It’s been a year of hardships for the beer industry in the wake of the COVID-19 pandemic. And yet, according to Beverage Industry Magazine, e-commerce is driving triple-digit growth in alcohol sales. In the U.S. alone, as the pandemic began wreaking havoc, the total e-commerce penetration
[vc_row][vc_column][vc_column_text]Ah, 2020. From taps running dry to breweries shutting down permanently to learning to adapt to the “new normal” - the last 12 months have certainly been hard. But even in a year that was largely controlled by the pandemic, the Indian beer world has
Prediction is always a risky business. After all, few analysts and experts could have predicted what challenges the end of the year 2019 would bring to all businesses – big and small. Revenue graphs fell flat as companies rolled down their shutters to comply with
There are several breweries in India but only a few of them actually can master the correct technique of brewing. Brewing is an art and Effingut sure knows how to do it just right! Owned by Mr. Manu Gulati, he has poured in his life,
With the Government passing new laws in favour of micro-breweries and simultaneously announcing city-wide lockdown in Pune, the biggest question which is arising in the minds of everyone involved in the brewing industry is “How will we survive? What measures should we take to prevent
It took a global pandemic, an almost 60-day lockdown and a crumbling economy to finally reach this monumental milestone in Indian beer history. Yesterday, thanks to the persistent efforts of the Maharashtra Chapter of the Craft Brewers Association of India (CBAI), the Maharashtra state excise
Brewer World conducted its first-ever webinar series on Friday, 24th April, to discuss the threats to the Indian beer business, brought on by the COVID-19 lockdown. Hosted by co-founder and managing director, Anitha Raghunath - the webinar was moderated by Ishan Grover, brewer and founder at
If you take a moment to delve deep into the stories of some of India’s best microbreweries, you will notice how most are usually the result of a close-knit group of friends, coming together to make their collective dream of owning and working in a
Craft beer businesses are crumbling, bills are piling up and there is zero revenue for well over a month now. And now, as India moves towards the middle of lockdown phase 2.0, there is an impending sense of doom settling amidst brewers and brewery owners
The Indian craft beer industry is going through an existential crisis right now. There’s ale going stale in brewery tanks, production lines and supply chains that have been totally disrupted, hundreds of staff that could lose jobs and lakhs of rupees that are lying frozen