A hot country. A huge alcohol market. A burgeoning, youthful middle class. India, by any standard, should be a country that reaches thirstily for a beer. But, the ground reality is starkly different.
At around 2 liters per capita, India is Asia’s lowest per capita beer
India’s ace brewer, United Breweries Limited, showcased solidarity towards bar staff across India by undertaking a holistic development program, HEAL. The series of virtual sessions were curated for F&B staff to hone their skills and stay abreast with the changing hospitality landscape in the new
Prime Minister Narendra Modi has clearly stated his vision about Indian brands taking to the global stage. But do liquor brands have it in them to rise up to the challenge?
India's liquor brands have the potential of being a hit globally. Names such as Bira,