“A civilization stands or falls by the degree to which drink has entered the lives of its people, and from that point of view Japan must rank very high among the civilizations of the world.”
Kenichi Yoshida — “Japan is a Circle”
The Japanese view their drinking
Kirin Brewery Co. said Thursday it will start selling a zero-carbohydrate regular beer in Japan in October, the first such product offered by a domestic brewer, to tap demand among increasingly health-conscious consumers.
The zero-carb beer under the major Japanese brewery's flagship Ichibanshibori brand will be