Instagram has become one of the main ways brands aim to build a community and some brands push boundaries in finding ways to connect with their customers. The Instagram connect space with its multiple content formats gives us the flexibility to find new ways to
Last October, Goa-based Latambarcem Brewers made headlines as they unveiled their much-awaited bespoke bottled craft beer Maka di. An exciting curation of five international-level beer styles fused with vibrant, flavoursome ingredients sourced from all over the world – the brand has now travelled from India’s
It’s been a year of hardships for the beer industry in the wake of the COVID-19 pandemic. And yet, according to Beverage Industry Magazine, e-commerce is driving triple-digit growth in alcohol sales. In the U.S. alone, as the pandemic began wreaking havoc, the total e-commerce penetration
Drifters Breweries, the magnum opus of Sheetal and Nayan Shah, launches Drifters Tap Station in the heart of Mumbai on the 20th January 2021. Located in the busy street of Bandra, Linking Road amidst many restaurants, pubs and lounges, the brewery marks the opening of
Beer is mostly water. Roughly about 90 to 95 percent of beer consists of water and the minerals it contains bring more than flavour to the alcobev. Water is also called 'liquor' when it is associated with brewing. Water does matter as it carries flavours
The art of beer and cheese pairing may seem complicated but it really isn’t when you break it down. Beer and cheese are both handcrafted artisanal products where there can be many similarities among these. Beer is more diverse in flavour than wine and can
Practical and theoretical brewing knowledge are like two sides of a coin, both being equally essential. It is important to understand both ends of the spectrum as the perspectives here are way different. Theoretical knowledge is all about learning from others’ experiences. Documentations, books, social interactions
From being the world’s oldest recorded recipe and first form of ‘pay cheque’ to inspiring numerous sagas and celebrating matrimonial alliances - it’s clear that beer has been one of the prime movers of human culture, fuelling the development of arts, language and even religion
Porters are a dark beer named after working-class port workers (also called Porters) that considered this drink a part of their daily lives. The Eighteenth-century British working-class preferred this dark ale after a hard day’s work. When the people in the Baltic region discovered this
After a successful launch of their first-ever growler station in Pune, Mumbai-based Drifters Breweries is all set to launch two additional growler stations in Mumbai’s Powai and Thane, this January! The brand new space has both pickup and delivery services for beer enthusiasts to quench