Over the last decade, craft beer has played an integral role in elevating India’s social and cultural status. A number of favorable factors have worked in tandem to bring this shift in preference from the traditionally consumed high alcoholic hard liquor to a lighter, low
With the “Vocal for Local '' and “Make in India” slogans paving their way into every industry in India, the consumers and the market are expanding like never before. Craft beer industry is seeing a boom with breweries popping in every city. Why should the
Bira 91 is looking to expand beyond its core beer business. The company is all set to foray into the non-alcoholic beverages segment with carbonated drinks, juices, energy and sports drinks and sparkling water. Bira 91’s board has passed a special resolution to alter the main
Lion King fans will recall Mufasa saying in that wise, baritone voice: “Time rises and falls like the Sun”. Indeed, the Sun rose with Simba as one of the biggest kings in the Indian craft beer segment. From humble beginnings in just two states – Chhattisgarh
As of today, the coronavirus pandemic has infected more than 335,000 people and claimed at least 14,700 lives, according to a tally by Johns Hopkins University. With health authorities suggesting the use of hand sanitisers as one of the easiest ways to prevent the disease from