The global beer market, both in volume and value, has seen great expansion for many years. This growth in demand has seen both a rise in the number of breweries and an expansion in beer style diversity. Among these styles, one of them is emerging
In the month of January 2020, the British Beer & Pub Association (BBPA) estimated 4.2 million UK consumers trying to stick to a “dry January” pledge, while for many other consumers, abstaining from booze is already a lifestyle choice. Quick to spot the opportunity, beer brands
The boom of the craft beer trend has left big-name beer giants, who have already found themselves contending with saturation in the recent years, in a bit of a quandary. But there’s a new burgeoning market to cater to: health conscious drinkers and alcohol abstainers. With