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THE LONGSTANDING CONNECTION OF BEER AND THE WHITE HOUSE “BEER IS PROOF GOD LOVES US, AND WANTS US TO BE HAPPY” – Benjamin Franklin Maybe that’s why all American presidents have such a closely-knit connection with beer. Exceptionally, one American President and the First lady even banned alcohol

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On a clear September day in 1998, Olin Schultz and his friends carrying extra-heavy packs climbed to the top of Mount Whitney in California’s Sierra Nevada Mountains. They reached the summit and unpacked a big stainless-steel pot, two buckets, 6 pounds of malted barley, some

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When it comes to the world of Beer, there is no doubt it is one technical wort of techniques, skill and practice. Beer is the world’s favourite drink, yet too often it’s shrouded in mystery, myth and complex-sounding terminology.  Whether you’re a brew master, a homebrewer,

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CHATTY GIRIJA The Beer Versatilist There was a time in life when I quit advertising to pursue my higher interest in beer, beyond indulging in the holy hops. What struck me the most was the emphasis and seriousness of alcohol companies towards propagating responsible drinking, betterment of

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Nicolas Thollot-Arsac & Alexandre Caillarec Artists & Owners, NAART NAART is a duo of artists and scenographers who excel in the art of handling beer. Nicolas Thollot-Arsac and Alexandre Caillarec are the geniuses behind the concept. Since the invention of painting with a beer bottle, they have

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Chatty Girija Beer Versatilist They say a pint of beer says a lot about the person drinking it. On the contrary, your personality says a lot about the beer in you. Because, there is always a little bit of beer in all of us. We all know of

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Thomas Jefferson said “Beer, if drank with moderation, softens the temper, cheers the spirit, and promotes health.” Beer since the ancient times has been brewed for countless number of health reasons. During the Mesopotamian era, beer was brewed with the idea of sustenance. In early

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