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As brewers and distributors, we all seek to appeal to the millennials, who make up about 25 percent of the total U.S. population and the entirety of the coveted 21-35 year-old beer drinkers segment. Millennials, also known as Generation Y, include those who were born in

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The boom of the craft beer trend has left big-name beer giants, who have already found themselves contending with saturation in the recent years, in a bit of a quandary. But there’s a new burgeoning market to cater to: health conscious drinkers and alcohol abstainers. With

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