FriendshipDay breakthrough to the other side with this #RuleTheNew hack by @prithvi_famouscrew and his crew. If you’re a content creator, here’s what you gotta do. Take out your cam, shoot a hack of how to be social and safe and upload it to your feed. Tag @BudweiserIndia and @RuleTheNew and share using #RuleTheNew. #rulethenew #budweiserindia #hackthenewnormal #besafe #indiafightscorona #Repost @prithvi_famouscrew ・・・ What better way to share a bud with your buds than THIS? Since we can’t share a Bud in-real-life, We decided to share it in-stagram. Thats our hack of hanging out, what’s yours ? Checkout more such hacks at @rulethenew . @rulethenew @budweiserIndia #Hangout #RuleTheNew By @prithvi_famouscrew @tee_j_famouscrew @puthranrishabh

A post shared by Rule The New (@rulethenew) on Aug 1, 2020 at 11:23pm PDT

Fly A Beer To A Bud

Got a friendly neighbour you want to share some beer with? Check out this hack by @the_crazy_indian_nomad. Friendly reminder: there’s a sale happening on Amazon. Time to invest in a drone, perhaps?

 

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It’s a bird…it’s a plane, it’s our #RuleTheNew hack of the day by @the_crazy_indian_nomad We know you’re all wishing you’d bought that drone. We do, too. If you’re a content creator, here’s what you gotta do. Take out your cam, shoot a hack of how to be social and safe and upload it to your feed. Tag @BudweiserIndia and @RuleTheNew and share using #RuleTheNew. #rulethenew #budweiserindia #hackthenewnormal #besafe #indiafightscorona

A post shared by Rule The New (@rulethenew) on Jul 27, 2020 at 6:40am PDT

The Perfect Social Distancing Birthday

Don’t believe you can party virtually and still have a blast? @mansi.a.ranawat is here to prove you wrong!

 

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Now that’s what a perfect social-distancing birthday looks like. @mansi.a.ranawat knows how to #RuleTheNew like a King. If you’re a content creator, here’s what you gotta do. Take out your cam, shoot a hack of how to be social and safe and upload it to your feed. Tag @BudweiserIndia and @RuleTheNew and share using #RuleTheNew. #rulethenew #budweiserindia #hackthenewnormal #besafe #indiafightscorona #Repost @mansi.a.ranawat ・・・ Partying virtually is the New Normal ?? #CelebrationHack You can definitely be safe & have fun at the same time , don’t believe it watch this !! . . Edited by : @ranawatankur . . Do check out other hacks on @rulethenew @budweiserindia . . Song credits : Are you lonely (Steve Aoki & Alan Walker) #StaySafe #rulethenew #budweiserindia #hackthenewnormal #besafe #indiafightscorona #staysafe #partyhack #celebration #birthday

A post shared by Rule The New (@rulethenew) on Jul 21, 2020 at 4:15am PDT

Netflixing Done Right

@thedoubletdiary shows off his hack on how to have the perfect weekend movie night.

 

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This couple did it right and how. @thedoubletdiary goes the distance with their crazy #RuleTheNew hack to bringing back the good ol’ times. If you’re a content creator, here’s what you gotta do. Take out your cam, shoot a hack of how to be social and safe and upload it to your feed. Tag @BudweiserIndia and @RuleTheNew and share using #RuleTheNew. #rulethenew #budweiserindia #hackthenewnormal #besafe #indiafightscorona #Repost @thedoubletdiary (@get_repost) ・・・ Weekend movie night sorted? Here’s our social distancing hack for the new normal? Check out more creative hacks at @rulethenew @budweiserindia #rulethenew #budweiserindia #hackthenewnormal #besafe #indiafightscorona #socialdistancing #quarantinestories #videooftheday

A post shared by Rule The New (@rulethenew) on Jul 26, 2020 at 7:02am PDT

Celebrate Virtually In Style!

2020 is our chance to celebrate festivals with a fun, personalised twist like never before! In this hack, @engineered_comic and his friends recreate a virtual Ganeshotsav setting and take their celebration to a whole new level!

 

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Don’t miss the celebrations in lockdown. There’s always a way as @engineered_comic puts it down in his #RuleTheNew hack If you’re a content creator, here’s what you gotta do. Take out your cam, shoot a hack of how to be social and safe and upload it to your feed. Tag @BudweiserIndia and @RuleTheNew and share using #RuleTheNew. #rulethenew #budweiserindia #hackthenewnormal #besafe #indiafightscorona #Repost @engineered_comic ・・・ ???? ??? ?????????!⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ This is our new #RULETHENEWHACK . ⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ What’s stopping you from celebrating the biggest, loudest & craziest festival along with your friends? ⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ Here is something you can try. In this new normal the World of Minecraft is the heaven you can build with endless possibilities & hangout with your closest buddies. ⁣⁣⁣⁣⁣⁣⁣ Say goodbye to social distancing ,yet stay safe!⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ —⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣ ????:⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣ ???????/???????? & ?????? ??: @engineered_comic ⁣⁣⁣⁣⁣⁣⁣ ??? ?? ?????????: @sandserif ⁣⁣⁣ Without him this idea would only remain an idea. Also all the cool Minecraft shots are done by him.⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ ?? – ???????? ??: @srishtew & @vishnu_padmakshan ⁣⁣⁣⁣⁣⁣⁣ Thank you for making this a smooth sail.⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ ???? / ????????????????: [Yes they are geniuses]⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ ?????????????? – @purudev_ ??????????????? – @angieridzz ?????????? – @ahaan_s_93 ??????? – @engineered_comic , ???? ?? – @realalokbhat ???? ???????? ?????? – @premaranawat ⁣⁣⁣⁣⁣ Thank you @pratrpratt_ for being such a sport & helping out with building the world along with us.⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣ #RuleTheNew Follow @rulethenew by @budweiserindia for more hacks to unlock the new normal. ⁣⁣⁣⁣⁣⁣⁣ @indiafilmproject .⁣⁣⁣ .⁣⁣⁣ .⁣⁣⁣ .⁣⁣⁣ @scoopwhoop #lockdown #quarantine #hackthenewnormal#shotoniphone #thecreative #ishootfilm #ganeshchaturthi #minecraftmemes #keepfilmalive #livemusic #concertphoto #budwieserindia #musiclife #laalbaghcharaja #concertjunkie #incredibleindia #photographers_of_india #indiagram #storiesofindia #iphoneogra

A post shared by Rule The New (@rulethenew) on Jul 27, 2020 at 6:22am PDT

Hold A Safe-Distanced Jam Session With Your Buds

If this rooftop music concert organised by @pahadipandit doesn’t inspire you to get out of bed and do it today then we don’t know what else will! As Budweiser puts it: “Definitely ruling the new – right from the rooftops straight to your hearts!”

 

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@pahadipandit gets what he wants. And he wants the world to jam together. Definitely ruling the new – right from the rooftops straight to your hearts. If you’re a content creator, here’s what you gotta do. Take out your cam, shoot a hack of how you would like to #RuleTheNew norms of social distancing, and upload it to your feed. Tag @BudweiserIndia and @RuleTheNew and share using #RuleTheNew. #Repost @pahadipandit ・・・ Rooftop Music Concert. @rulethenew @budweiserindia #rulethenew

A post shared by Rule The New (@rulethenew) on Jul 13, 2020 at 8:15am PDT

If you’re a content creator and want to participate and show off your hacks, here’s what you gotta do. Take out your cam, shoot a hack of how to be social and safe and upload it to your feed. Tag @BudweiserIndia and @RuleTheNew and share using #RuleTheNew.