Considering the shortage of beer in the state, the Kerala government plans to issue more brewery licences. A slew of other proposals have been outlined in the new liquor policy, including a hike in licence fees. Brewery licences are only issued to eligible candidates, according to
With the “Vocal for Local '' and “Make in India” slogans paving their way into every industry in India, the consumers and the market are expanding like never before. Craft beer industry is seeing a boom with breweries popping in every city. Why should the
Seven years ago, Bira 91 was conceptualised in an effort to pioneer the craft beer experience in India but today stands as one of India’s most iconic youth culture brands. A brand known for reimagining beers as we know it, celebrated its 7-year milestone on
It's not every day that you meet a chef who is both super fit, and handsome at the same time. Not to mention highly talented. There is something ethereal about the food of Chef Tarun Sibal. He carries an experience of 20 years as a
India’s two young, home-grown brands bring consumers a limited-edition collection of audio devices Bira 91, one of India’s fastest-growing brands in its category, and boAt, India’s #1 Earwear brand (as per IDC India Monthly Wearables Tracker, November 2021 release) have come together to launch an exclusive
Would you believe if I say travelling to a place for the first time and knowing it will become your favourite is said to be like falling in love? That said, a wedding for such a romantic yet joyful endeavour should be held at a
India seems to be the latest hub for new beer brands. It is safe to say that India is experiencing a golden age of beer because the craft beer storm has brewed for quite some time now. However, unlike a few years back, Indians now
While beer and music festivals are a match made in heaven, it does not take much effort to figure out that. Whether it's summer or winter, music and beer are always a YAY YAY. It can be tricky to choose the right event and brand
In the run-up to the holiday season, Bira 91 kicked off a campaign that saw Santa and his elves take over the city of Bangalore Bira 91, the world’s fastest-growing beer company known for its quirky topical activations, has rolled out yet another exciting initiative embodying
Christmas is a season to wrack your brain for the perfect presents for your loved ones, and we’ve got you covered! From unique board games to quirky décor accents, raise the bar with these offbeat and creative gifts from the house of Bira 91. So