Brewing is one of the industries that has been significantly impacted by the COVID 19 pandemic in 2020. The world expected the horror to fade away in 2021, but it took a more profound turn. Both macro and microbrewers were affected by the economic turbulence
West Bengal’s beer market is facing a serious emergency situation with sales hitting rock bottom following the COVID-initiated lockdown. One of the main reasons for the steep decline in the sales of alcohol is believed to be the 30% tax imposed on alcohol to increase the