Last August, Bengaluru-based Geist – one of the Beer Capital’s first and most cherished craft beer brands, emerged from a long and hard lockdown with all-new, super swanky growlers, allowing thirsty craft beer lovers to take a piece of Geist to-go. The brand then became the
It’s been a year of hardships for the beer industry in the wake of the COVID-19 pandemic. And yet, according to Beverage Industry Magazine, e-commerce is driving triple-digit growth in alcohol sales. In the U.S. alone, as the pandemic began wreaking havoc, the total e-commerce penetration
[vc_row][vc_column][vc_column_text]Ah, 2020. From taps running dry to breweries shutting down permanently to learning to adapt to the “new normal” - the last 12 months have certainly been hard. But even in a year that was largely controlled by the pandemic, the Indian beer world has
As 2020 draws to a close, brewers, retailers, wholesalers and suppliers are adjusting in real-time to the disruptive impact that the COVID-19 global pandemic has had and is continuing to have, on the industry. From pushing drinking habits away from bars and into homes to
Narayan Manepally Founder & CEO, Geist Mohan Alapatt Director & COO, Geist Paul Chowdary Founder, Geist Geist, which means ghost or spirit (and in a dialect of German also means endurance) is an Indian craft beer brand started by childhood friends Narayan Manepally & Paul Chowdhury – two individuals with a