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We have seen beer brands that sponsor sports shows and events. In Fact many sports, especially cricket, are associated with beer. For the first time in India a beer brand Copter7 was born inspired by a cricketer, MS Dhoni. It is unlikely that anyone who

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The 2022 Craft Beer Marketing Awards (CBMAs) “Crushie” winners were announced recently in two LIVE virtual ceremonies on Facebook LIVE. Part one was announced in a virtual awards ceremony and the final winners were announced on May 4th, Live at the Craft Brewers Conference in

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7 flavours of Bira 91, 7 films. 7 unique stories. 7 catchy tunes. 1 bold campaign Bira 91, world’s fastest growing beer company, launched its first ever 360-degree campaign - ‘Make Play with Flavours’. As Bira 91 scales up its portfolio of flavours across the country,

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When the skies turn cloudy and the mercury drops, you want a beer infused with enough alcohol to warm your bones, and a pint of strong beer is only too happy to oblige. Brewing strong beers has historically been a specialty of regions where winters are

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India has always had a rich history of homegrown ferments and brews and yet never has there been a beer made to celebrate and commemorate this history. Yavira - derived from the Sanskrit word for beer, aims to be India’s first native brew to honour

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Brewer World conducted its second webinar series on Saturday, 25th April, to discuss how bad the COVID-19 lockdown impact has been on Indian beer business. Unlike our last webinar series that featured beer business owners, this series invited brewers from all over India to give

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The Indian craft beer industry is going through an existential crisis right now. There’s ale going stale in brewery tanks, production lines and supply chains that have been totally disrupted, hundreds of staff that could lose jobs and lakhs of rupees that are lying frozen

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With March being designated as India’s official Sour Beer Month, desi beer lovers can’t get enough of all the mouth-puckering flavours that brewers have been coming up with. From mangoes to melons, pineapples to plums - these beers have been freshly brewed with distinctly-flavoured ingredients

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The premier brand to brew within Karnataka, Briggs Brewery is Namma Bengaluru’s first homegrown craft-beer label. Created from the simple idea that beer has the power to bring people together, Brigg’s brings its own array of unique flavours to an international collection of craft beers. The

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