Delhi welcomes Lone Wolf, a new beer brand. The brand offers a premium beer drinking experience, targeting strong beer drinkers who account for 85% of the market in India. The brand is committed to bringing its consumers quality beer at competitive prices. Lone Wolf holds
The story of BeeYoung is the story of youth. It started with an idea to create a brew that could deliver a crisp and clean yet punchy sip, every time, no matter the social setting. The idea was to find the choicest of ingredients and
In a country that largely sweats it out almost 365 days of the year, especially in beer drinking and permitted to drink states, is strong beer after all a pleasurable choice? The answer is YES.
India is a country of diverse contradictions with choices
The evolutionary map of beer marketing in India has a very interesting story, with some clear milestones.
Traditionally the marketing of beer brands in India has been very simplistic. Till about 25 years ago, there was Kingfisher, Royal Challenge, Sandpiper, Golden Eagle which were mild