United Breweries, the country’s largest beer manufacturer and part of the Amsterdam-based Heineken group, had recently launched Heineken® Silver - a smooth and refreshing beer that provides Indian consumers with a premium beverage that is truly designed for everyday social occasions. Heineken® Silver is brewed
Heineken®'s latest beer innovation provides the new generation of consumers with a premium, smooth-tasting beer that breaks from the socialising traditions of the past to refresh the drinking moments of today United Breweries, the country's largest beer manufacturer and part of the Amsterdam-based Heineken group, today
A hot country. A huge alcohol market. A burgeoning, youthful middle class. India, by any standard, should be a country that reaches thirstily for a beer. But, the ground reality is starkly different. At around 2 liters per capita, India is Asia’s lowest per capita beer
The beer culture in India seems insatiable, regardless of whether it is the old fashioned bottled beer you buy from the corner store or the upscale craft beer sold as an experience. During the last two and a half decades, the beer industry has seen
United Breweries, the former flagship brand of the UB Group, has been acquired by Heineken. As a result, Heineken's shareholding in UBL will be up to 61.5 percent in 2021 after it acquired additional ordinary shares in UBL on June 23, 2021. Additionally, United Breweries
Addressing the climate crisis through responsible business practises is more urgent than ever. The beer sector can respond by embedding sustainability into their brand communications and marketing to engage consumers on sustainability and get them excited about doing the right thing for people and the
Beer has always been the perfect companion for every sporting event. Be it at the Stadium or from the comfort of your own couch, beer is going to help you relax and enjoy your sport. Especially if you’re a football fan, a mug of cold
The name lager is taken from the German word ‘lagern’, meaning “to store.” Most of the mass-produced beers of the world are lagers, but a wider range of styles exist than what those commercial brands may lead you to believe. Lager is a beer that is
World-renowned magazine, Drinks International, devoted exclusively to the global spirits, wines and beers market – has released its latest Brand Report. The report, based on a sample of the best and the most influential bars in the world, represents a snapshot of trending buying habits
With the sheer variety of brands in the market today, one often sees their favourite brands competing for the spotlight with some mind-boggling commercials that aptly advertise not just the product itself, but also successfully communicates the brand's values. It's true that advertising beer on