United Breweries, the country’s largest beer manufacturer and part of the Amsterdam-based Heineken group, had recently launched Heineken® Silver - a smooth and refreshing beer that provides Indian consumers with a premium beverage that is truly designed for everyday social occasions. Heineken® Silver is brewed
Celebrating International Beer Day, the brand shares easy, actionable tips consumers can practice ensuring every experience with beer is a positive one. Budweiser 0.0 has celebrated Global Be(er) Responsible Day (GBRD) for over a decade before making the shift to Smart Drinking Week in 2021. This
Inspired by its original heritage of 100% pure malt, it is now brewed with a lower alcohol strength of just 3.5% ABV Offers consumers more choice to enjoy moderate alcohol beverages In line with the Haryana government’s new excise policy with a ‘super mild
[caption id="attachment_17646" align="alignleft" width="395"] Kartikeya Sharma, President of Anheuser-Busch InBev, South Asia[/caption] There's a lot of power that comes with being the world's largest brewer. But as the old adage goes: with great power comes great responsibility. And at Anheuser-Busch InBev, alcohol responsibility initiatives are a
In the month of January 2020, the British Beer & Pub Association (BBPA) estimated 4.2 million UK consumers trying to stick to a “dry January” pledge, while for many other consumers, abstaining from booze is already a lifestyle choice. Quick to spot the opportunity, beer brands
December is a time to make merry and as the month draws to an end, we look forward to bringing the New Year in. And let’s be honest, chilled beer and warm company is definitely the way to go. But, even so, it is always
To encourage change in order to achieve a sustainable environment is great, but to be the change itself is truly divine. The present situation demands companies to develop an inclination towards saving Earth - which happens to be the only green planet in this universe. Enter
Food, beer and sports: a pairing as old and rewarding as we all can remember. But we’ve been forgetting to add something very important to that list: water. That is, until now. As a brand that has always been proud of its longstanding partnership with the NBA
Diane Wauters Written by – Director – Sustainability and Agricultural Development (Asia), AB InBev.) SmartBarley in India, one of AB InBev’s global agriculture development programs, was started as a way to produce local malting barley by farmers in 3 of India’s Barley growing regions in Rajasthan, Haryana,
The receiver of Business Today’s Most Powerful Women Award (2017), a former fellow at UnLtd India, and British Asia Trust, Reema Sathe set out to build a business that’s profitable and creates a positive impact on the society. Founder & Managing Director at Happy Roots,
