Drink Technology India comes calling annually
Leading Platform for the Indian Beverage and Liquid Food Industry (processing + filling + packaging + logistics) October 26–28, 2017, Pragati Maidan, New Delhi, India
From this year onwards Drink Technology India, will be an annual event to look forward to. For the first time ever, Drink Technology India will be held at the Pragati Maidan in New Delhi from October 26–28, 2017 – together with IndiaPack and Pacprocess India, formerly International PackTech India. A great trade fair for the beverage, dairy and liquid-food industry in India, switching to an annual format, held across locations in the future is bound to give stakeholders a reason to cheer. Every two years the expo will take place in Mumbai, and every alternate year it will shuttle between New Delhi and Bangalore. Alternating between Delhi, Mumbai and Bangalore will make it possible to better address and support customers in specific target groups in the various regions of India.
Bhupinder Singh, CEO of Messe Muenchen India, is looking forward to this new challenge: “The foundation of the beverage industry in India is Mumbai, which is why DTI will still be held here every two years. But in the years in between, we want to strengthen the presence and the range of attractions for our customers in India. Having DTI alternate between New Delhi and Bangalore allows us to bring its know-how to all of India and address specific needs in different regions.”
The Indian subcontinent is still a dynamic growth market for the beverage, dairy and liquid-food industry. The sectors for soft drinks and alcoholic beverages such as beer, wine and spirits are seeing extraordinary growth. India is currently ranked 13th in soft-drink consumption, with a rapidly increasing trend. According to Euromonitor International, volume in this sector will increase by more than 100 percent by 2020. In the case of alcoholic beverages, India is currently in ninth place with a forecast growth rate of nearly 28 percent between now and 2020 (Euromonitor International, VDMA).
Markus Kosak, Exhibition Director of Drink Technology India, feels that this new configuration has plenty of advantages: “Moving into northern and southern India satisfies the best prerequisites for serving India’s entire beverage, dairy and liquid-food industry. By continuing to develop this platform, not only are we giving our customers access to new potential, we are also making new networking opportunities available. In doing so, we give the beverage, dairy and liquid-food industry in India added value.
EXHIBITION EXCELLENCE AWARDS 2017
Drink Technology India won first prize as the most rapidly growing exhibition in India in 2017. The award is presented each year by well-known trade associations such as the Global Association of the Exhibition Industry (UFI) and the Indian Exhibition and Industry Association, and it is considered a seal of quality for trade shows on the Indian market. Petra Westphal, Exhibition Group Director of the Drinktec Cluster, sees the award as confirmation of the decision to switch to an annual format: “DTI is established at its location in Mumbai. Moving into other regions in India and switching to an annual format will allow us to address our customers’ needs with even greater precision in the future and further strengthen our status as the number one platform for the beverage, dairy and liquid-food industry in India.”
“The foundation of the beverage industry in India is Mumbai, which is why dti will still be held here every two years. But in the years in between, we want to strengthen the presence and the range of attractions for our customers in India. Having dti alternate between New Delhi and Bangalore allows us to bring its know-how to all of India and address specific needs in different regions.”